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Globally recognized sales and revenue operations leader with a history of driving double-digit growth and profitability. Applying extensive leadership skills, developed through training as a military officer, in leading operations functions in both midsized and Fortune 100 companies. Exceptional public speaker and writer; published by Forbes and the DemandGen Report; a frequent guest on podcasts; and an in-demand speaker for national industry events.AREAS OF EXPERTISE: Sales Strategy and Planning; Sales Compensation Design and Administration; Sales Performance Management Technologies; Data Science and Analytics; Territory and Quota Design and Management; Sales Process Optimization; Sales Enablement; Budgeting & Forecasting.
Varicent
View- Website:
- varicent.com
- Employees:
- 630
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Senior Vice President, Commercial TransformationVaricentReadfield, Me, Us -
Vice President, Cro And Revenue Performance Management Advisory Practice At AnaplanAnaplanReadfield, Me, Us -
Vice President, Sales Performance Management And Revenue Operations Advisory Practice At AnaplanAnaplan 2019 - PresentMiami, Florida, UsVICE PRESIDENT 2022-PresentChief strategist for sales performance management, product, and marketing.►Consult with Anaplan’s largest customers and prospects on sales strategies and how best to leverage Anaplan to accelerate their growth and improve their profitability.►Advise Anaplan’s largest channel partners.►Influence industry analysts like Gartner, Forrester, and others.►Oversaw the fastest growth of the Sales Performance Management (SPM) product in Anaplan’s history and supported closing of the largest deals of any of the products that they sell.►Successfully designed and executed a strategy to elevate Anaplan from "strong performer" to "leader" Forrester's SPM Wave!PRINCIPAL SALES PERFORMANCE MANAGEMENT (SPM) CONSULTANT AND SENIOR SPM SPECIALIST 2019-2021Led alignment of revenue engines connected to SPM and digital transformation.►Served as subject matter expert in leading global SPM and Incentive Compensation Management opportunities. -
Board AdvisorSyncari Feb 2021 - PresentNewark, California, Us► Advisor or CEO, CRO and CMO on product strategy and positioning -
Board AdvisorReadygo Dec 2024 - PresentProvide strategic guidance and industry expertise to help shape ReadyGo's vision of transforming President's Club and SKO experiences into catalysts for accelerating sales results -
Member Certified Sales Compensation Exam Item Writers CohortWorldatwork Jun 2022 - PresentScottsdale, Arizona, UsMember of the Certified Sales Compensation Professional (CSCP) committee that is comprised of a select pool of elite Sales Compensation Professionals who share their expertise, success, and insights. -
Senior Vice President Worldwide Revenue OperationsGenesys Apr 2021 - Sep 2021Menlo Park, Ca, UsDefined and enhanced revenue operations for global $1.5B company during a SaaS transformation.►Hired more than 38 people in less than six months to achieve successful SaaS integration.►Re-engineered sales enablement for lifecycle training and onboarding targets.►Rationalized a $30M annual sales technology spend and reprioritized investments from low to high productivity yield solutions.►Created a high performing culture driving more collaboration across go-to-customer functions.►Promoted from Vice President after 4 months. -
Vice President Worldwide Revenue OperationsGenesys Jan 2021 - Apr 2021Menlo Park, Ca, Us►Responsible for the strategic coordination of all market-facing, revenue-oriented systems, processes, and activities designed to increase the velocity, optimize throughput, and reduce friction (effort) required to solve for the customer and achieve revenue objectives. -
Research Practice Leader, Sales Operations StrategiesSiriusdecisions 2015 - 2019Wilton, Ct, UsPRACTICE LEADER, SALES OPERATIONS STRATEGIES 2016 to 2019Motivated and guided a team of senior sales, operations and revenue advisors and consultants.►Developed sales, marketing, and research agenda that grew sales 280% YoY.SENIOR RESEARCH ANALYST, SALES OPERATIONS STRATEGIES 2015 to 2016Advised sales and operations leaders to achieve enhanced performance and growth.►Grew sales operations research advisory practice by 176% YoY in the first year with the company.►Created innovative models to illustrate the organizational structure and sales compensation design.►Served as speaker for large global audiences at numerous industry events. -
Senior Director, Sales OperationsEmpirix 2014 - 2015Billerica, Ma, Us► Created a Salesforce.com ecosystem and launched the use of an efficient forecasting process.► Redesigned sales compensation plans and reduced annual sales strategy and planning cycles by 50%. ► Improved forecast accuracy by 60%. -
Senior Director Sales Operations, Enterprise And Carrier SalesTime Warner Cable 2013 - Feb 2014Stamford, Ct, UsNavisite was acquired by Time Warner Cable. Designed, implemented, and supervised all aspects of the forecasting, planning, and budgeting processes.► Created and implemented new incentive programs that cut costs $2.9M+ annually while achieving $156.4M in ARR.► Utilized innovative sales coaching and learning management system to keep processes running smoothly.► Incorporated a marketing automation platform, reducing the time needed to sign sales orders from days to minutes. -
Senior Director, Sales OperationsNavisite 2012 - 2013Andover, Ma, Ma, Us► As a driving strategic force, joined with Marketing, Product Management, Business Service, HR and IT to carry out operations cross-functionally; included establishing a sound Salesforce.com direction to be implemented companywide► Utilized Callidus Sales Coaching and Learning Management System to keep processes running smoothly► Engaged in market analyses for all Sales Executives and Sales Engineers ► Formulated and finalized a streamlined, all-inclusive incentive compensation plan► Reconfigured lead flow in Salesforce.com; also incorporated use of the Marketo marketing automation platform► Finalized KPIs, reducing the amount of time needed to sign sales orders from days to minutes thus increasing productivity -
Director, Sales OperationsAvaya 2007 - 2012Morristown, New Jersey, UsDIRECTOR, SALES OPERATIONS 2007 to 2012Administered a $250M expense budget while globally supporting the $1B financial services sector.► Grew sales by 20% while improving sales productivity by 30%, reversing a three-year decline in quarterly sales results. SENIOR MANAGER, SALES OPERATIONS 2001 to 2006Developed and refined operating plans while also overseeing P&L across the New England region and New York.► Established operating policies and constructed methods to secure up to $500M in revenue growth.AREA SERVICES VICE PRESIDENT 2000 to 2001Conceptualized and implemented $500M+ worth of telecommunications equipment while mentoring 300+ team members.► Saved $12.3M while negotiating with national union leaders. Surpassed margin goals on $15M annual budget. -
Director, Worldwide Sales OperationsAkamai Technologies 2006 - 2007Cambridge, Ma, Us► Promoted to lead global sales operations ► Managed the North American and global sales organizations, attaining impressive double-digit revenue growth► Advised senior sales leaders and other executives on how to achieve efficacy using go-to-market strategies► Encouraged swift development of market segmentation plans and sales organization structures -
Director, Worldwide Sales OperationsAvaya 2001 - 2006Morristown, New Jersey, UsManaged the North American and Global Sales Organizations, attaining double-digit revenue growth.► Strengthened revenue forecast accuracy to 97%, saving millions in commission expenses and linked total targeted compensation amounts to market-based quotas per individual.► Advised senior sales leaders on how to achieve efficacy using go-to-market strategies. -
Area Services Vice PresidentAvaya 2000 - 2001Morristown, New Jersey, Us► Conceptualized and brought to life implementation projects, maintaining $400M+ worth of telecommunications equipment► Set and adhered to a strategic direction, coaching and mentoring a 300+ team members► Steadily surpassed margin goals and administered a $15M annual budget► Improved productivity and efficiency, developing local resource operations centers to manage project and technician costs -
Operations ManagerLucent Technologies 1997 - 2000Was an Operations Manager (1998 to 2000) and an Internal SAP Project Systems Consultant (1997 to 1998) -
Account ManagerTravelers 1995 - 1997New York, Ny, Us -
Special Finance And Accounting Officer, Hq U.S. Army Intelligence And Security CommandUs Army 1994 - 1995Arlington, Virginia, Us -
Chief Military Pay, Examination And Disbursing, U.S. Army: Supreme Headquarters Allied Powers EuropeUs Army 1990 - 1994Arlington, Virginia, Us
Dana Therrien Skills
Dana Therrien Education Details
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Boston UniversityGeneral -
Thomas CollegeBachelor Of Science - Bs
Frequently Asked Questions about Dana Therrien
What company does Dana Therrien work for?
Dana Therrien works for Varicent
What is Dana Therrien's role at the current company?
Dana Therrien's current role is Senior Vice President, Commercial Transformation.
What is Dana Therrien's email address?
Dana Therrien's email address is da****@****ail.com
What is Dana Therrien's direct phone number?
Dana Therrien's direct phone number is +120768*****
What schools did Dana Therrien attend?
Dana Therrien attended Boston University, Thomas College.
What are some of Dana Therrien's interests?
Dana Therrien has interest in Home Improvement, Home Decoration, Electronics.
What skills is Dana Therrien known for?
Dana Therrien has skills like Salesforce.com, Sales Operations, Crm, Cross Functional Team Leadership, Management, Professional Services, Sales Process, Sales Management, Sales, Go To Market Strategy, Product Management, Strategic Planning.
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