Senior Director, Product Marketing
CurrentGo-to-Market (GTM) Strategy and Execution• Own and execute comprehensive GTM strategies, collaborating cross-functionally with product management, sales, marketing and customer success teams to drive impactful GTM positioning and establish/measure KPIsProduct Positioning and Messaging• Create and manage B2B product positioning and messaging to differentiate solutions from competitors. Deep dive into key solutions areas: functional testing, payments, AI/ML, CX/UX, security, accessibility and inclusive design• Work with stakeholders in sales, product, customer operations and executive leadership to unify the company narrative, amplify strategy, and build collaborative, efficient processesCustomer Data Analysis and Targeting• Conduct data analysis to identify new and existing customer opportunities. Strategically target segments and buyer personas, adapting to dynamic market conditionsSales Enablement and Collaboration• Empower sales teams with playbooks, customer stories, and competitive positioning. Establish a strong feedback loop between sales and product teams. Foster proactive prospecting against key accounts• Participate in weekly customer health reviews with delivery teams, understanding customer mindsets to address challenges, meet goals, and create positive outcomesMarket Insights and Research• Conduct qualitative and quantitative research, informing product strategy and direction• Analyst relations – strategize and manage analyst interactions including inquiries and briefings to enhance brand visibility and establish positive relationships with key industry influencersTeam Leadership• Mentor and develop product marketing team, promoting a culture of diversity and inclusionKey Achievements:• Achieved 107.3% net retention rate, surpassing company targets• Expanded 62% of top 50 accounts through strategic analysis and innovation in one year• Delivered 22.6M SEO impressions, 660K web visitors, 1M page views as part of marketing strategy
