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My original skill set is creative-based – however, as a business owner I have transitioned into a management role. Today, my personal and professional skills are ideal for a management position in an organisation that needs an innovative, self-motivated problem solver. A bonus – my professional creative, copywriting, marketing, PR and digital skills. From a creative perspective, I specialise in high-level conceptual work, copywriting and creative strategy. I particularly love working on complicated projects and business transformation.Specialties: Have worked across all industries, however have vast experience in Professional Services, Health Care, Recruitment, Financial Services, Franchises, Automotive, IT and more.Work highlights include: launching Chrysler/Jeep into Australian market; Asia-Pacific Creative Director on Chrysler/Jeep; working closely with Snap Franchising to launch new Snap model; award-winning Graduate Recruitment campaign for PwC; acting as outsourced marketing department for Vision Eye Institute.
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Digital ProducerWestfund Health Insurance Jul 2021 - PresentLithgow, Nsw, AuI am part of an extremely tight marketing team who works together to strategise, develop and implement member acquisition campaigns and retention strategies. I also work as digital producer, which has varied responsibilities including maintaining, updating and creating new sections of the Westfund website. I work closely with our Digital team on a number of projects related to the Westfund website, including dev testing, SEO, Digital Certainty, Quality Assurance, and Accessibility.My roles and skills include:• Devising campaigns for member acquisition including promotions• Working with our media agency to implement Google search, display, and PMax campaigns, as well as social campaigns. This includes creating campaign assets, overseeing search headlines, descriptions, and monitoring keywords• SEO strategy and implementation• Creating member retention-focused and acquisition-focused email journeys • Campaign reporting• Using platforms such as Qlik Sense and Qualtrics to perform member research and provide data relevant to member marketing• Using Google AdWords and Google Analytics to improve marketing campaigns• Key admin for Qualtrics account, including creating surveys, workflows, dashboards etc.• Using Tethr (voice analysis platform) to develop strategies for retention and acquisition using real-life member and lead feedback -
OwnerHighway 101 Jun 2000 - PresentPotts Point, Nsw, AuCreative and business strategy, digital strategy and implementation, website design and development, SEO, creative campaign development, copywriting, content creation, account management and more. -
Copywriter, Creative Director, Creative StrategyHighway 101 Jun 2000 - PresentPotts Point, Nsw, AuOver 20 years of experience in creative strategy, concept creation and copywriting from brief to final production. Have worked in a number of advertising agencies including Ogilvy & Mather, Weekes Morris & Osborn, Bozell and John Bevins. Currently head of creative strategy at Highway 101
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Product Marketing SpecialistSimplyclean Jan 2020 - Aug 2021South Lismore, Nsw, Au -
Creative DirectorBozell 1991 - 2000Omaha, Nebraska, UsCreative Director, copywriter on accounts such as Chrysler/Jeep, Merrill Lynch, Unisys, Carter Wallace, Bega Cheese and more. -
Senior CopywriterOgilvy & Mather 1989 - 1991New York, Ny, UsSenior writer on accounts such as Johnson & Johnson, Unilever, American Express and more. -
CopywriterJohn Bevins Advertising 1986 - 1989Copywriter on accounts such as State Rail, Roads and Traffic Authority (NSW), Carter Wallace, Fujitsu Computers and more.
Dana Minter Skills
Dana Minter Education Details
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Ndss, British Columbia, Canada
Frequently Asked Questions about Dana Minter
What company does Dana Minter work for?
Dana Minter works for Westfund Health Insurance
What is Dana Minter's role at the current company?
Dana Minter's current role is Marketing Specialist.
What is Dana Minter's email address?
Dana Minter's email address is da****@****.com.au
What is Dana Minter's direct phone number?
Dana Minter's direct phone number is +614116*****
What schools did Dana Minter attend?
Dana Minter attended Ndss, British Columbia, Canada.
What are some of Dana Minter's interests?
Dana Minter has interest in Writing, New Technology, Strategic Planning, Travel, Movies.
What skills is Dana Minter known for?
Dana Minter has skills like Copywriting, Advertising, Creative Strategy, Marketing Strategy, Creative Direction, Social Media Marketing, New Business Development, Online Marketing, Social Media, Corporate Branding, Brand Development, Marketing Management.
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