Dana Merrill Email and Phone Number

Account and campaign management: Developed and executed marketing/PR strategy and supporting campaigns designed to meet clients’ goals. Developed proposals with detailed project plan and led presentations to clients. Client industries included: healthcare, information technology, consumer electronics, insurance, commercial water treatment, tourism.Managed project schedules and deadlines. Coordinated necessary team members and tasks to meet deadlines and achieve campaign goals.Pitched & distributed press releases and media kits to appropriate media contacts. Monitored media daily for opportunities and developing stories.Wrote copy for marketing materials, publications, websites, and related communications pieces. Examples include: annual reports, press releases, case studies, blogs, newsletters, email, brochures, and postcards.

Developed digital and print marketing materials, including: email newsletters to 100,000+ recipients, print advertising, catalogs, event handouts, and brochures.Coordinated exhibit and speaking engagements at tradeshows and educational events.Managed membership club with 500+ members, including exclusive monthly content and 1:1 communications.Published website content and supported website maintenance. Supported production of television program and multiple training DVD series.

Member of the Federal Events team: event sales to corporate technology companies for more than 120 Federal Technology Expositions, held annually at 60+ federal locations in the United States and Europe, including most military bases of significant size.Supported the execution of events at federal locations, including the CIA, NRO and NSA as well as offices and bases within the Department of Defense.