Dana Basile

Dana Basile Email and Phone Number

Chief Transformation Officer | OMG NA @ Omnicom Media Group
Dana Basile's Location
Nashville, Tennessee, United States, United States
Dana Basile's Contact Details
About Dana Basile

Dana Basile is a Chief Transformation Officer | OMG NA at Omnicom Media Group. They possess expertise in google adwords, sem, social media, microsoft office, ppc and 27 more skills. Colleagues describe them as "I had the pleasure of working under Dana's leadership during my time at Hearts & Science and I can't speak highly enough about Dana's dedication to going above and beyond for her team. Her work ethic, confidence, and positivity is so motivational and her guidance allowed me to advance my career and expand my knowledge about social media and how to be a great leader. Everyone on our team looked up to Dana and you couldn't ask for a better mentor. I look forward to the opportunity to work with Dana in the future and she would be a wonderful asset to any team.", "Dana is the epitome of the definition of leadership to aspire to and hope to emulate. She is able to seamlessly juggle all that is required of her at her level, while at the same time provide guidance and maintaining strong team development and client relationships. It never ceases to amaze me with all that she is capable of with her drive and hustle, while maintaining total cool and getting it done. I recently went through a life-changing personal ordeal and the compassion and support that Dana provided me during that time and even since, is one I will never forget and grateful to have. She is a driving force of my motivation to continue to strive and further the success of our team because of my interactions with her, and her ability in calling of leadership in others alongside her.", and "The only struggle in endorsing Dana Basile is fear that you will not adequately do justice in capturing how top-tier she truly is. I have been extremely fortunate to work with Dana for approximately four years on the AT&T business through the lens of Twitter (inclusive of work across the entire breadth of the AT&T diversified advertising portfolio). When I joined the business in 2014, it was immediately evident that Dana was already an established powerhouse and boss, who all of her colleagues and partners looked up to and trusted to the upmost when it came to gold-standard achievement and success; however, she has only continued to out-do herself, excel and hit her stride with every progressed step in her career, and ultimately, with her ability to take on more/all aspects of account team leadership. Partners and Brand Clients alike all adore her because simple put: She. Gets. The. Job. DONE. She is as sharp, strategic and action oriented as they come -- always working in the best interest of her clients to consistently meet and exceed goals and objectives on a year-round, always-on basis. As long as I have known her, she has always demonstrated confidence, top-level skills (both strategic and tactical), as well as superior relationship building ability (internally and externally). Her strong project management, budgeting, counseling, programming, writing and client management skills are unparalleled -- and I am *certain* that she makes everyone else around her look extremely good for it. All in all, Dana is a *proven* results-oriented leader who is highly valued for her strategic mindset, coupled with her willingness to “roll up sleeves” for effective results. Not only that, she cares THE MOST about her people, going above and beyond for her immediate/internal team -- both through the lens of partnership during the day-to-day, as well as by being their top mentor and champion when it comes to their own career development/growth (not to mention, I think she's overseeing a team of 15+ at this point -- so that aspect of her dedication is no small detail). Colleagues, clients partners have all sung Dana's praises since Day 1 -- and she's only gotten better. And better. And better. It's an absolute no brainer (and rather, an amazing fortune) to have her on/at the helm of your team if ever the opportunity to do so. More than happy to answer any additional questions if needed."

Dana Basile's Current Company Details
Omnicom Media Group

Omnicom Media Group

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Chief Transformation Officer | OMG NA
Dana Basile Work Experience Details
  • Omnicom Media Group
    Chief Transformation Officer Na
    Omnicom Media Group Jul 2024 - Present
    New York, Us
  • Ccny School Of Education
    Adjunct Professor
    Ccny School Of Education Sep 2019 - Present
  • Hearts & Science
    Chief Operating Officer
    Hearts & Science Sep 2022 - Sep 2024
    New York, Ny, Us
  • Hearts & Science
    Chief Of Staff
    Hearts & Science Oct 2020 - Sep 2022
    New York, Ny, Us
    Chief of Staff to the CEO
  • Hearts & Science
    Executive Director, Client Operations
    Hearts & Science Dec 2019 - Oct 2020
    New York, Ny, Us
    Clients: AT&T, WMG
  • Hearts & Science
    Senior Director, Head Of Social
    Hearts & Science Jul 2017 - Dec 2019
    New York, Ny, Us
    Client: AT&T• Lead all paid social media efforts for the AT&T enterprise• Steward strategic digital plans across a number of national, and local efforts• Lead, motivate, and grow a team of 44 digital professionals across 3 offices• Fully own the social media team P&L• Create and evolve digital media strategies that grows brand affinity, reach, revenue and loyalty• Play a key role in developing new revenue products for publisher partners• Roll out and ensure best practice and innovation; fostering knowledge sharing across teams• Partner closely with the revenue operations and creative teams to share learnings and insights• Work closely with business leads translate brand marketing objectives into succinct social plans• Develop and present digital POVs to evaluate their positioning in current and future strategies• Lead the evaluation and onboarding of enterprise level social partnerships• Steward all aspects of social upfronts• Act as an agency wide social media evangelist, sharing brand and industry developments • Participate in and in some cases lead new business opportunities, promoting agency growth
  • Kenshoo
    Client Success Director
    Kenshoo Feb 2017 - Jul 2017
    Clients: AT&T, DirecTV, Delta, Hilton, Barnes & Noble• Own key client and agency relationships to foster product adoption, education, and growth • Motivate and lead a group of talented client success managers• Position oneself as an expert in the search and social space• Responsible for producing and presenting, short and long term strategic plans• Lead the overall health and success of the brands• Foster and grow relationships with key publisher partners • Effectively cross and up sell product extensions• Contribute to new business opportunities to drive overall business revenue • Onboard and train new clients
  • Mec
    Partner, Senior Director, Social
    Mec Jun 2016 - Feb 2017
    London, London, Gb
    Client: AT&T• Responsible for overseeing all social efforts for the AT&T business• Grow and lead a team of 14 digital professionals• Steward enterprise wide partnerships (i.e. social upfronts)• Lead legal negotiations with publishing partners on behalf of the brand• Provide detailed evaluations and POVs on partnership opportunities• Grow and maintain excellent partnerships with various client teams• Own key relationships with social publishing partners • Operate as the social center of excellence for the brand
  • Mec
    Partner Director, Social
    Mec Nov 2014 - Jun 2016
    London, London, Gb
    Client: AT&T (Non-eComm) • Responsible for creating and building the AT&T Social team at MEC • Manage all non-eComm paid social activity for AT&T programs across six lines of business • Build, train and lead a team of 7 digital professionals • Demonstrate growth but effectively doubling the social investment YoY• Proven success for management of social sponsorships, gaining Ad Age recognition• Responsible for constructing and executing various ‘war-rooms’ around tent-pole events• Extensive knowledge in the sports, awards and entertainment space via integration opportunities• Extensive experience in building and maintaining various client relations• Act a a social consultant across the brand enterprise• Expert in both Facebook and Twitter ad products and platform capabilities• Experience with various social platforms such as FourSquare, Pinterest, SnapChat and Tumblr• Responsible for designing and implementing reporting formats that are used across client teams • Onboard new team members and continue to promote growth of existing team members
  • Mec
    Director, Search & Social
    Mec Apr 2014 - Nov 2014
    London, London, Gb
    Client: AT&T (Mobility Non-eComm)• Lead all aspects of the team to grow the wireless search and social business• Responsible for traditional search accounts as well as all efforts from the main Twitter handle• Manage and a lead a team of 3 digital professionals • Foster a presence with other social platforms including FourSquare and Pinterest• Responsible for real-time strategizing and executions during large tent-pole events and • Responsible for creating, presenting and executing innovative ideas and optimizations• Act as the day to day client contact as well as team point of escalation• Act as a liaison across various internal and external agency partners• Hire and onboard new team members
  • Mec
    Manager, Search & Social
    Mec Apr 2013 - Apr 2014
    London, London, Gb
    Client: AT&T (Mobility)• Lead account responsible for generating awareness and DTR for wireless efforts• Extensive work with both traditional Search as well as Twitter• Manage daily and monthly budget pacing and planning for various accounts and initiatives • Steward quarterly, annual and initiative based strategic planning and presenting • Continually seek new and innovative methods to build the brand via beta utilization• Streamline communications between MEC and various other agencies to benefit the client• Formulating and executing roadmaps for both long and short term goals• Manage general correspondence with clients both via email and phone • Assist in hiring and training new team members
  • Didit.Com
    Associate Account Executive, Search
    Didit.Com Mar 2012 - Apr 2013
    Melville, New York, Us
    Clients: David's Bridal, Gilt, JackThreads, BeachBody, eMusic.com• Manage daily, weekly and monthly budget pacing for multiple clients• Daily optimizations of all accounts varying in budgets and KPIs• Create and present data intensive reports and analysis to internal and external teams• Create reports and slides for QBR deck presentations• Responsible for restructuring and re-building new accounts • Building and executing roadmaps that support account strategies both short term and long term• Ad copy writing and testing as well as ad copy audits to ensure granularity and consistency• Assist in generating weekly call agendas and owning action items ensuing• Manage general correspondence with clients both via email and phone • Assist in training new team members
  • Didit.Com
    Account Coordinator, Search
    Didit.Com Aug 2011 - Mar 2012
    Melville, New York, Us
    Clients: David's Bridal, Gilt, JackThreads, BeachBody, eMusic.com• Daily monitoring of client accounts to ensure quality assurance of data collected• Own all production aspects of account management (i.e. implementations, reorgs, audits) • Keyword expansions, GAP analysis, ad copy, custom reporting• Optimization of accounts that include updating bids, budgets and targets to maximize KPIs

Dana Basile Skills

Google Adwords Sem Social Media Microsoft Office Ppc Marketing Strategy Account Management Digital Marketing Msn Adcenter Copywriting Microsoft Excel Social Media Marketing Online Advertising Marketing Budgets Digital Strategy Advertising Management Facebook Strategy Maestro Optimization Mobile Marketing Online Marketing Digital Media Excel Budgeting Optimizations Analysis Training Event Planning Media Buying

Dana Basile Education Details

  • Dowling College
    Dowling College
    Business Administration
  • Dowling College
    Dowling College
    Foreign Language
  • Suffolk County Community College
    Suffolk County Community College
    Liberal Arts

Frequently Asked Questions about Dana Basile

What company does Dana Basile work for?

Dana Basile works for Omnicom Media Group

What is Dana Basile's role at the current company?

Dana Basile's current role is Chief Transformation Officer | OMG NA.

What is Dana Basile's email address?

Dana Basile's email address is cr****@****ail.com

What is Dana Basile's direct phone number?

Dana Basile's direct phone number is (877) 536*****

What schools did Dana Basile attend?

Dana Basile attended Dowling College, Dowling College, Suffolk County Community College.

What are some of Dana Basile's interests?

Dana Basile has interest in Event Planning, Management, Writing, Traveling, Marketing, Language, Literature, Advertising, Researching.

What skills is Dana Basile known for?

Dana Basile has skills like Google Adwords, Sem, Social Media, Microsoft Office, Ppc, Marketing Strategy, Account Management, Digital Marketing, Msn Adcenter, Copywriting, Microsoft Excel, Social Media Marketing.

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