Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.Optimove is used by customer marketers and retention experts at more than 350 customer-centric businesses, including Staples, Papa John's Spanx, Pennsylvania Lottery, Dollar Shave Club, Sweaty Betty, Family Dollar and IDT. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone.Gaining a deeper understanding of customers, including insights into what drives their behavior and what they are likely to do next, is at the heart of effective relationship marketing. Successfully ingesting and processing all customer data into a single customer view in order to make it easily accessible to marketers, while also providing smart insights, is the very foundation of the Optimove platform.

Elite SEM is an award-winning digital marketing agency founded on search and focused on holistic performance-driven digital marketing. Elite's expertise spans Paid Search, SEO, Shopping & Feed, Paid Social, Display Advertising, Amazon & Marketplaces, Affiliate Marketing, Conversion Rate Optimization (CRO), CRM, Email Marketing, and Creative Services – collectively supported by Integrated Media Strategy and Analytics/Marketing Science teams. Boasting unprecedented 94+% employee and client retention rates, our commitment to people and performance has cemented our position as one of the top digital marketing agencies in North America.

Email Aptitude is an ESP-Agnostic and award-winning Agency focused on full-service email program management and advanced email strategy. Based in San Francisco, CA, Email Aptitude was recently named to the Inc. 5000 as the #1 fastest growing email agency in the country; the Bay Area Fast 100; and honored by the prestigious AdAge Top 50 Best Places to Work in the US. The Email Aptitude team is made up of top industry veterans and the new bright minds of email who grow and manage email programs for some of the world's hottest fast-growth startups and global enterprise brands.

- Manage the global email marketing strategy and programs targeted to drive revenue and site traffic to Lenovo.com for the 26 international countries outside of the United States in which Lenovo has a market presence.- Work with different geos around the globe and their agencies to provide strategic direction, benchmark data for measurement comparison, identify best practices, provide insights and oversee execution of assigned programs to ensure quarterly sales targets are met. - Manage vendor programs for monetization opportunities.- Project management and operational support for fiscal planning, demand generation, dashboard tracking and analysis, and executive reviews.

- Manage and plan email marketing strategies for the company's core group of buyers - making up 65%+ of the total email marketing's revenue dollars. List size of over 1 million opted-in email customers.- Analyze daily, weekly and monthly email data in order to spot trends and strategically plan for future emails.- Develop testing strategies in order to increase conversion and revenue.- Increased email revenue YOY by 25%+ - Manage the company's main affiliate marketing program, representing the brand at all major industry shows.- Negotiate, plan and develop advertising program for company's affiliate program both online and in all major industry publications.- Increased affiliate revenue by over 50% since 2008.- Worked to move all PHE Inc. brands to a new, more robust affiliate platform.

- Develop the business’s brand identity- Work directly with CEO to craft a concise and powerful marketing plan- Create dynamic business proposals targeting national and affiliate networks- Write press releases announcing new client relationships, new products and other newsworthycompany events

- Manage various segments and levels of America Online’s internal marketing department to develop consistentand cost-effective marketing programs- Coordinate and manage client on-site meetings to present speculative creative work- Develop online registration processes and marketing initiatives for AOL’s premium services- Clients include: America Online, MyFamily.com, Computer Associates

- Develop and manage agency’s proprietary program, True Color ProcessTM, for refreshing and developing brands- Educate agency personnel and business community on branding trends through seminars and events- Help maintain our client’s brand presence in their respective markets- Clients include: HP3 Healthcare Concepts, Sage, Lacas Coffee, Impress Industries

- Create, present and recommend strategic marketing communication plans to clients- Brainstorm creative campaign ideas to meet specific client objectives- Manage the daily account planning for clients and off-site events for client-specified business programs- Clients include: Lehigh Valley Economic Development Corporation, Lehigh Valley Convention & Visitors Bureau,National Electrical Carbon Products, Knouse Foods

- Manage and implement clients’ annual advertising plans and marketing budgets- Develop agency creative presentations for clients- Coordinate and help develop strategic marketing plans and media plans- Clients include: Wood-Mode Cabinetry, Pfaltzgraff, W.L. Gore’sCleanStream Filters

- Develop and manage Halloween event in the city of Philadelphia to increase business in the South Street District- Coordinate radio and print advertising for a national retail account- Create and manage ongoing monthly event for the South Street District of Philadelphia- Clients include: Prime Retail, South Street/Headhouse District, American Diabetes Association