Dana is the founder & former president of Barefoot Scientist (acquired by Japonesque in June 2022). Barefoot Scientist is a line of premium, scientifically advanced foot care products developed through years of R&D. Available at www.barefootscientist.com, Ulta Beauty, Rite Aid, Costco, Walmart, Anthropologie & other retailers.Before launching Barefoot Scientist, Dana invented the company’s award-winning product, PreHeels+ blister prevention spray. It was conceptualized after she suffered from blisters while working long hours on red carpets in Hollywood as part of the founding team of Clevver Media (now owned by Hearst Magazine). Several years of research and hundreds of formulations later, PreHeels+ became a viral sensation and led to the development of a full collection of premium foot care products.Previously, Dana played an integral role in the development of the most viewed entertainment news network on YouTube, and more broadly, in helping to pioneer strategies that have helped shape the digital entertainment and branded content spaces. At Clevver Media (founded 2006, acquired by Alloy Digital 2012, merged with Break Media 2013 to form Defy Media and most recently sold to Hearst in 2019), she was responsible for content strategy and production, managing a team of 25 hosts, writers, content managers and editors. Dana also led creative development of branded content and ad campaigns for outside brands & studios such as Macy's, COVERGIRL, ACUVUE, adidas, Gillette Venus, Secret, Sally Hansen, Candie's, Sony & Universal among others. To date, she has written, produced and/or hosted more than 7,500 segments representing over 3 billion cumulative video views. Additionally, Dana has hosted segments for NBC, HLN/CNN, CBS, E!, People Magazine as well as hosted livestreams for Disney at their El Capitan movie premieres, live hosted the LG National Texting Championship and guest corresponded for the Today Show in Australia. A few career highlights include interviewing Oprah about finding balance, chatting with Steven Spielberg about his first Disney project, sharing wellness tips with Demi Lovato & ice skating in Rockefeller Center with Shay Mitchell. In winter 2016, she enjoyed producing & hosting segments in 360-degree VR for the Nobel Peace Prize Concert app in Oslo, Norway via Digital Domain.