Dana Lancaster Email and Phone Number
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Dana Lancaster personal email
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Senior marketing and product leader with experience creating adoption, growth and engagement strategies for digital products, and a highly respected consensus-builder among executive and cross-functional stakeholders. Anchored by a user-centric philosophy, my work has thrived on authenticity, empathy and a never-say-die attitude. Areas of expertise include digital marketing strategy, digital product management, customer engagement, e-commerce, digital subscription services, content marketing, email marketing, non-profit volunteer organizing and online fundraising.
Yogananda Seva
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Digital Marketing ManagerYogananda Seva Oct 2021 - Present
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Volunteer Engagement ManagerYogananda Seva Aug 2020 - Oct 2021
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State DirectorTech For Campaigns 2019 - 2019San Francisco, Ca, UsI managed TFC's volunteer programs in Virginia for the 2019 state legislative election cycle, supervising 15+ project teams building impactful campaign websites, email fundraising programs and digital advertising campaigns for State House and Senate Democratic candidates and caucuses. -
Marketing Chair, 2017-18 Board Of DirectorsEl Cerrito Preschool Cooperative 2017 - 2018ECPC is a non-profit, play-based preschool serving families with children ages 3-5, and a strong presence in the El Cerrito community for over 80 years. As a cooperative, it is owned by its member families, with operational leadership provided by a 10-member Board of Directors and programming by its teachers and administrative staff.As the Marketing Chair on the 2017-18 Board, I oversaw ECPC's community relations and digital and social media operations, while organizing and supporting member volunteers for marketing events and communication. I also led or served on the following committees: • Alumni Committee: created the first alumni email newsletter • Messy Art Day Committee: Oversaw the committee’s organization of our largest annual free community event, drawing over 1000 families from across the East Bay. Secured a $500 grant from the El Cerrito City Council’s Arts & Culture Commission for event supplies, with a commitment to an annual review and increased funds in future years. • Committee for Equity, Inclusion and Access: Worked to establish the presence of EIA-focused roles within existing planning committees. Created data collection, guidelines and best practices for ongoing EIA program development. -
Director Of Growth Marketing And Product ManagementIwin, Inc. 2013 - 2018San Francisco, Ca, UsiWin is a leading distributor and publisher of PC, online and mobile casual games solutions. In addition to its diverse catalog of owned and operated digital properties, iWin has partnered with Microsoft, Yahoo, Pogo/Electronic Arts, AT&T and HP to offer white-label and co-branded gaming services for their websites and app stores. As the head of both marketing and product management, I owned the full product lifecycle for our PC and HTML5 games platforms, scaling for new partnerships and monetization channels, while leading user acquisition, conversion optimization and retention for our advertising, e-commerce and subscription based consumer products. -
Director Of MarketingIplay Sep 2012 - May 2013New York, New York, UsLed product and digital marketing strategy for Iplay's white-label gaming partners, including EA, Yahoo, AT&T, Microsoft and Orange France. -
Senior Retention Marketing ManagerIplay Jan 2010 - Sep 2012New York, New York, Us• Developed the promotional marketing, merchandising and customer segmentation strategies for Iplay's ATG-powered e-commerce and online games distribution platform.• Brand owner and marketing strategist for Iplay's subscription membership service. Created and managed communication of value proposition to customers, external partners and internal stakeholders. Developed all content, engagement campaigns and programs for members. • Planned and implemented integrated marketing campaigns across owned and partner properties for Iplayʻs original casual PC games, including BubbleTown, Women's Murder Club, Agatha Christie and Dream Day Wedding brands.
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Partner Marketing Manager, Digital Games SolutionsIplay 2007 - 2010New York, New York, Us• Managed marketing promotions, e-commerce merchandising and product marketing for multiple strategic partners’ white-label casual gaming destinations. Key partners included Microsoft (MSN Games), Best Buy, Perion Network and Demand Media. • Developed highly targeted email newsletter campaigns for assigned properties, segmenting users based on past-purchaser behavior and game-play style.• Reported to Director, North American Channel Marketing
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Online Membership Marketing ManagerBookspan, Llc 2003 - Feb 2007New York, Ny, Us• Managed member retention marketing and merchandising plans for multiple general interest, lifestyle and specialty book club websites, including flagship Book-of-the-Month Club and Quality Paperback Book Club. • Developed membership features for a new e-commerce platform and redesign of 40 bookclub websites. Specialized in site navigation, product pages, shopping cart, checkout, and subscription-model features.• Promoted after two years as Website Manager. Managed two Online Marketing Associates.
Dana Lancaster Skills
Dana Lancaster Education Details
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University Of PennsylvaniaHistory -
UclEuropean History
Frequently Asked Questions about Dana Lancaster
What company does Dana Lancaster work for?
Dana Lancaster works for Yogananda Seva
What is Dana Lancaster's role at the current company?
Dana Lancaster's current role is Digital Marketing and Communications Strategy | Volunteer Organizing for Non-profits.
What is Dana Lancaster's email address?
Dana Lancaster's email address is dl****@****win.com
What is Dana Lancaster's direct phone number?
Dana Lancaster's direct phone number is +141546*****
What schools did Dana Lancaster attend?
Dana Lancaster attended University Of Pennsylvania, Ucl.
What are some of Dana Lancaster's interests?
Dana Lancaster has interest in Product Marketing, Digital Media, Interaction Design, Gadgets, Social Commerce, Brand Marketing, Chicago Cubs Masochism, Lolcats, Sports, Personality Marketing.
What skills is Dana Lancaster known for?
Dana Lancaster has skills like Digital Marketing, Email Marketing, Social Media Marketing, Digital Media, E Commerce, Online Marketing, Copywriting, Marketing Strategy, Casual Games, Advertising, Social Media, Marketing Management.
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