Danang Widiasurya Email & Phone Number

Jakarta, Indonesia

Monitoring and conducting all promotional program and marketing activities related to retail products in order to increase sales and brand awareness including positive image of Pertamina’s retail product.Achievements:- Increased 5-10% non-subsidized fuel sales from promotion program of Harga Hemat Rp300/liter.- Increased 10% of MyPertamina active users from cashback program of LinkAja and OVO.- Lead Coordinator MyPertamina Fair and reached 60% of point redemption ratio (avg… Show more Monitoring and conducting all promotional program and marketing activities related to retail products in order to increase sales and brand awareness including positive image of Pertamina’s retail product.Achievements:- Increased 5-10% non-subsidized fuel sales from promotion program of Harga Hemat Rp300/liter.- Increased 10% of MyPertamina active users from cashback program of LinkAja and OVO.- Lead Coordinator MyPertamina Fair and reached 60% of point redemption ratio (avg. industry 30%) Show less

Jakarta, Indonesia

Developing and managing back-end reliability and technical aspect from all campaign of MyPertamina digital application to make consumers use MyPertamina more often, more comfortable, higher transactions in terms of buying pertamina products through MyPertamina app. Achievements: - Penyelenggara Sistem Elektronik (PSE) registration for MyPertamina Apps & Subsidize Fuel Web Registration.- Implemented MotoGP e-ticketing system in MyPertamina App.- Implemented integration of SPKLU… Show more Developing and managing back-end reliability and technical aspect from all campaign of MyPertamina digital application to make consumers use MyPertamina more often, more comfortable, higher transactions in terms of buying pertamina products through MyPertamina app. Achievements: - Penyelenggara Sistem Elektronik (PSE) registration for MyPertamina Apps & Subsidize Fuel Web Registration.- Implemented MotoGP e-ticketing system in MyPertamina App.- Implemented integration of SPKLU SPBKLU system in MyPertamina.- Increasing App rating from below 4 to 4.2 Playstore and 4.0 Appstore. Show less

Jakarta, Indonesia

Developing and managing all product brand communications especially in Fuel products including strategic advertising, media investments, activations, external & internal communications. Currently handling brand communications for Pertalite, Pertamax, Dex Series, and Strategic Sponsorships. Award achievements: Product of The Year, Campaign of The Year, Best Above The Line, etc. Achievements: - Campaign Pertalite resulting 55.3% sales contribution gasoline diesel in 2019, since launched… Show more Developing and managing all product brand communications especially in Fuel products including strategic advertising, media investments, activations, external & internal communications. Currently handling brand communications for Pertalite, Pertamax, Dex Series, and Strategic Sponsorships. Award achievements: Product of The Year, Campaign of The Year, Best Above The Line, etc. Achievements: - Campaign Pertalite resulting 55.3% sales contribution gasoline diesel in 2019, since launched in 2015.- Campaign Pertamax Turbo resulting in Brand Equity Index 1.78 in 2018, since launched in 2016.- MyPertamina campaign through Berkah Energi Pertamina resulting in 1 million additional downloaders in MyPertamina App in 2018 and Berbagi Berkah MyPertamina resulting in more than 2.3 million downloaders MyPertamina App- Manage MyPertamina social media from 2019 resulting in 31.5 million impressions with 4.4% engagements up to recent date. Show less

Jakarta

Coordinating, monitoring, and conducting business opportunities identification, business development studies, business development proposals; Maintaining business development implementation, designing and evaluating performance target on the new business; Preparing partnership programs, implementing partnership programs including its operational and performance target.

Jakarta

Coordinating corporate strategic planning as basic for conducting performance management system; Coordinating the design process of Marketing & Trading Key Performance Indicator (KPI); Conducting performance dialogue for Director, SVP, and VP in order to monitor business performances based on target quarterly; Analyzing, evaluating, and coordinating related business units/subsidiary in conducting Sales Force Compensation System.

Jakarta

Planning and mapping data research & development marketing mix competitor with coordination of each business unit (Retail Fuel, Lubricant, Industrial Fuel, and Petrochemical) or third party to make analysis and strategic recommendations; Doing customer satisfaction & loyalty survey for both B2B and B2C for Pertamina products as well as strategic recommendations and action plan from the survey results; Coordinating, identifying, and analyzing Retail Audit survey for Retail Lubricant product and… Show more Planning and mapping data research & development marketing mix competitor with coordination of each business unit (Retail Fuel, Lubricant, Industrial Fuel, and Petrochemical) or third party to make analysis and strategic recommendations; Doing customer satisfaction & loyalty survey for both B2B and B2C for Pertamina products as well as strategic recommendations and action plan from the survey results; Coordinating, identifying, and analyzing Retail Audit survey for Retail Lubricant product and make strategic recommendations based on segmentation, channel management, products, prices, etc.; Coordinating, identifying, and analyzing Home Panel survey for Retail Fuel product and make strategic recommendations based on segmentation, promotion, prices, etc.; Doing brand tracking and marketing effectiveness survey for Pertamina products especially in Retail Lubricants and Retail Fuel as well as strategic recommendations and action plan from the survey results; Benchmarking strategic programs between Pertamina and competitors in order to design short and long term business planning. Show less

Jakarta

Maintaining an accurate, complete, up-to-date, and insightful client business profiles to be shared with senior management; Assisting retailer manager and supervising junior retailer executives in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meet the company’s quality standards; Assisting the retailer managers and supervising junior retailer executives in sales… Show more Maintaining an accurate, complete, up-to-date, and insightful client business profiles to be shared with senior management; Assisting retailer manager and supervising junior retailer executives in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meet the company’s quality standards; Assisting the retailer managers and supervising junior retailer executives in sales activities including research study and merchandising software; providing “in-office” research, administrative, and operational support; Being directly accountable for work conducted for their nominated clients in terms of analyses, charts, etc.; Maintaining an accurate and up-to-date knowledge on research techniques and applications; integrating multiple data sources to answer business issues; Performing quality checks on all reports for alignment to request, accuracy, and correctness; Ensuring standard operating procedures within area of responsibility are observed. I handled Fast Moving Consumer Goods (FMCG) in retailers such as; Carrefour (the biggest retailer in Indonesia), Dairy Farm Indonesia, Super Indo, Circle K, and some independent retailers. Show less

Jakarta

Studying and evaluating process & technology of specific projects based on time & cost estimation and also technical capabilities that meet client and company requirements. Product owner division of Sub Business Unit Mineral, Environment, and Infrastructure handled projects in iron making process, iron ore & alumina beneficiation, and aeromovel.

Msc, Management

Activities and Societies: Varsity First Team Player in Indonesian Student Association London Basketball Team and won 1st place.

St, Metallurgy

Activities and Societies: - Faculty of Engineering, University of Indonesia, Basketball Team Varsity First Team Player and Captain - Won.