Dana Simone Email & Phone Number

Ridgefield Park, NJ, US

Responsible for the GTM launch and strategy across our integrated marketing team of 6 display categories, including our Live Sports and Entertainment partnerships Key product launches: OLED Monitors, Interactive Displays, LED Walls, HTV and Outdoor LEDKey Sports Partnerships: KC Current, St Louis City Soccer Club

Ridgefield Park, NJ, US

Lead our Samsung Home Appliance marketing efforts across Lowe’s stores, Lowe’s.com and paid media.

Ridgefield Park, NJ, US

Responsible for US marketing across the Washer and Dryer category, including AirDresser.

Ridgefield Park, NJ, US

Oversaw creative, messaging, event, in-store and channel marketing across the US line of Samsung SmartThings products, including our ecosystem of products with partner brands such as Ring, Sylvania and Kwikset along side connected Samsung portfolio products from TV and Home Appliance divisions.

Ridgefield Park, NJ, US

Manager for North America B2C Monitor Business for Samsung Electronics America.Customer facing with brick & mortar retailers as well as online/regional retailers.P&L responsibilities, marketing communications, public relations, agency management, retail execution, online and e-commerce business metrics.

Ridgefield Park, NJ, US

Product marketing for B2C Monitors, SSD, Memory Cards and Printer in the IT space. Project manager for PR, media, and creative agencies. Retail merchandising and in-store events/promotions. Sales team support for all accounts including Amazon (Vendor Central) as well as regional and national e-tailer, brick & motar customers.

New York, NY, US

• Client experience includes: 3M, Scotch-Brite, ScotchBlue Painter's Tape, Thinsulate, Panasonic Consumer Electronics, Allegra Allergy, Aspercreme, Nasacort, J.M Smucker Company brands (Smucker's Ice Cream Toppings.
• Developed and executed strategic digital influencer programs and initiatives that delivered brand objectives
• Managed relationships with influential bloggers in the online food, beauty, home/lifestyle space
• Conducted press material development which included writing press releases, fact sheets, Q&A documents and pitches
• Responsible for coordinating and executing large and small scale events which included celebrity and influencer attendees, budgets, styling, and logistics
• Led national and local outreach pitch teams while developing key editor relationships in various food, home and lifestyle industries

New York, NY, US

• AAE on the following teams: Sam's Club, 3M & Allegra Allergy
• Manage day-to-day project logistics, client relationships and timelines for all three clients
• Work alongside senior team members to brainstorm, develop and deliver PR plans and tactics
• Successfully secured placements in Family Circle, This Old House, Whole Living, Gluten Free Living, St Paul Pioneer Press and many other outlets, both online and in print.

New York, NY, US

• Client experience includes: PepsiNEXT and Sierra Mist
• Responsible for daily media monitoring, OOP budget breakdowns, product and inventory tracking components
• Coordinated logistics for NYC and LA based events surrounding new product launches including itineraries and briefing books
• Produced fact sheets that delivered and demonstrated key product benefits and optimum messaging
• Worked extensively with bloggers and digital influencers through coordinating giveaways, product reviews and social media posts
• Compiled media lists for various events, influencer programs and targeted product outreach