Creates and executes large-scale change management strategies for high-impact, transformational enterprise initiatives.

Responsible for implementing strategic initiatives focused on enabling and improving commercial sales success. Communications: Designed and executed a new governance process to funnel communications through a defined system to determine the best vehicle and strategy based on business need. Spearheaded crisis communications efforts to commercial sales teams during the COVID-19 pandemic, standing up a process and system for delivering timely and urgent communications to ensure awareness and educate sales on how to address rapidly changing guidance with external partners. Change Management: Create custom change management plans to facilitate large-scale organizational changes to improve speed of adoption and ROI. Activities include risk and readiness assessments, communications, training, sponsorship and resistance management plans.Sales Enablement: Lead strategy and execution for sales enablement initiatives, including a comprehensive sales competency development program designed to baseline and coach sales reps on critical skills needed to be high-performing sellers. Conferences and Events: Planned and executed conferences and events including a multi-day on-site conference to workshop sales strategies with a heavy focus on leadership coaching and development; owned all details of execution from agenda planning, speaker prep, onsite and offsite activities, and collaborated extensively with training, marketing, segment strategy, and external vendors to deliver impactful and meaningful sessions. Lead planner for rewards and recognition events for top sales performers, including coordinating activities and rewards ceremony, and executive speaker preparation. Research & Reporting: Develop and manage research studies to measure client and broker satisfaction, win/loss studies, and other initiative-specific research.

Implemented communications strategies for the office of the CEO of a Fortune 30 company, including: facilitating communications during a CEO transition, writing and distributing internal memos to all-associate (60,000+ person) audiences, preparing talking points and speeches, coordinating presentations for the CEO’s internal and external speaking engagements.Planned and executed executive events, including quarterly earnings meetings, all-associate forums, departmental town halls, and management / leadership meetings.Researched, analyzed and reported on Anthem and its subsidiary brands’ media footprints nationally and locally compared to key competitors to measure the success of public relations campaigns.Developed and implemented internal communication strategies and programs for multiple senior leaders across the Commercial, Government, Clinical and IT business units.

• Developed a robust freelance business providing marketing consultation, writing services, public relations and social media across multiple industries.• Provided marketing consultation to achieve long and short term goals, including writing and posting original content to clients’ social media accounts, writing and distributing press releases, pitching stories to targeted media, and implementing online, print and social media advertising campaigns. • Create and post original content on social media; consistently communicate via blogging, Twitter, Facebook, Pinterest, Instagram, LinkedIn and other social platforms for clients to gain followers and generate awareness; create social media campaigns and contests

- Created and implemented public relations campaigns and strategies - Developed tools to measure effectiveness of public relations campaigns- Developed relationships with key media to generate relevant, on-message press coverage- Successfully pitched editorial ideas to targeted media with the objective of maximizing media coverage- Oversaw creative campaigns for ads, brochures, direct mail and collateral material- Created detailed marketing plans and advertising budgets- Negotiated favorable advertising rates on behalf of clients- Wrote and distributed press releases and feature articles- Generated sales leads and cultivated new business - Wrote contracts and proposals, and negotiated service agreements

- Oversaw the development and implementation of advertising campaigns- Negotiated favorable rates for advertising placement on behalf of the brand- Provided creative direction for new advertising, packaging and marketing materials design- Oversaw the creative direction for product catalogues, including photo shoots, copy writing and editing, and printing- Created merchandising plans for product placement in stores such as Target, Michaels and Hobby Lobby- Worked tradeshow floors as salesperson for direct business-to-business sales

- Managed all aspects of client accounts including advertising placement, copy editing, and creative direction for advertisement and collateral material layouts.- Advised clients regarding various marketing activities; lead regular meetings with clients to discuss marketing strategies- Worked with copy writers and graphic artists to ensure clients desired message and intent was adequately expressed through creative material