Dana Mack Email & Phone Number

Newport Beach, CA, US

Newport Beach, California, United States

As the CEO & Founder of Retro Roll, Dana ensures that Retro Roll remains at the forefront of experiential marketing innovation while delivering exceptional campaigns to her clients.Unlike traditional marketing methods that rely on passive advertising, Retro Roll offers a hands-on, immersive experience that allows consumers to interact with your brand in a.

Redmond, Washington, United States

United States

• Managed 50+ vendors to develop 100+ seasonal products with Tommy Bahama art and branding spanning multiple categories (e.g., housewares, pet, cosmetic, home fragrance, games, sporting goods, specialty food, gifts and.
• Conceived and delivered multi-million dollar specialty food program from the ground up tying Tommy Bahama restaurants to overall retail experience
• Developed relationships with internal teams (e.g., art, merchandising, compliance and legal) and external partners (e.g., manufacturers, agents, licensees) to insure successful launch of products from ideation to.
• Conceptualized seasonal art, directing the art team to deliver graphics that became the foundation for the Tommy Bahama retail holiday marketing message for three years running
• Drove trend analysis and managed licensees at Eddie Bauer in the housewares, apparel and footwear categories.

Seattle, WA

• Manage the production of fabrics for the women’s line from salesmen samples to final production
• Provide content and care for all women’s styles based on development and bulk testing results
• Ensure testing and documentation is compliant with import regulations
• Create and update women’s line list

Seattle, WA

• Manage color palettes to ensure color accuracy from a seasonal and historical perspective
• Manage both physical color reference library and virtual via plmOn system
• Liaise with overseas suppliers to ensure color correctness and fabric quality from initial lab dips to final production
• Meet with vendors to keep abreast of latest fabric developments and technologies
• Source fabric for designers based on seasonal needs and developing trends
• Initiate material testing to ensure fabric qualities meet our standards and work with mills as necessary to maintain compliance

• Research trend services and print shows to inspire seasonal color palettes and print direction filtered through understanding of brand identity
• Collaborate with the design team to formulate a tactical execution of seasonal strategies, concept meetings, and licensee presentations
• Fulfill licensee expectations for communicating trend and color research and brand direction, while working with various Product Managers to meet manufacturing deadlines
• Liaise with mills to ensure color correctness and quality of product from initial strike-offs and lab dips to final production
• Lead and deliver all CAD output including palette mixing, repeats, color ways and presentation materials
• Recruit and supervise student interns

• Create original textile designs and embroideries
• Match all color on CAD to ensure color accuracy
• Prepare designs for production by cleaning, reducing colors, and creating repeats
• Conceptualized, and created online textile archive of all purchased artwork

Ba, Psychology

State Certification, Textile & Surface Design