Upon successful completion of this course students are able to:• Demonstrate effective verbal and nonverbal techniques in a variety of settings;• Apply skills in audience analysis within a range of communication settings; • Compose message content suitable for diverse receivers in a range of settings;• Demonstrate critical thinking in researching, organizing, and presenting information;• Apply strategies to reduce communication apprehension; • Demonstrate skills in active listening and responding; • Explain the impact of language on communication; • Analyze how intrapersonal communication, self-concept, and perception of others develop and affect human communication; • Employ appropriate technology in the design and delivery of messages in various formats;• Analyze the variables that influence communication, including culture, gender, nonverbal settings, and symbols; • Apply effective communication techniques to relationship development and maintenance

•Develop and implement an integrated strategic marketing and communications plan to advance PPM's brand identity, broaden awareness of health care services, education programs, advocacy, and priorities; and increase the visibility across key stakeholder audiences, ensuring that all branding and marketing initiatives are culturally inclusive and meet the diverse needs of our target audience.•Oversee messaging, design and visual imagery used in communications and marketing materials to ensure proper positioning of PPM brand identity and reputation.•Provide leadership for negotiation and acquisition of resources for PPM signature community outreach events. Oversee proposals, contracts, and consultant agreements for various events to ensure compliance with PPM policies, protocols; and fiduciary responsibilities.•Exercise strategic judgment to prioritize media opportunities, and prepare talking points, speeches, presentations, and other supporting material as required.•Identify challenges and emerging issues faced by PPM. Work with the senior management team and staff to recognize internal and external communications opportunities and solutions, and develop and execute strategies to support them.•Develop and implement a strategic social media and engagement strategy in order to facilitate an effective PPM presence across all mediums to include PPM website, associated domains, blogs, electronic newsletters and all social media platforms and other innovate technologies.

• Responsible for increasing the organization’s visibility across Maryland through media relations and communications.• Create and implement a crisis communications plan to counter the adverse effects of a crisis including communicating to board, staff, media and patients.• Ensures accuracy of message for all communications.• Effectively ensures collaboration between all agency departments to identify and improve internal and external communication.• Oversees writing and editing of key publications, including but not limited to internal and external newsletters, annual report, invitations, brochures, direct mail, promotional, and educational materials.• Serve as PPM's brand manager, ensuring compliance with established standards and strategic marketing goals. • Ensure consistency, standardization and professional look across all health centers and materials created for all departments.• Oversee the ongoing development, maintenance, and strategy of PPM website and social media platforms.• Leads organization response on media stories and serves as lead media contact and spokesperson when appropriate.•Bring strategic vision, creative insight, and innovative thinking into influencer engagement and communicate cohesive vision across the PPM to align internal/external stakeholders.• Supervises the outreach, volunteer, and advocacy programs.• Special projects as assigned.