Dan Ariely is a 3x New York Times Bestselling Author and Professor of Psychology & Behavioral Economics. Behavioral economics is a field that explains why we all behave the ways we do in the world using principles from economics and psychology. Dan has:-worked for companies like Google; Apple; and several governments including US, Canada, Australia on behavior change-spoken for many organizations including Ted, The World Economics Forum and many others.-been the inspiration for the NBC show ‘The Irrational’By helping others understand how we think and what we do, Dan hopes to enrich our lives and encourage us to make better mistakes.Dan does this through the following companies of which he is a founder/ co-founder of:-The Center for Advanced Hindsight, which was created to help people live better, using principles from behavioral economics.-Irrational Capital, which was created to help investors capitalize on the idea that engaged and motivated employees boost company share price.-Irrational Labs and BEWorks, which were created to help companies incorporate principles from behavioral economics into their product and processes. -Shapa, which was created to help people better manage their health using human-friendly interventions and a non-threatening approach to weight management and healthcare. Dan’s current projects involve-Encouraging workplaces to make better decisions by focusing on the human capital factor and increasing motivation to reduce bureaucracy, some of these lessons and insights can be found, free for consumer, at the Center for Advanced Bureaucracy Website-Encouraging all of us to make better daily decisions from the way we manage health, to money, to our relationships. -Raising awareness on how people can come to believe false beliefs as described through my latest book MisbeliefIf you would like to know more about these projects you can head to danariely.com