Dana Mcglone Email & Phone Number

• Manages the brand voice for more than 13 brands including Hersheypark, MeltSpa by Hershey, The Official Resorts Of Hersheypark, The Hershey Bears Hockey Team, and more
• Supports the development of new brands and business initiatives through naming, marketing positioning, and multi-channel collateral
• Creates more than 10 original audio and video scripts per month for mass, online, and social media
• Manages freelance partnerships by editing work, communicating with writers, and facilitating smooth workflow

Hershey, PA

• Crafted creative copy for more than 13 brands including Hersheypark, MeltSpa by Hershey, Hershey Resorts and more
• Wrote copy for websites, landing pages, and email marketing campaigns
• Created original content for branded social media channels

Hershey, PA

• Monitored and tracked traditional media mentions for all Hershey Entertainment & Resorts properties using the Barcelona Scale
• Generated and monitored social media channels, focusing on The Hotel Hershey, Hershey Lodge and Hersheypark Camping Resort
• Created and published content to HE&R's story hub/blog

Camden, NJ

• Wrote news releases and sent them to local media outlets
• Managed social media platforms
• Researched and created conservation pamphlet mailer for Camden County households
• Worked to secure sponsorships for Valentine’s Day event
• Developed internal information board for employees

Chestnut Street Philadelphia

• Managed social media platforms and updated webpage and Flickr weekly
• Created social media campaign for National Volunteer Appreciation Week
• Developed online contest to stimulate social media activity

Ronald Mcdonald House-Hershey, PA

• Secured in-kind donations for charity silent auction
• Interviewed volunteers and guests and wrote articles for the Fall 2014 newsletter

Old City, Philadelphia

• Distributed news releases and updated local media calendars
• Created and sent out information kits for Kidney Walk fundraisers
• Collected contributions for the 2014 Kidney Gala Silent auction

Bachelor'S Degree, Public Relations

Bachelor Of Arts (B.A.), Strategic Communications And Public Relations

Activities and Societies: Phi Sigma Pi, Public Relations Student Society of America