Dana Waters (Plummer) Email & Phone Number

Indianapolis, In, Us

Chosen to increase sales and maximize client retention, by improving web design and SEO content and by utilizing market research to strategize product positioning in all sales collateral and targeted marketing campaigns. Provided excellent customer service.

Golden, Colorado, Us

Selected as the marketing leader to launch a startup in a highly regulated industry. Delivered a successful go-to-market strategy by leveraging consumer trend research, competitive analysis and a successful customer marketing business plan. Authored a strategic approach to sales by combining the market analysis along with omnichannel marketing, content creation, and educational collateral strategies personalized for the brand’s targeted persona. Accelerated product adoption, through print and digital platforms, enhancing consumer education and awareness while driving revenue growth. 📌 EXECUTIVE LEADERSHIP: Drove adoption of new company and products, market penetration strategies and new product testing and launch that achieved 95% new product success.➡️ CAREER ACCOMPLISHMENT HIGHLIGHTS:• Modernized a comprehensive brand and marketing strategy extending to brand identifiable statements and visual presentations: sales collateral, video merchandising, innovative content, and overall strategic digital experience driving a new target persona and 15% increased revenue growth.• Partnered with third party agencies, created strategic and tactical marketing briefs to assure the purchase of large-scale advertising and paid media was efficient, timely, maintained targeted personas and the results secured campaign goals.• Directed all creative content development ensuring consistent brand messaging and maintaining campaign strategy.• Developed a company loyalty program delivering consumer value and building emotional loyalty through personalized promotions, appropriate sale notifications, sustainability partnerships, and providing shopping conveniences. • Expanded social media engagement 56% across multiple platforms utilizing paid media campaigns, effective video content, and by tracking consumer engagement patterns. • Mentored and developed performance growth for a team of marketers utilizing measurable goals to attain key results.

Atlanta, Ga, Us

Promoted to expand brand penetration and create joint business plans with large scale business partners. Provided highly valued market insights, recommendations for profitable growth, and built trust with partner executives. Mentored and directed a team of three, developing long-term customer partnerships and joint revenue growth through successful product positioning, marketing campaign creation, community programs, digital loyalty card activations, and valued market insights.📌 EXECUTIVE LEADERSHIP: Expanded sales 3.8+% YOY and increased revenue $336M+ annually ➡️ CAREER ACCOMPLISHMENT HIGHLIGHTS:☑ Renegotiated key contract yielding $88.5M in revenue; collaborated cross-functionally with internal teams.☑ Leveraged customer relationships, utilized financial and marketing acumen, and provided extraordinary customer support to deliver plan year over year, annually achieving a minimum of 3.8% growth and $336M in revenue.☑ Outpaced retail channel sales by +3.8% YOY by leveraging category analytics on market trends and industry news, incorporating the data into innovative consumer campaigns. Led national paid media campaigns, loyalty card promotions and utilized social media platforms in targeted markets for sustainable revenue growth.☑ Planned, organized, and executed on-site events and tradeshows to showcase brand capabilities, key brand benefits, and highlight value propositions to consumers to drive company strategic initiatives and increase revenue.☑ Created high profile presentations and stewardship reviews to inform and influence executives and leadership teams on current market trends and competitive insights, complete with a suggested roadmap of next steps with spend optimization and return on investment.