Dana Potts Email and Phone Number
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Gifted strategist and an astute sales and marketing professional, with 15+ years experience in providing revenue generating leadership, managing campaigns, budgets, and P&L with a view to accomplish opportunities that strengthen the brand. Verifiable record of consistently increasing revenues, market share & favorably impacting profitability. Entrepreneurial-spirited sales professional with a proven record of facilitating lucrative transitions to new markets, and creating solid internal structures that are both expandable for future growth, and responsive to customer expectations Focused on strategy startup, partnership development, media, and events, while driving increases in revenue growth through big-picture vision, creativity, and an intuitive sense of ‘what works’ in marketing, advertising, and product sales Aggressive and influential leader with the vision and talent for developing and executing winning strategies and inspiring teams to achieve a mission. Navigated client organizations to ensure deal closing, with attention to personal contacts crucial to later sales, while securing high value projects & partnerships. Fosters positive relationship with existing customers and gain trust & business from prospective customers. Recognized as a strategic team leader, with the ability to deliver tough messages to key internal stakeholders with varying and or conflicting goals and be able to influence a unified decision that benefits the entire company.
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DirectorAmerican Power Boat Association Apr 2024 - PresentAuburndale, Fl, UsAs Director of the American Power Boat Association (APBA) I oversee the organization's operations, strategic planning, membership, and the promotion and regulation of powerboat racing. Specific responsibilities might include:Leadership: Guiding the APBA toward achieving its goals and ensuring that its activities align with its mission and vision.Event Management: Overseeing the planning and execution of powerboat races and events, ensuring they comply with safety and regulatory standards.Stakeholder Engagement: Building relationships with key stakeholders, including members, promoters, sponsors, teams, and industry partners.Financial Management: Overseeing the financial health of the organization, including budgeting and financial reporting.Communication: Serving as a spokesperson for the organization, promoting powerboat racing, and representing the APBA in various forums.Development and Growth: Identifying opportunities for growth and development, including expanding membership and promoting new racing categories.
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Director Of MarketingAmerican Power Boat Association Jan 2022 - Apr 2024Auburndale, Fl, UsI've been tasked to lead the APBA Marketing initiative into the next 100 years. The American Powerboat Association is one the oldest motorsports organizations in the world. Established in 1903. Our goal is simple....build our community of boat racing fans and racers into one big family that loves racing boats.
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Owner/PromoterChampions Park Lake Apr 2017 - PresentSpringfield, Ohio, UsChampions Park Lake showcases the premier F1 Powerboat racing in North America each year. The powerboat racing lake is located in Springfield Ohio. The 115 acre lake is one of the only multi-use powerboat racing facilities in the United States. www.championsparklake.com to learn more about this great and unique facility. In addition Champions Park Lake executed one of the only major boat races in the World during the 2020 Pandemic due to all the protocols that our facility was able to execute to keep everyone safe. -
PresidentB2B Motorsports Sep 2008 - PresentIndianapolis, In, UsB2B Motorsports provides consultation for companies interested in utilizing motorsports such as NHRA, TORC Racing, Indycar, Boat Racing, or Sportscar Racing as a sales and marketing vehicle. B2B evaluates your companies objectives and develops a program to reduce the risk of ROI by leveraging various assets within a corporation's business model to help fund their sponsorship program without increasing their current marketing budgets. My specific focus is helping corporations' endeavors in motorsports sponsorship. Whether it's developing a business deal prior to hitting the race track or leveraging your media. We'll put the best program together for your objectives. Listed below are some elements that we can assist with.- Business Development among motorsports- Motorsports Sponsorship evaluation- Retail/Vendor leverage program- Motorsports media program- Corporate hospitality via motorsports -
Regional Sales Director6666 Grit And Glory Mar 2023 - Nov 2023Overseeing Sales and Account Management for OH, KY, TN, & MS -
Brand ManagerPsr Brands Dec 2020 - Sep 2022Houston, Tx, Uswww.getgolfshot.com -
Board MemberSusie'S Place Apr 2013 - Aug 2014Susie's Place Child Advocacy Center embraces a multidisciplinary team approach to investigating alleged crimes against children and interviewing child witnesses to violent crimes. Our team consists of representatives from Law Enforcement, the Department of Child Services, Prosecutors, Victim Advocates, Mental Health, Medical, and Forensic Interviewers. At Susie's Place, we hope to effect positive change in the communities we serve and have a vision of strengthening communities' abilities to nurture and protect children. Susie's Place currently has two locations Avon, IN (2009) and Bloomington, IN (2011) . To date, Susie's Place has conducted over 2,500 Child Forensic Interviews for over 20 Indiana counties.
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Sales ManagerInternational Motorsports Industry Show Sep 2009 - Dec 2012Indianapolis, In, UsConsistently exceed goals, sales plans and turnaround objectives, through management and development of over 150 exhibitor/customer accounts. Accelerated marketing efforts to conduct events and campaigns for brand promotion. Efficiently developed business strategies, encompassing sales/sponsorship proposals, prospectus development, and email campaigns. Networked extensively to develop new clients, established self goals and briefed management regularly on progress and achievements. Regularly monitored daily revenue generations and actively participated on month end sales closings. Prepared cold calling script development. Conceptualized, developed and executed the 1st “Live Crash Test” Safety and Technical Conference in Motorsports. Leveraged ideation expertise to conceptualize, develop and manage the trade show concept from start to finish. Generated $2MM revenue every year (participation of over 500 companies) -
Director - Indy ChapterOne Brick Dec 2010 - May 2012Headquartered in San Francisco, California, One Brick is a 501c3 non-profit organization that brings volunteers together to support other local non-profits by adopting an innovative twist to the volunteer experience: we create a friendly and social atmosphere around volunteering, and after each volunteer event -- which typically lasts only 3 to 4 hours -- we invite volunteers to gather at a local restaurant or café where they can get to know one another in a relaxed social setting. Our 'commitment-free volunteering' allows you to choose when you volunteer, rather than having to make commitments for a certain number of volunteer hours, or agree to be available every week at a specific time. My Responsibilities Include:- Director of Fundraising for Chicago Chapter- Assist in Cross Chapter Training- Development of new Event Managers and Coordinators- Assist in Volunteer event development- Oversee Chicago Chapter objectives - Lead in development of new One Brick Members -
Marketing Manager – (Sponsorship, Media, Programs And Events)Sprint Jun 2006 - Aug 2008Overland Park, Kansas, Us•Responsible in the management, leveraging, ideation, development, and evaluation of local marketing programs. Initiatives range from products such as Family Locator to retail traffic driving programs.•Responsible for evaluating local media, sponsorships, and events as it pertains to driving business initiatives•Manage and evaluate all the barter programs as it pertained to media, celebrities, and demonstration purposes•Work with all channels (Indirect, Retail, and Business) in delivering various marketing programs to meet and exceed their business needs•Work with sports marketing agency and corporate marketing in development of local tactics as it pertains to corporate sponsorship programs such as the NFL and NASCAR•Develop and lead local agency relationships as it pertains to various POP and other marketing initiatives•Develop, manage, and evaluate ROI metrics as it pertains to various marketing programs and initiatives -
Business DevelopmentRc2 Corporation Mar 2005 - Jan 2006Oak Brook, Il, UsDevelop custom premium toy and collectible programs for corporations that are centered around RC2 Corp's various toy brands ranging from Thomas the Train, Johnny Lightning, Bob the Builder, Racing Champions, First Years, along with many others. -
Sr. Account ExecutiveJust Marketing Sep 2004 - Feb 2005Zionsville, In, UsManaged motorsports sponsorships ranging from NASCAR to NHRA. Most recently developed and executed Brut Cologne multimillion dollar sponsorship program in the NHRA. -
Director Of Sales & MarketingLehman Racing Mar 2002 - Apr 2004Managed the various sponsorship activities of World Championship IHRA Top Fuel Drag Racing Team. Activities included execution of track hospitality, sponsor reports, public relations, and various other activities. In addition I participated in sponsor acquisition functions.
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Sales ExecutiveChicagoland Speedway Oct 2000 - Feb 2002Managed and sold sponsorship programs for the innaugural year of NASCAR in the Chicago area.
Dana Potts Skills
Dana Potts Education Details
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Miami UniversityBusiness
Frequently Asked Questions about Dana Potts
What company does Dana Potts work for?
Dana Potts works for American Power Boat Association
What is Dana Potts's role at the current company?
Dana Potts's current role is Leading solid directives to maximize ROI's.
What is Dana Potts's email address?
Dana Potts's email address is da****@****ndy.com
What is Dana Potts's direct phone number?
Dana Potts's direct phone number is +131790*****
What schools did Dana Potts attend?
Dana Potts attended Miami University.
What are some of Dana Potts's interests?
Dana Potts has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.
What skills is Dana Potts known for?
Dana Potts has skills like Marketing Strategy, Marketing, Sponsorship, Event Management, New Business Development, Marketing Management, Management, Public Relations, Fundraising, B2b, Strategic Partnerships, Sales.
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