Daniel Aronovitz Email & Phone Number

Cambridge, Ma, Us

Cambridge, Ma, Us

Bremen, Hb, De

Director of Marketing - Americas - Building Brand Awareness and Lead Generation for The Imaging Source in the Americas - Collaborate closely with executive leadership to define overarching corporate and product communication strategies, KPIs, value propositions, and differentiators.-Orchestrate end-to-end global marketing functions encompassing: strategic development, branding, advertising, public relations, product marketing, customer experience, CRM, social media, demand generation programs, SEO, content creation, and field marketing events and all collateral related to the above. - Previously supervised at Videology comprehensive company rebranding effort, encompassing message architecture, positioning, brand awareness, a new website, and enhanced market positioning.-Matain cross-functional partnerships with R&D, engineering , production, and sales teams to shape and execute sales and marketing roadmaps for successful new product launches.-Develop, monitor, adjust, and evaluate marketing KPIs, refining marketing effectiveness and ROI.-Work with a international team of sales representatives, overseeing lead management, devising strategies to develop leads through the sales pipeline, conducting sales demonstrations, preparing training resources, performance evaluations, and establishing and assessing sales budgets, forecasts, and objectives.- Maintain collaborative relationships with sales counterparts to create channel marketing initiatives tailored to distinct market needs.-Align global demand generation programs and digital marketing endeavors with CRM, establishing a closed-loop mechanism to process and track regional sales leads.-Manage external vendors, consultants, freelancers, and suppliers to ensure optimal operational efficiency.

Mansfield, Massachusetts, Us

Was responsible for the global brand strategy, all marketing activities , lead generation and helping out in sales of course when needed!Key Projects: -Was instrumental in the full rebrand of the 25 year old privately held company to a newly created division of a publicly traded company- all logos, collateral, brand style guide and all digital content - Assisted new ownership with a gateway and guidance into the Photonics and Imaging sectors - a completely new market for the parent company- Assisted with the clean out of an old CRM and was a Key player into the on boarding of a full HubSpot Marketing tech stack- starting with an entirely new website working with in house Graphic Designer/Web Master- Set up and ran multiple trade show booths- Photonics West, AUVSI, MD&M, and Automate are just a few examples.- Was key to the full rebrand and look of new Office in Mansfield, MA- Guided team on new Product market launches including the Edge AI SCAiLX product line- Kept track of all Social Media Posts- increased LinkedIn following from a low of 36 to over 2000 in less than 2 years- Increased Lead count from a low of 100 a year to over 2500/year in less than 2 years- Was key to promoting interdivisional partnerships and promotions where/when possible- Was key in the Sales- Marketing alignment globally for the company- Point person for setting a new Go-to-Market strategy- Assisted with full SWOT Analysis - Assisted and was consulted with with potential M&A Targets within the Photonics/Imaging Sector- Help train and assisted new Sales Managers when needed- Team lead for small international marketing team reporting to a corporate VP

Mansfield, Massachusetts, Us

NOTE : Videology Imaging Solutions is as of October 2021) -Videology Industrial-Grade Cameras , an inTEST company (S&P500 INTT). Videology is a manufacturer of custom embedded industrial-grade video cameras and related devices, systems and software. These cameras are used in a broad spectrum of OEM applications Videology's total sales globally at this time was aprox $8-10M - - As The Eastern Sales Manager I was Responsible for aprox $3-4M of that - from large scale OEM F100 Clients, many where legacy clients that I kept up with on good terms- Responsible for prospecting new clients in Eastern USA Territory - Traveling and doing demos with an applications engineer when needed

Somerville, Massachusetts, Us

Axiom Optics is a distributor of Scientific Imaging Cameras and other products -"where innovators in North America find specialized cameras, optical instrumentation and technical expertise We are a dedicated team of experts, trusted by engineers and scientists from research and industry since 2010"-Sales manager- Eastern USA / Shipping Coordinator - Specializing in SWIR cameras, intensifiers, & laser beam profiling -Some minor work/exposure to/with Adaptive Optics and Advanced Light Microscopy - Learned SWIR/IR fundamentals - Assisted with Office Management and ran the Shopify Online store within Axiom Optics , located in Greentown Labs in Somerville MA. - at AXIOM Optics I have had the opportunity to see and experience some amazing things, from the most cutting edge R&D at major universities and US Government labs. - I have built long lasting client relationships with a vast assortment of industry professionals. I am always sensitive to my clients' needs, goals, budgets, deadlines and applications. I have a proven record of successful results- was present through most of COVID and kept the shipping going!- Brands represented included- Allied Vision, Lambert, First Light, NIT, Cinogy and more

Salem, Massachusetts, Us

-Proficient in Photron, Fastec, AOS and Phantom high speed camera , Sales, Rentals and Service -Tech Imaging Services is the US Northeast's premier distributor of digital high speed video cameras and ultra high-speed imaging systems such as Photron, AOS, Fastec and Shimadzu, as well as Hyperspectral Camera systems from Specim, Class 4 Laser Illuminators from Cavitar(US National Distributor) and High Speed IR Systems from Infratech -In addition to camera sales, Tech Imaging Services offers a wide variety of high speed camera rentals and on-site consultant services. -These high speed imaging systems are custom design solutions that integrate video-based motion capture and slow motion analysis to meet virtually any high-speed imaging need.I stop and control time for a living. I can see Invisible Light Spectrums- I work in the world where science and art intersect, and I would love nothing more than to introduce you to the world of high speed cameras and ultra slow motion video. A lot can happen in 1/10000 of a second! -Tech Imaging we have direct corporate lineage to both Dr. Edwin Land of Polaroid and Dr. Harold Edgerton of MIT, via our founder and my mentor Gene O'Connell- It is a legacy I am proud of and continue to build upon. -While at at Tech Imaging for 10 years I had the opportunity to see and experience some amazing things, from the most cutting edge R&D at major universities and US Government labs to the fun and challenging world of TV and film production. I have built long lasting client relationships with a vast assortment of industry professionals. -I am always sensitive to my clients' needs, goals, budgets (under 10K to over 1M) , deadlines and applications.- I have a proven record of successful results from clients who trusted me to guide them and returned for additional sales and support - Average Yearly sales of $1M+

All types of production work from PA to Producer..From large Hollywood productions to small local commercials

New York, Ny, Us

Sales of Lighting, Grip and Expendables to the Motion Picture, and Broadcast Industry

Processed all SAG/AFTRA contracts/paperwork, scheduled and ran casting sessions, posted sessions online, light video editing, acted as liaison between talent and client/agent, booked talent.

Film/Television, Film Studies

High School Diploma

Elementary- Junior High School