Digital Producer
CurrentI am part of an extremely tight marketing team who works together to strategise, develop and implement member acquisition campaigns and retention strategies. I also work as digital producer, which has varied responsibilities including maintaining, updating and creating new sections of the Westfund website. I work closely with our Digital team on a number of projects related to the Westfund website, including dev testing, SEO, Digital Certainty, Quality Assurance, and Accessibility.My roles and skills include:• Devising campaigns for member acquisition including promotions• Working with our media agency to implement Google search, display, and PMax campaigns, as well as social campaigns. This includes creating campaign assets, overseeing search headlines, descriptions, and monitoring keywords• SEO strategy and implementation• Creating member retention-focused and acquisition-focused email journeys • Campaign reporting• Using platforms such as Qlik Sense and Qualtrics to perform member research and provide data relevant to member marketing• Using Google AdWords and Google Analytics to improve marketing campaigns• Key admin for Qualtrics account, including creating surveys, workflows, dashboards etc.• Using Tethr (voice analysis platform) to develop strategies for retention and acquisition using real-life member and lead feedback
