Dana Aroch Soffer Email & Phone Number

New York City, Ny, Us

Tel Aviv-Yafo, Il

Redefine.dev is a leading AI-driven CI optimization platform, bridging the gap between code quality and speed with robust ML integration designed to enhance developers' productivity, save time, and reduce engineering organizations' resources.I play a pivotal role in defining and executing the GTM strategy, positioning Redefine.dev as a leader in AI-based solutions for developers. I spearhead B2D product marketing for Redefine.dev's CI optimization, leveraging both self-serve PLG and SLG GTM approaches. I focus on product marketing and leverage deep expertise in developer personas to drive the GTM strategy.

Tel Aviv, Israel, Il

Developed and led a data-driven, audience-focused, and vertical-based marketing strategy that drove 75% YoY ARR growth and 70% customer retention. Built a global marketing team of 12, generating over 55% of the company's direct-market pipeline through effective demand and lead generation.* Re-positioned CYREBRO as a leading SOC SaaS player, achieving a full rebrand in 6 months.* Spearheaded product marketing strategies to align cybersecurity features with business benefits, strengthening competitive positioning.* Launched tiered ABM and vertical GTM strategies in complex markets, tripling the pipeline and exceeding revenue goals.* Optimized the marketing tech stack for a personalized, data-driven approach, enhancing GTM programs.* Executed integrated campaigns and strategic partnerships to capitalize on growth opportunities.* Managed a $XXM annual budget, directly contributing to the company revenue.

New York, New York, Us

Positioned Wochit as the leader in SaaS video creation, distribution, and automation with a refreshed brand and GTM strategy. Led the launch of a plug-and-play video editor, doubling paying customers.* Defined the brand strategy and narrative, driving lead generation and enhancing Wochit's market presence.* Developed operational frameworks for performance marketing, including paid media, SEO, and customer lifecycle management.* Built and led a global marketing team, establishing data-driven business processes and technologies to optimize marketing efforts and ensure measurable outcomes with high efficiency.* Strategized and executed ABM strategies to expand and attract new business from target accounts.* Created new categories, drove market awareness, and accelerated revenue growth.* Designed best practices to accelerate sales cycles through sales enablement, pricing & packaging, and competitive intelligence.

New York, Ny, Us

Revamped brand strategy, GTM, and partnerships to drive 65% YoY ARR growth. Launched a new digital and lifecycle marketing strategy to boost user acquisition, retention, and loyalty.* Led a team of 7 across performance marketing, regional marketing, communications, content, and operations.* Aligned Optitex's marketing strategy with EFI’s post-acquisition goals, ensuring a seamless M&A transition.* Managed New Product Introductions (NPI) for effective market entry and adoption.* Enhanced cross-functional collaboration between Optitex and EFI to optimize resources and maximize synergies.* Executed data-driven campaigns, increasing ROI by 20% and driving sustained growth through targeted strategies.

New York, Ny, Us

Positioned Optitex as a market leader in enterprise solutions, driving growth that led to a $52.8M acquisition by EFI.* Created a scalable model for product adoption and launches, boosting signups by 85%.* Led inbound and outbound lead generation, doubling revenue and achieving 80% customer retention.* Oversaw corporate marketing, growth, content, and customer advocacy, and referral programs.* Executed a comprehensive GTM and brand strategy, establishing Optitex as a thought leader with a strong market presence.

Houston, Texas, Us

Led global marketing communication activities, defining and executing business objectives and strategies.* Developed and implemented comprehensive marketing communication objectives and strategies.* Planned and managed global product launch activities, supporting strategic and ongoing business initiatives.* Created compelling business and product messaging to drive market engagement.* Directed worldwide PR activities through leading agencies to enhance brand visibility and reputation.

Developed and implemented a comprehensive marketing strategy, driving X2 revenue growth and securing a $25M investment from Citi.* Executed strategic marketing communication and awareness plans, significantly enhancing market presence and brand recognition.* Led and managed the Marketing Communications department, guiding a team of three to achieve high-impact results.* Crafted compelling corporate and product messaging, positioning, and branding that resonated with target audiences and differentiated SkyVision in the market.* Established and led robust content creation and lead generation programs, driving customer engagement and acquisition.* Orchestrated and managed high-profile global events, including user conferences, seminars, webinars, speaking engagements, and trade shows, enhancing SkyVision's visibility and industry influence.

Built the marketing and brand strategy for the first hybrid (landline and VOIP) Panasonic phone (B2C).* Managed all marketing and brand creative, along with go-to-market plans.* Established and executed online marketing and sales programs.* Defined and implemented the go-to-market strategy, including pricing, marketing communication plans, PR, events, and trade shows.* Managed lifetime value activities for existing customers, including loyalty programs, upselling, and cross-selling.

Santa Clara, Ca, Us

Successfully managed the Applied Global Services (AGS) marketing communications from the ground up, designing best practices to build stronger customer relationships and advocacy.* Enhanced interest in the AGS division by developing tailored training plans in collaboration with R&D and Business Management.* Led marketing initiatives, monitored market and customer trends, and contributed to setting strategic product guidelines.* Ensured customer satisfaction by understanding needs and directly engaging with customers to promote Global Technical Training Department products and services.* Managed the image and brand positioning for the Applied Global Services (AGS) division.Coordinated public relations activities, including tradeshows and seminars, both domestically and internationally.* Produced sales events and support activities, such as international conferences.* Oversaw MarCom projects, managing graphic designers and vendors.Developed advertising and promotional materials for various media, including marketing brochures, training magazines, and website content.