Account Executive
New York, Ny, Us
Client experience includes: 3M, Scotch-Brite, ScotchBlue Painter's Tape, Thinsulate, Panasonic Consumer Electronics, Allegra Allergy, Aspercreme, Nasacort, J.M Smucker Company brands (Smucker's Ice Cream Toppings, Crisco, Jif Peanut Butter), Pandora Jewelry• Developed and executed strategic digital influencer programs and initiatives that delivered brand objectives • Managed relationships with influential bloggers in the online food, beauty, home/lifestyle space • Conducted press material development which included writing press releases, fact sheets, Q&A documents and pitches• Responsible for coordinating and executing large and small scale events which included celebrity and influencer attendees, budgets, styling, and logistics• Led national and local outreach pitch teams while developing key editor relationships in various food, home and lifestyle industries• Prepared comprehensive competitive category benchmarking analytics for clients• Evaluated and provided ROI and KPI analytics for brand initiatives while managing budgets• Manager of junior as well as interviewing committee for account coordinators and interns