Dana Sarni Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, United States

New York, New York, United States

Greater New York City Area

Greater New York City Area

• Activate, manage, and report on domestic and international paid social media campaigns across the Turner Broadcasting Portfolio, utilizing Facebook, Instagram, YouTube & Twitter • Optimize and evaluate to the most engaged and lowest cost audience segments to ensure efficiency• Analyze campaign performance including reporting daily, weekly, bi-weekly, or monthly to ensure reporting meets strategy and business objectives• Compile and present post-campaign reporting materials to internal and external stakeholders• Provide cost analyses to sales teams to ensure most effective and profitable CPMs on a campaign by campaign basis• Respond to pitch requests with insights utilizing native social media platforms, a range of audience insights tools, social listening tools and historical performance knowledge• Determine best creative approaches to campaigns based on client needs, research via social listening tools and historical performance• Perform A/B testing on creative assets, audience segments and vendors • Understand and keep abreast of social media news, upcoming platforms, and social trends• Support the wider team on various projects including social and competitive research, benchmarking

Greater New York City Area

Viacom Velocity is a full-service marketing and creative content team within the Viacom Marketing & Partner Solutions group, built to super-serve our advertising partners.• Provide detailed reporting and analytics on performance of multiple Integrated Marking campaigns at a time • Expertly use the proprietary Viacom social analytics dashboard and other social listening tools• Work closely with editorial, sales, and other key cross functional business teams to assist in creating social media vision, strategy, and planning across music and entertainment properties, shows, and tentpole events• Understand and provide assistance in implementing paid social media efforts within an Integrated Marketing campaign• Project manage day to day relationships, development, and deployment of future analytics dashboards with vendors • Create and present reporting materials for both external and internal meetings, including powerful visualizations from derived data• Monitor new and upcoming media platforms and stay abreast of social trends• Manage the Velocity Social Internship program and oversee intern daily tasks and performance• General administrative support to the Velocity Analytics Team

Greater New York City Area

Supported the social media arm of the Velocity Social team within Integrated Marketing for music and entertainment. Assisted in the development of strategy and implementation of client specific programs that involve social media. Roles and responsibilities included:• Participation in creative brainstorms to generate ideas within social and beyond for both client briefs and prospective pitches• Regularly providing desk research to identify 'best practices' and trends across social media platforms• Creation and constant monitoring of social listening tools and custom Integrated Marketing social analytics dashboards• Assistance in the creation of presentations and collation of materials for both external and internal meetings• Monitoring advertising publications, influencers, and relevant developments within the advertising and marketing industry• Management of the Viacom Velocity Twitter Account• Day-to-day office assistance to the wider Viacom Velocity Social Team

My responsibilities include:- Supporting office projects and day to day operations, including management of Twitter and Facebook accounts, update client reports, and conduct relevant research. - Working with a team of MGR managers on a specific client account.

Greater Boston Area