Script writer, producer, 1st AD, project manager, and account manager for a variety of industries. (Small agency = many hats) Manage video projects from concept to completion through creative contribution, client contact/management, talent casting, hiring crew, adhering to budget parameters, scheduling, and overseeing all aspects of production.

Writer • Producer • Creative Strategist Content development, copywriting, and creative strategy for technology, utility, educational, entertainment and financial companies. Including, but not limited to, web content, whitepapers, blogs, collateral, video scripts, advertising and social postings.

Advertising for Knoxville and Tri-Cities, TN, Southwest, VA and Charleston, SC McDonald’s® Co-ops. Ran day-to-day communications, strategy, and management for more than 35 individual owner/operators. Conceptualized, wrote, and produced radio and TV fills for all four co-ops and also for partnering agencies in the Raleigh region. Provided creative direction and content to media partners. Handled traffic for TV, radio and digital banner ads. Coordinated radio remotes with local media stations. Direct mail and outdoor project management. Agency producer for Home Federal Bank, Orangetheory Fitness, and national McDonald's TV spots.

Account Director for Tennessee Valley Authority. Production management for TVA, Bristol Motor Speedway, Lowe's Motor Speedway, TRH, Milligan College, Weigel's, Smoky Mtn Visitor's Bureau, and others. Planned, scheduled, trafficked, proofed and reviewed layouts/copy from concept through delivery for print, direct mail, ROP, POP, radio, television and digital media. Worked within budget to achieve highest possible quality standards. Source, bid, negotiated purchased and manage vendor services. Attended press checks for color accuracy and quality assurance. Worked with media department for placement and proposal development. Worked with new business team to answer Request for Proposals submitted by potential clients.

Coordinated all aspects of print including quote procurement, job scheduling, stock selection, pre-flighting, film output for in-house print jobs, and final color proofing on press checks. Oversaw television and radio media distribution. Responsible for the system maintenance, software updates and troubleshooting for over 30 Macintosh work stations. Streamlined many production processes resulting in increased productivity efficiencies.

Assisted Systems Administrator in troubleshooting, systems maintenance and networking. Assisted in writing, proofing, and editing company’s promotional material and quarterly technical newsletter. Methodically worked through problems in electronic prepress by evaluating files. Organized and maintained file server. Developed and implemented archival process for all in-house and customer files.