ASASE Foundation is a NGO created with the purpose to enable women entrepreneur to play a key role in cleaning the under privileged communities in Accra of the ubiquitous plastic waste by “cashing in on the cash in that trash” for the benefit of their own communities.

DANA MOSORA Consulting is a consultancy company in Circular Economy and Marine Litter, providing Advising, Consultancy, Coaching and Project Management.http://www.DANAMOSORA-Consulting.eu/

€3bn – Engineered and led the alignment of the business activities in the region to deliver on Dow’s 2025 Sustainability Goals in Advancing the Circular Economy and Leading the Blueprint for the industry. Member of PLASTICS EUROPE and EUROPEN focusing on progressing on the Circular Economy agenda.Key achievements: • Key European contact for aligning, influencing and communicating the Dow Circular Economy Program with external bodies and influencers. This included organizing Dow sponsored events bringing external keynote speakers together with Dow senior leadership for high impact events • Built an effective network of partners who work together on industry challenges; had instrumental role in pushing through the key advocacy messages and strategy for PLASTICS EUROPE• Initiated and played lead role in Project REFLEX (UK) and subsequent launch of the cross industry consortium CEFLEX• Key PLASTICS EUROPE member contributing to the launch of the Polyolefins Circular Economy Platform (PCEP) in collaboration with PLASTICS RECYCLERS EUROPE and EUROPEAN PACKAGING CONVERTERS • Invited to present to selected EU Commission and Parliament members on the topic of the CE economy program on behalf of the packaging industry (EUROPEN and PLASTICS EUROPE) or as Dow representative• Chair or speaker at events at various European Institutions and numerous Conferences specifically on the topic of Circular Economy and the best practices for collaboration in the value chain.

€3 bn – Developed and built strategic partnerships with key players in the Food Packaging value chain: brand owners, research institutes, academia, machine manufacturers. These partnerships were founded to create innovative solutions for food packaging awarding competitive advantage to leading consumer brands. Role also encompassed leadership by influence of a complex team of highly specialized professionals, in a matrix organization and, membership in EUROPEN.Key achievements: • Laid the foundation and developed the strategy of engagement with the value chain - Dow is today regarded as the leader in value chain collaboration for its engagement and driving new material innovations through this unique collaboration process and tools• Established strategic partnerships with companies like Nestlé and Mars Petfood, resulting in continuous innovation pipelines and multiple market introductions of new packaging solutions• Engaged and educated both internal and external team members, leading by example.

€150 MM – Responsible for innovation portfolio management, pricing and market development strategy and product portfolio management.Chaired the Sustainability Taskforce as a member of FEICA, adhesives industry association.Key achievements: • Introduced marketing methods and processes in the daily management of the business as best practice, with the objective to reshape the product and services offer and to refuel the growth in a highly competitive environment• Completed “The Natural Step” sustainability training and ran 1st pilot for the business in assessing its sustainability value recommending and implementing improvement strategy.

Interim projects carried out in multiple markets and brands, within numerous job disciplines. Active participation in the French Association of Marketing DirectorsConference Speaker and Jury Member at the French School of Advertising

500MM € and team of 18 – Recruited, trained and led the Business Development and Marketing Team.Responsible for strategy definition and collections development- product lines and marketing mix: packaging, pricing, advertising, media guidelines, key sales tools; coordination of local marketing teams. Key achievements: • Developed and implemented the brand strategy to increase share of shelf and regain market share based on renewed brand positioning• Re-ignited the Innovation Generation Process to continuously feed the new products pipeline, leading of a multifunctional and matrix development team: marketing, design and R&D.

80MM € and team of 10 – Profit & Loss management and marketing plan development and implementation for third largest Colgate subsidiary worldwide. Full responsibility for entire marketing mix for local brand Tahiti, market leader, including new product and advertising development. Managed day-to-day operations for international brand Palmolive (over 40 M €).Key achievements: Regained business momentum and recovered sales growth by relaunching Tahiti and consolidating its leadership and by relaunching Palmolive: gain of 3pts. SOM and 1 pt. of margin.

Developed the global marketing strategy integrating Baby Magic brand (Latin America and US) and Care brand (Far East) into single global equity (15M $), including: positioning, advertising, packaging, portfolio and formulae to enhance competitiveness and synergize resources. Created a new concept resulting in global launch of a new line of products as Palmolive Naturals in Europe and Palmolive Botanicals in the rest of the world.Key achievements: The launch delivered significant SOM increase for the Palmolive Business (between 1 to 7 pts. depending on the country) and overall brand margin improvement (2 pts.) for a global equity of 1bn $.