Dana Swygard Email & Phone Number

Minnetonka, Mn, Us

Minnetonka, Mn, Us

Serve as a leadership team member for this global eCommerce agency. Charged with driving overall advertising strategy, new product launches and reaching sales goals for clients in the CPG, OTC and Hardlines industries across the US and Canada. Maintain daily, direct relationships with senior leadership at key clients. Develop data driven recommendations using sales, market and consumer data. Directly oversee $30M+ media budgets across eCommerce Omnichannels including Amazon, Instacart, Walmart, and Target.• Lead the strategy and execution for the largest advertising clients in the firm, based on deep understanding of brand building, the customer journey, competition and omnichannel advertising capabilities. • Manage the P&L, forecasting and business planning for clients and for internal business partners. Provide client guidance on marketing budgets needed to reach sales goals based off retail metrics.• Provide training, leadership and expertise across the agency on full funnel advertising strategies to help all team members develop custom approaches to increase sales and maximize client ROI.• 2022 Amazon Ads Performance Growth Award recipient for developing a strategy to engage customers across the shopper journey that resulted in a 61% increase of monthly new to brand shoppers and a 170% increase in Subscribe and Save Subscriptions.• Developed the marketing strategy that led a key client to grow 160% within the first year of partnership and on pace to grow an additional 54% in 2023 while the category on Amazon is estimated to grow 20%.• Spearheaded the expansion of digital advertising offerings beyond Amazon into Instacart, Target and Walmart. This included scoping the offerings, developing the agency's value proposition, creation of GTM materials, training internal teams and presenting the offering to all existing GO clients. These channels are the fastest growing area of the agency and represent over $12M in media spend.

Seattle, Wa, Us

Recruited by senior sales leadership to develop new processes and to launch a global sales outreach program through emails, webinars and events to scale sales efforts and grow revenue.• Segmented accounts by sales team, researched technology tools, developed communication strategies and presented to broader Amazon leadership teams. • Led Amazon Advertising's first ever advertiser conference, AdCon (now known as Amazon Unboxed) including developing the overarching themes for the event, creating content, recruiting speakers and presenting the CPG specific presentations.

Seattle, Wa, Us

Directly led a team of 8-10 Nutrition & Wellness and Beauty Account Executives to develop and execute sales strategies across Amazon Advertising’s search and display product offerings in excess of $50M annually. • Guided the team to leverage analytics to fully analyze performance and develop data-driven strategies to help grow advertisers on and off of Amazon based off sales goals and objectives.• Built future leaders by effectively recruiting, creating a team culture, mentoring and providing constructive feedback.• Led planning and forecasting efforts to ensure efficient allocation of resources and inform future hiring.• Consistently grew book of business >100% YoY and was recognized among the top teams in the organization for sales attainment and renewals.

Seattle, Wa, Us

Partnered and mentored 30+ Account Executives across Nutrition & Wellness and Beauty verticals to drive over $66M annually in programmatic mobile, desktop and video display through Amazon DSP as well as search revenue through Amazon Marketing Services (later renamed Sponsored Ads). • Developed and presented custom audience strategies across the customer journey to build brand awareness, increase consideration, drive conversion and retain customers through search, programmatic display and video. • Responsible for selling and training direct advertisers and agencies on Amazon’s Self-Service DSP. • Exceeded all quota targets and grew book of businesses >200% YoY each year in role.

Redmond, Washington, Us

Served as the sales point of contact across all of Microsoft’s mobile advertising offerings for the US and Canada, responsible for sales in excess of $50M annually. • Led client sales presentations, created sales proposals and developed and executed salesperson trainings. • Coordinated across engineering, marketing and sales leadership to provide the voice of the customer to improve product offerings, update marketing materials and inform sales objectives.

Redmond, Washington, Us

Launched and managed two online advertising products that combined Microsoft internal data with comScore, Nielsen and dunnhumby offline grocery data to develop custom purchase-based targets and measure the offline sales impact. • Built the product from the ground up and grew it to $13M+ within the first year serving as sales specialist, partnering with CPG advertisers and agencies. Created custom retention, branding and acquisition targets to reach ideal audiences and tailored the research outputs to derive actionable insights. • Developed and executed go to market plans for product launches and enhancements which include building and conducting field trainings, providing competitive positioning, communicating road maps, generating external public announcements, producing case studies and creating sales collateral.

Redmond, Washington, Us

Built and developed relationships with Travel, QSR, and Retail clients to build and exceed sales of approximately $3 Million annually. • Increased, grew and initialized display and search direct to consumer advertising revenue through sales presentations, proposals, networking, and client entertainment. • Brainstormed with clients, product teams and account team members to develop creative advertising campaigns to retain and help acquire new customers while meeting client KPIs.

Redmond, Washington, Us

Managed 15-20 Fortune 100 Financial Service, Travel, and Retail brand and direct response campaigns, resulting in approximately $15 Million annually. • Analyzed and forecasted data to proactively develop optimizations to improve creative and campaign performance. • Strategized and developed creative sales proposals defining Microsoft Advertising solutions to secure client revenue.

Atlanta, Ga, Us

Managed and optimized approximately 75-80 Automotive OEM, Dealer Association, E-Commerce and Non-Automotive online advertising campaigns resulting in $22 million annually. • Tracked, projected and analyzed campaign performance to present in monthly, quarterly and annual reports. Generated client proposals by providing creative recommendations and target sets, determined inventory availability, and developed presentations.