Dan Anderson Email & Phone Number

England, United Kingdom

Berkhamsted, England, United Kingdom

The Gap Partnership is the world’s leading negotiation consultancy. We exist with a single aim – to provide our clients with complete negotiation solutions focused on their specific needs, irrespective of their size or industry. As a Negotiation Consultant I work with our clients to increase the total negotiation capability of their business, helping to improve their bottom-line results through improved performance.

London, United Kingdom

CupClub is a start-up enterprise working to promote the growth of the circular economy within drinks. CupClub provides a returnable end-to-end packaging service for consumers to to reduce the amount of waste and single-use plastic associated with foodservice.As Head of Sales, I was responsible for defining the sales objectives and commercial strategy to ensure the company hits the key growth milestones outlined in the 3 year plan. To achieve this my key focus was to build a strong and robust pipeline of new business opportunities with large corporate offices and retail partners in the UK, in addition to identifying prospective new partners within focus international markets. Key Achievements• Grew CupClub’s domestic business by 100% in 6 months by expanding existing accounts and by bringing on new clients including a high-profile partnership with Visa Europe.• Expanded CupClub’s operation outside of the UK by developing relationships with C-suite level stakeholders at several industry leading partners in North America.• Built a franchise version of CupClub, which has allowed the business to significantly expand the number of markets the company is able to operate in.

London, United Kingdom

Responsible for leading and managing the On Trade & Wholesale sales team at Sipsmith (14 people). Owner of the channel P&L and member of the senior leadership team.Key Achievements- Led Sipsmith to become the fastest growing brand within the top 10 gin brands in the UK On Trade, growing the brand ahead of the category and delivering +29% YOY sales growth.- Significantly restructured the team to better target new areas of growth within the market, including the formation of a new leadership team within the channel.- Implemented a range of best practice routines within the team, including:- New budgeting and performance tracking methodology - Commercial prioritisation tools- Brand activation guidelines

Managed the zero-based budget (ZBB) for the UK business unit (>£150M costs pa) and the UK Capex budget (ca. £45M costs pa.) across all commercial and supply functions. Responsible for leading negotiations with the European leadership team throughout the budget cycle process.

London, United Kingdom

Responsible for creating and leading AB InBev’s London On Trade business development team (15 people). Grew the team to 15 FTEs in 12 months and took the team to an ROI positive position within 8 months of forming.

Managed the relationship and customer P&Ls for Greene King and Spirit Group (ca. £15m pa), delivering +12% growth vs budget.

Led the below the line marketing strategy and brand activations for several of AB InBev’s key brands in the UK On Trade, one of which was recognised and implemented as a global best practice for the business.

Graduate within AB InBev’s flagship graduate program. Led multiple business improvement projects within a variety of supply and commercial functions.

Master Of Science (Ms), Chemistry, 1St Class

Activities and Societies: Science Editor of Impact Magazine

Education record

Studied Chemistry, Mathematics, Biology and Business Studies (AS) at A-level at the Coopers Company and Coborn School, Upminster, Essex