Dana Russell Email & Phone Number

Columbus, Ohio, United States

Columbus, Ohio, United States

Columbus, Ohio

Responsible for the marketing and business development function at Roto. A meticulous manager, with exacting organizational skills and strong communication abilities. Persuasive and intuitive marketer, able to engage decision-makers and cultivate strategic partnerships.• Develops, coordinates, and implements plans designed to increase existing business and capture new opportunities. • Manages pursuit lifecycle, content development, and responses including leading RFI and RFP submissions (working with Principal, Senior Team Leaders, and other Collaborative Partners – internal and external).• Examines risks and potentials for business opportunities and follow-up required.• Leverages Hubspot as the company’s lead tracking, BD pipeline development, and CRM tool.• Enhances Roto’s reputation by accepting ownership for accomplishing new and different approaches to submittals and qualifications.• Comprehensive understanding of Roto’s portfolio of work, practice areas, capabilities, and clients touch-points.• Leads Marketing team in creating integrated marketing and communications strategies to deliver key messages across multiple platforms, including print and digital• Advises on and contributes to client outreach strategy and program development, thought leadership content, and programming • Maintains and maximizes professional association memberships and relevant community organization participation

Columbus, Ohio Area

• Researched, developed, and executed marketing, public relations, and motorsports events.• Managed event staff and planned the coordination of all event logistics.• Assisted development team with the research and creation for new business proposals.• Negotiated vendor contracts and selected the most appropriate caterers, event facilities, hotels, and audio visual companies based on deadlines and budget.• Organized the execution of event invitations; managed in-house and on-site event registration.• Served as liaison between event producers and media vendors. Researched, sourced, and procured outside production companies, voice-over talent, and web/graphic designers.• Managed graphic designers by prioritizing projects, offering creative input, and following up to ensure projects were completed on time.• Monitored and reported all media publicity for nationwide motorsports event. Solid understanding of Cision media monitoring tools.

• Donated professional service for annual fundraising gala events.• Assisted in coordinating the audio visual needs and event flow.• Produced live auction video for gala event.

• Donated time to assist in production of film.• Supplied professional resources for marketing of independent film.• Contacted local businesses, newspapers, and magazines to promote film.

Bac, Marketing

Activities and Societies: Interpersonal Communication Organization, American Marketing Association

Education record