Daniel Armitage Email & Phone Number

London, United Kingdom

Reporting to the Business Unit Director for Sainsbury’s Argos, responsible for delivering the brand and signage requirements the Sainsbury’s store investment programme.

London, United Kingdom

Reporting to the Marketing Director, managed a team of 14 with overall responsibility for the efficient and effective operation of the in-house graphic design and photographic studio teams. Pro-actively managing the delivery of brand assets consistent with the brand handwriting and brand positioning for the Karen Millen and Coast brands, in line with customer needs and expectations.

London, United Kingdom

Reporting to the Head of Format Delivery, managed the design, technical specification and production of branding and signage to support all store concept trials, range reviews and strategic space and format projects. Deliver scalable, cost effective, design solutions which allow the business to iterate and implement its strategic goals in an agile manner.

London, United Kingdom

Reporting to the Head of Format Delivery, managed the cost effective and consistent application of signage and branding to supermarket, convenience stores and petrol filling stations within the annual Store Development Programme. Using judgement to determine the appropriate branding solutions for the architecture and location of individual stores. Delivering a consistent look and feel, in-store experience and ‘ease of shop’ for customers.

Windsor

Reporting to the Marketing Director, managed the e-mail marketing team with responsibility for the delivery of an integrated marketing plan across the B2C and B2B site portfolios for Global Personals. Supported the Acquisitions Team in the planning and implementation of affiliate activity, ongoing site management and promotional campaign development.

Milton Keynes, United Kingdom

Reporting to the Promotional Planning & Value Proposition Manager, designed and implemented quarterly, integrated, multi-channel marketing plans. Securing buy in to the plans from key category stakeholders in Trading and Operations, setting and management of overall supplier funded budgets to support delivery of the plans.

London, United Kingdom

Reporting to the Head of Retail & Marketing - Lingerie, Kidswear & Beauty, responsible for the definition of the selling proposition that supported the Kidswear Trading Strategy, through the development of clear visual merchandising and layout policies to maximise sales and exploit growth opportunities. Ensuring their effective communication to store colleagues. Acted as an advocate for stores and customers in the buying and merchandising process.

Reporting to the Head of Store Environment, acted as brand guardian for the in-store customer experience as part of the M&S refit programme, the largest store refit programme in Europe during 2007.Managed the delivery of a full design and costed scope for 22 stores to the new M&S store design proposition. Specific responsibilities for external signage, store facades, display windows, internal architecture, lighting, internal signage and branding. Ongoing design management and post completion snagging of projects during onsite build.

Milton Keynes, United Kingdom

Reporting to the Head of Brand Development, supported the delivery of new branch network strategy, by consistently and effectively delivering the Abbey and Santander brand strategies for customers and colleagues. Specific responsibilities for the branded customers experience, customer journeys, communication strategy and brand identity.

Managed the definition and delivery of an integrated engagement and communications plan for the company's Convenience Retailing strategic projects, covering internal stakeholders, customers, colleagues and the media. Designing and managing the content of an intranet site to support colleagues in delivering the new branded customer experience.

Milton Keynes, United Kingdom

Launched a new integrated internal communications channel to 10,000 colleagues across 926 branches in 1997. Core to this was Abbeyvision a weekly satellite broadcast TV programme designed to provide branch colleagues with news and information on strategic projects, campaigns, product launches and key business projects. Managed the development, production, stakeholder sign-off and editing of the weekly TV programme.