Healthcare Data Startup

• Member of company management board.• Responsible for all Sonova brands in Israel, B2B & B2C level, dealing with challenging medical market and negative category perception.• Manage offline marketing activities, such as POS materials, brochures, posters and professional information sharing. • Lead and manage all online marketing activities; responsible for digital strategy and Campaign management (websites maintenance, lead generation and content creation & usage, google analytics, Facebook pages, Email Marketing, Customer support).• Roll out digital projects of relevant tools- desktop and mobile solutions (define needed design, UX/UI, analytics and more..). • Planning and implementation of marketing strategy based on Sonova innovation pipeline.• In charge of Retail Marketing, over 100 clinics: distributers and own retail branded chain.• Strong collaboration with different teams in order to maximize and execute marketing activities, dealing with local and global agencies (PR, digital suppliers, designers, compliance and more).• Events and Conferences full responsibility, including professional trainings (clinicians & ENTs).

Baby Food Category & Beverages sector• Manage Baby Food & Beverages brands in Israel: Materna, NESCAFE, NESQUIK, Vitaminchik.• Full responsible for digital projects; desktop & mobile (UX, design, analytics, AB testing and more…).• Direct and ongoing work with SBU in Switzerland, EMEA Zone and with the production units, locally, in the Far East and Europe.• Define and establish a 3-5 years Marketing Business Strategy – define trends of the industry, product innovation pipeline, Marcom guidelines and activities, facing business challenges.• Initiate & lead, from idea to launch, the development of new products and services.• Manage strategic projects including marketing activities and commercial promotions. • Work with variety of business partners: advertising agency, PR, research companies • Plan and execute the yearly marketing plan and budget for each brand.• Deal with costumers interface and consumers’ complaints.• Responsible for business development, growth engines and export activities.• Manage team of product/brand managers.

• Responsible for strategic projects including business & competitive analysis. • Lead co-operations with local & global partners (Visa & MasterCard). • Initiate & lead, from inception to launch, the development and roadmap of new products; Successfully launched the first commercial rollout of contactless payments in Israel (PayPass).• Manage cross functional teams, including technical & operations, IT, legal advisors, advertising and financial colleagues• Lead digital projects, including rebranding and development of the company website & mobile application.

• Improving products and production lines as a chemical engineer.• Define and create Business development program and Marketing activities.• Monitor, analyze, and better understand production process while Manage the development of the new generation products for local needs and other countries/army requests. • In charge of global projects, facing variety of clients and compliance definitions. • Managed cross functional teams, including technical & operations, purchasing & manufacturing.• Built and led all training process for new workers.

• Process Engineering & validation of API production processes. Creating and maintaining database for implementing process improvement. • In charge of preparation for inspections, including FDA.