Dana Prey Email & Phone Number

Framingham, Massachusetts, US

• Go-to-Market (GTM) Strategy and Execution
• Own and execute comprehensive GTM strategies, collaborating cross-functionally with product management, sales, marketing and customer success teams to drive impactful GTM positioning and establish/measure KPIsProduct.
• Create and manage B2B product positioning and messaging to differentiate solutions from competitors. Deep dive into key solutions areas: functional testing, payments, AI/ML, CX/UX, security, accessibility and inclusive.
• Work with stakeholders in sales, product, customer operations and executive leadership to unify the company narrative, amplify strategy, and build collaborative, efficient processesCustomer Data Analysis and Targeting
• Conduct data analysis to identify new and existing customer opportunities. Strategically target segments and buyer personas, adapting to dynamic market conditionsSales Enablement and Collaboration
• Empower sales teams with playbooks, customer stories, and competitive positioning. Establish a strong feedback loop between sales and product teams. Foster proactive prospecting against key accounts

Framingham, Massachusetts, US

Framingham, Massachusetts, US

Somerville, MA, US

• Created, managed, and launched messaging and sales enablement training for test management and Behavior-driven development (BDD) product portfolios.
• Partnered with demand generation team to create content for website, blog, webinars, white papers and case studies. Developed integrated marketing communications plans for product launches and product strategy. Guided.
• Worked with product teams on release planning and product launches. Analyzed funnel performance to identify effective go-to-market strategies.
• Created, updated, and delivered messaging maps, personas, and ideal customer profiles (ICPs).
• Supported open-source initiatives (Cucumber Open) to help gain credibility, rapidly spread product, and gain technical advantage.
• Worked on cross-functional teams to plan, secure, and transition new acquisitions.

San Jose, California, US

• Led cross-functional team responsible for defining and driving product roadmaps. Collaborated with customers, stakeholders and 3rd party partners. Designed measurement program leveraging data visualization tools (Power.
• Created product vision, strategy and roadmaps to define user stories and set up backlog.
• Partnered with Global Information Services and engineering teams to identify, prioritize, develop, and deploy technical solutions within O365 framework using Agile methodologies.
• Partnered with UX designers, customer insights team, and content creators to improve usability and understandability of navigational page components and build out user problems for development and testing.
• Led site engagement strategies resulting in double digit user growth.
• Managed corporate websites, collaboration strategy and communications for global development organization. Created documentation and demos for internal user audience.

San Jose, California, US

• Planned, developed, and strategized marketing efforts across the organization on global advertising and multi million-dollar sponsorship of Trek-Segafredo professional cycling team.
• Collaborated with 3rd party partners to plan customer events, develop and manage product storylines and newsletters. Coordinated Trek personnel and promotion at CA World.
• Contributed on programs spanning media, social, direct to client communications, content development and brand alignment.
• Delivered more than 5 million social impressions, over 1500 new customer engagements, and more than $30 million in pipeline annually.
• Oversaw Trek Wellness events across global locations to drive employee engagement.

San Jose, California, US

• Researched and analyzed operational data to provide historical & trending information
• Communicated business results, operational analyses and change recommendations
• Documented and maintained supporting operational policies & procedures

Chestnut Hill, MA, US

Chestnut Hill, MA, US

Awarded graduate assistantship in the Boston College Graduate Admissions Office

Redmond, Washington, US

• Revitalized legacy line branding initiative in DPE (Developer & Platform Evangelism) Financial Services to impact $106M mkt share of opportunity within overall annual quota
• Created marketing collateral for new WomenBuild brand developed in partnership with LEGO® to promote global diversity program. Launched and facilitated WomenBuild program at Professional Developers Conference (PDC)
• Performed detailed Return on Investment (ROI), Total Cost of Ownership (TCO), and Risks, Challenges & Opportunities (RCO) analyses of two major Microsoft developer conferences

Atlanta, US

Atlanta, US

2005 Peabody Award recipient for CNN.com Hurricane Katrina coverage2005 Edward R. Murrow Award recipient

Atlanta, GA, US

Mba, Product And Brand Management, Marketing Informatics

Ba, Economics

Education record