Dana Shapira Email & Phone Number

Israel

Israel

Herzliyya, Tel Aviv, Israel

🎯 Drove Employer Brand Transformation Post-Merger: Key player in reshaping the brand after a high-profile merger. Through market research and competitor analysis, boosted social media engagement by 300%, reinforcing the new identity.🎯 Enhanced Internal Communication During Change: Launched internal strategies that supported transparency and engagement through leadership transitions. Revamped the intranet, driving a 4% increase in eNPS with dynamic, engaging content.🎯 Defined EVP and Brand Voice: Collaborated globally to craft a strong EVP and unique tone, producing engaging content across channels like Instagram Reels and TikTok, effectively showcasing culture, values, and career opportunities.🎯 Increased Brand Visibility as an Employer of Choice: Developed global campaigns that highlighted the company's values and culture, attracting top talent and elevating brand awareness.🎯 Employee Events: Strategized and executed impactful events for employees, fostering community and brand loyalty. Curated experiences that celebrated company culture, recognized achievements, and boosted engagement, aligning each event with brand values. 🎯 Cross-Functional Collaboration: Partnered with HR, marketing, and leadership to align brand messaging, leveraging engagement metrics to refine campaign strategies.🎯 Executed Trend-Responsive Digital Campaigns: Managed campaigns that stayed current with social media trends, driving engagement and broadening reach.

Tel Aviv, Israel

- Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals - leading production of over 30 webinars, customer events and partner events with end-to-end operational responsibility and supervise logistics to ensure flawless execution.- Lead coordination with vendors, partners, internal stakeholders, design agencies and production companies.- Help manage and control Marketing budget.- Managing company's digital assets (Facebook, Instagram, LinkedIn, YouTube and website) and increasing engagement on all platforms by 60%.- Capitalizing on industry and marketplace trends to strategize marketing solutions and enhance business operations.- Boosting brand awareness and generated leads while managing internal and external marketing campaigns and programs.- Generating reports detailing campaign performance, customer engagement and engagement trends.Organizing contacts and orchestrating innovative marketing campaigns to boost awareness, engagement and sales.

Tel Aviv, Israel

Owner and founder of Esek Taim - home cooked food (covid-19 business).Opening the business in an insecure pandemic atmosphere, managing the logistics array – Acquisition, transport, suppliers etc., as well as running the marketing and digital departments – Facebook, Instagram, and E-commerce.Creating a marketing and advertising strategy and hands-on management all the assets. In addition, overseeing the customer service, producing reports, and optimizing performance based on the data.

Tel Aviv Area, Israel

- Managing Facebook and Instagram pages and major client accounts (culinary arts, beauty, fashion, and performing artists).- Building and implementing content strategy and constructing brand's appearance and language.Increasing customers engagement by 70% across all platforms and busting sales by 40%.- Compiling and presenting weekly reports (with key insights) on social activity and providing actionable recommendations for improving community management, targeting, and content across all channels.- Managing monthly budget, oversee campaign performance and make optimizations in-flight to improve results.- Continually maintained and improved company's reputation and positive image in markets served.- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Israel

- Developing and implementing Joya's social media brand strategy across all social platforms.- Driving brand awareness up 86% by developing online marketing campaigns on Facebook and Instagram.- Planning and executing branding strategy in all digital assets especially in Facebook and Instagram.Using data-driven approach to inform and build overall social strategy to increase awareness and engagement.- Having vast understanding of industry trends, new platforms, and best practices. Working with relevant stakeholders to develop and execute creative ideas, plans, and strategies.- Analyzing and reporting social media and online marketing campaign results.

Independent content creator for businesses on Facebook and Instagram- Playing instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.- Researching and staying up to date on industry-related and trending topics across all social media platforms, as well as digital trends.- Creating (plan, strategize, write, post, implement) written content across all customer's platforms.Target content to specific audiences and focus on trending topics.- Publish content that meets brand's communication style.- Running performance-based campaigns on Facebook Ads.- Managing content across multiple platforms for widest audience reach.- Organizing, prioritizing and managing multiple projects according to dedicated release schedule.Writing advertising material for use by publication, broadcast or internet media to promote sale of goods and services.

Israel

- Performing in-depth telephone interviews for variety of positions in all company departments and overseeing recruitment department’s review and control operations - recruiting more than 90 employees overall.- Position entailed generating reports, creating presentations, submitting recommendations for improvement, and streamlining of department operations and integrating new work methodologies.- Reviewed and revised standard operating procedures to incorporate employee and management feedback and streamline training processes.