Dana Stevens (She/Her) Email & Phone Number

London, Gb

London, England, United Kingdom

I'm a Career & Confidence Coach that specialises in helping people change careers. If you're feeling stuck and unsure what to do next, I can help you get clear on your next move. You'll learn how to design the next chapter of your working life in a way that works for you. We'll then explore what might be holding you back and you'll learn how to manage your mindset so that you can move forwards. You'll learn how how to make decisions in a way that feels good so that you can map out a plan and then start take confident action. Through 1-2-1 coaching and training programmes, I work with both individuals and organisations. I can help you to support and develop your employees and rising stars. I specialise in supporting female talent so that you can retain your best staff and increase the gender balance in senior roles.For over 18 years, I've lead teams in multiple organisations, from large and small advertising agencies to the BBC, so I have an invaluable insight into the challenges your teams will be facing. My coaching is proven to foster the confidence your talent needs to fulfil their potential.I am ICF Certified.

On an ad hoc basis, I provide social media advice and consultancy services to Wowbagger Productions which produces films and other creative projects often with a scientific focus. Work includes Surgeon X, a comic book with cross-platform storytelling, app and animation with esteemed artist John Watkiss and acclaimed editor Karen Berger (Launched in 2016). Funded by a Wellcome Trust Society Award. Previous projects have included Angels & Ghosts - a short, animated film (drama inspired by a true story) that was narrated by Academy Award nominee, Samantha Morton. It was created in collaboration with scientists at the Maudsley Hospital/ UCL and with the mental health charity Rethink.

London, England, United Kingdom

Following the integration of VCCP Kin into the main VCCP agency, I jointly lead the team of Brand, Content, Social and Retail Planners across VCCP.

Whether we’re creating brand, content or social strategies the key element is a relentless pursuit of relevance underpinned by data and genuine insight.Since taking on the role, I have grown and developed the team by expanding our remit, creating independent revenue streams and spearheaded the development of proprietary planning tools. I now manage a team of 11 people including creative strategists and research and data analysts. I provide strategic oversight over all agency accounts including Cadbury, O2, Dominos and Nationwide as well as global accounts such Canon, Shell, easyJet, and Clairol. I frequently lead the new business pitches and help to identify and build on new business opportunities.As part of the Kin Management team, I help to shape how the agency is run on a daily basis as well as being instrumental in formulating the commercial strategy. I developed the new agency positioning, creating our methodology and have helped to craft our new business credentials. In 2018, I founded a female collective to champion and support women in the agency. We have a monthly programme of events, training and inspiration sessions but crucially we listen to what the women in the agency want and need. I'm also a proud NABS ambassador as I believe wellbeing in the workplace is hugely important and not always given the attention it deserves.

London, United Kingdom

Providing Senior strategic leadership across a range of accounts including Avon, Nationwide, MORE TH>N, O2 Business and Dockers as well as providing advice across the wider VCCP partnership and leading the strategy on new business pitches. Working with the Head of Planning to improve internal planning processes, collaborate with creative, editorial and account teams to optimise ways of working, provide pastoral care to the wider content planning team (8 strategists) and support their training and development needs. I am also keen to strengthen relationships across the wider VCCP partnership by promoting knowledge and understanding of the role and value of content and social planning.

London

Strategic leadership across a broad range of accounts, varying from full integrated content and digital strategies to social media amplification and activation planning.We have successfully helped MORE TH>N insurance transition from a limited focus on social activations to a cross-business content strategy that delivers genuine business objectives, not only producing strong SEO results but proving a link between the value of branded content on performance marketing metrics.Through the strength of our creative we expanded the remit of our original digital brief for beauty brand AVON to became a TV advert with a fully integrated content and social campaign. Working with beauty bloggers the Make Up Your Own Mind campaign delivered a huge impact on brand metrics and sales, and has led to further campaign and brand planning. Clients include: easyJet, O2 Business, MORE TH>N, Avon, Dockers, Nationwide and various new business pitches

London, United Kingdom

Working with a team of Community Managers, we put communities at the centre of our integrated marketing approach. Responsibilities included producing creative multiplatform strategies, editorial planning, ensuring content was high quality and compliant with best practice guidelines, reporting and analysis, stakeholder management, building strong relationships with clients and knowledge sharing with agency colleagues. Clients included high profile consumer brands such as Cadbury, Activia, Actimel, Danio, Pedigree and Whiskas.

- Writer for BBC Three blog: generating ideas, creating content, commissioning contributors, working closely with channel and marketing teams.- Community Manager of BBC Three social media including Facebook page and Twitter: updating content, developing user acquisition & on-air promotion strategy, advising programme teams on social media.- Managing a team responsible for updating the BBC One, Three, TV, Drama, History and Parenting homepages: overseeing daily updates of image and text content, providing editorial direction, liaising closely with channel teams about channel multiplatform strategies, line managing a team of assistant producers.KEY ACHIEVEMENTS:* Launching and increasing engagement on the BBC Three Facebook page: under my management ‘likes’ increased from a handful to over 210, 000 fans in 19 months. This was grown organically through engaging editorial copy, producing exclusive content and regular interactions with the community. * Establishing the BBC Three blog: in just over a year the community grew to 20, 000 average weekly unique users. Young audiences were engaged in a range of content including serious factual issues, evidenced by hundreds of user comments. * Project managing the successful re-launch of the new BBC Three website: delivered within tight budget and timing restraints on a new hosting platform, while working with multiple stakeholders. The homepage unique users increased by 25% from launch. * Helping to increase the unique users by 41% in one year across the BBC Three portfolio: achieved by formulating an on-air promotion plan as well as increasing horizontal navigation across bbc.co.uk. * Developing collaborative working practices with BBC Three management, marketing and media planning teams which ensured that multiplatform content was scheduled, published and promoted in line with TV schedules.

I produced the daily live arts and music magazine show The Strand. As a music specialist I was responsible primarily for booking features, packages, interviews and sessions with musicians that were relevant and of interest to our audience. I created text and photo content for our web pages. Before The Strand launched in October 2008 I worked on a variety of specialist arts programmes in the department. For the most part I produced the music magazine show The Beat - producing live and pre-recorded shows, generating ideas, booking guests, recording on location, commissioning packages and features, writing scripts, editing on SADIE, creating and publishing podcasts.

First Class Ba, English Language And Literature, First

Activities and Societies: I helped to establish the King's College English Society which organised guest speakers, theatre trips and music.

Education record