Dana W. Woods

Dana W. Woods Email and Phone Number

Strategic Marketing Leader | Health Care, Start-Ups, Nonprofit Expertise | Omni-channel PESO Model Expert @ Desert Botanical Garden
phoenix, arizona, united states
Dana W. Woods's Location
Greater Phoenix Area, United States
Dana W. Woods's Contact Details

Dana W. Woods personal email

About Dana W. Woods

Innovative, achievement-driven marketing and communications executive with outstanding qualifications leading all aspects of strategic integrated marketing communications in complex for-profit and nonprofit organizations including legacy brands and start-ups. Skillful developer of strategic go-to-market solutions that leverage omni-channel strategies, deliver results, and surpass expectations. Zealot and master at PESO strategic model (paid-earned-shared-owned) to assure alignment across B2B or B2C buyer or customer journey. Holistic thinker with strong business and marketing acumen, and resilient ability to thrive in fast-paced, dynamic environments.Core Qualifications & Strengths:  Integrated Marketing Communications Brand Positioning, Architecture & Management Segmentation & Data Insights Application Content Marketing Strategy Development & Deployment B2C & B2B Marketing Communications Brand, Product & Cause Advertising Channel Partner Communications PESO - Paid, Earned, Shared, Owned Media Integration Internal Communications including Culture Change Customer Loyalty & Retention Strategies Board & Influencer Communications Media Relations & Crisis Communications Digital, Social & New Media Strategies Sponsorship & Event Management Corporate Social Responsibility (CSR) Strategy  Corporate Philanthropy & Foundation Management Digital Property Alignment (Websites, Landing Pages, Blogs) In-House Agency/Marketing Function Structure & Optimization Agency & External Partner Management Budget & Resource Allocation Management Company Spokesperson Specialized Qualifications: Significant experience and expertise in health insurance including individual, Medicaid and Medicare markets; small and fully-insured groups; national and self-funded accounts; provider network structures including ACOs; pharmacy benefit managers; and channel partners. Strong command of state and federal regulatory environment including Affordable Care Act (ACA), public (FFM and SBEs) and private Marketplaces, Star, CAHPS, HEDIS, HOS, NCQA, and HIPAA.

Dana W. Woods's Current Company Details
Desert Botanical Garden

Desert Botanical Garden

View
Strategic Marketing Leader | Health Care, Start-Ups, Nonprofit Expertise | Omni-channel PESO Model Expert
phoenix, arizona, united states
Website:
dbg.org
Employees:
157
Dana W. Woods Work Experience Details
  • Desert Botanical Garden
    Docent
    Desert Botanical Garden Feb 2023 - Present
    Phoenix, Arizona, United States
    View
  • Osher Lifelong Learning Institute At Arizona State University (Olli At Asu)
    Leadership Council
    Osher Lifelong Learning Institute At Arizona State University (Olli At Asu) Sep 2022 - Present
    Phoenix, Arizona, United States
    View
  • Independent Marketing Strategy Consultant
    Marketing Consultant: Healthcare Organizations | Nonprofits | Start-Ups
    Independent Marketing Strategy Consultant Feb 2020 - Present
    Exploring consulting opportunities with health care organizations, nonprofits, and health innovation and consumer engagement start-ups.
  • University Of Minnesota
    Umac Fellow 2019-2020
    University Of Minnesota Sep 2019 - Present
    Currently enrolled in University of Minnesota Advanced Careers (UMAC) Initiative, an innovative pathway for experienced corporate professionals; exploring encore, second-act career opportunities in nonprofits, philanthropy, board leadership, and population health engagement innovation.
    View
  • Medica
    Director, Marketing Strategy & Communications | Consumer Markets
    Medica May 2017 - Jan 2020
    Greater Minneapolis-St. Paul Area
    Lead Consumer Markets team responsible for development and implementation of marketing strategy, acquisition, member engagement and retention, and performance measurement for Medica Health Plans, a regional health plan operating in nine Midwestern states. Scope of responsibilities includes product launches, management of open enrollment campaigns and year-round customer acquisition, and development and execution of omni-channel communications strategies that support the lifecycle of member interactions and engagement with health plan. Responsible for three market segments: Individual & Family (on- and off-Marketplace) in 8 states, Medicare in 6 states, and Medicaid in Minnesota. Led go-to-market strategy for conversion of 60,000 Medicare members transitioning to expanded product portfolio including introduction of Medicare Advantage and Medicare Supplement offerings. Led market introductions for IFP and Medicare plan offerings to support Medica's geographic expansion. Led development of enterprise branding strategy across Consumer Market segments including development and execution of traditional and digital marketing strategies. Established marketing analytics and performance measurement capabilities including comprehensive prospect and customer segmentation frameworks. Established key partnerships with agencies specializing in branding, direct response marketing, and performance analytics to support complexities of market segment strategies. Currently lead integrated team of MarComm strategists, content marketing and omni-channel specialists, and marketing analytics/performance marketing professionals.
    View
  • Medica
    Director, Medicare Marketing Strategy & Analytics
    Medica Jan 2016 - May 2017
    Greater Minneapolis-St. Paul Area
    Responsible for developing and implementing performance marketing strategy for the Medicare market segment encompassing member segmentation, acquisition, on boarding, education and engagement.
    View
  • Cooportunity Health
    Vice President, Corporate Communications & Stakeholder Engagement
    Cooportunity Health Mar 2012 - Jan 2015
    West Des Moines, Ia
    Served on senior leadership team of this start-up nonprofit health insurance CO-OP (consumer operated and oriented plan) and led go-to-market strategy including establishment of brand framework, micro-segmentation priorities, paid/earned/owned media development and integration, public and private websites management, media relations and community outreach, channel and affinity partner education, social media, member onboarding and education, and governance and board communications. Led in-house team of four and integrated partnership with external agencies; managed budget of $1.2 million.• Led development of three-stage marketplace introduction strategy designed to raise brand awareness, build credibility, educate key constituents, and incite action. Strategy played critical role in company’s first year performance growth from zero to 113,000 enrolled members and annualized revenues of $400 million, outpacing business plan goals tenfold. • Established infrastructure for all aspects of corporate and marketing communications function in 18 months using strategic blend of in-house expertise and external agency and production partners. • Developed and launched integrated marketing communications campaign that won two international IABC Gold Quill awards for branding excellence and strategic use of media relations.
  • Dwmarketing, Llc.
    Principal And Creative Director
    Dwmarketing, Llc. Apr 2009 - Sep 2010
    West Des Moines, Ia
    Owner of marketing and communications consulting practice providing strategic plan development, brand positioning and message development, cross-disciplinary communications alignment, and oversight of production execution. • Led development of national account branding and repositioning initiative for Blue Cross Blue Shield of South Carolina. Developed B2B positioning platform, execution of sales and marketing content and tools, new business and finalist presentations, internal sales and account management team training, and company-hosted events for channel partners and large employer/national account decision-makers. Partnered with in-house corporate communications team to ensure ongoing alignment and sustainability of IMC program components. • Served as interim sales and marketing communications leader for Blue Cross Blue Shield Northern Plains Alliance, a consortium of seven Midwest Blue Plans. Led the development and implementation of direct-to-consumer Medicare market retention campaign designed to migrate 100,000 members to new products during open enrollment period; achieved 90 percent conversion in support of financial and business targets.• Served as marketing and communications leader of DeskActive/LiveRx, a new media technology start-up focused on development of digital and mobile applications that fostered consumer engagement in ergonomics, health literacy, self-management, and wellness. Teamed with Melbourne, Australian-based animation and digital technology team to develop and enhance product portfolio. Developed B2B value propositions, pitches and client-based functional prototypes resulting in $2 million in investment revenue. Led product development, user interface, and content structure of medication adherence mobile app (iOS and Android) for national pharmacy benefits manager serving Medicare clients, health plans and employer groups.
  • Wellmark Blue Cross And Blue Shield
    Vice President, Corporate & Marketing Communications
    Wellmark Blue Cross And Blue Shield May 1997 - Jan 2009
    Des Moines, Iowa
    Chief corporate and marketing communications officer for this $4 billion Blue Cross Blue Shield Plan serving 2 million members in Iowa and South Dakota. Worked with key leadership and subject matter experts across the organization to develop, implement and sustain comprehensive communications programs in support of dynamic strategic priorities and business plan objectives. Developed strategic ecosystem for the brand including positioning and messaging platform, product and program naming hierarchy, visual identity system, and integrated alignment of all online and offline mediums. Established audience-oriented segmentation strategy for all internal and external constituencies, and aligned paid/earned/owned media executions to achieve performance metrics. Responsible for brand and product advertising, B2B and B2C segment communications, provider network communications, member education and outreach, design and production, digital and web asset management, internal communications and volunteerism, corporate philanthropy and sponsorships, media relations and reputation management, and channel partner programs. Managed annual budget of $7 million including primary agency relationship and niche production partners.Also served as Executive Director, The Wellmark Foundation (Nov. 2007-Jan. 2009). Led overhaul of strategic plan and funding priorities framework for this $22 million foundation providing $1.5 million in annual, philanthropic grants focused on community-based health improvement initiatives in Iowa and South Dakota.
    View
  • The Des Moines Register
    Marketing Communications Manager
    The Des Moines Register Jul 1990 - Dec 1996
    Des Moines, Iowa Area
    Worked cross-functionally with key leadership in newsroom, circulation and advertising divisions to develop and execute broad range of integrated marketing communications campaigns and programs designed to drive subscriptions, single copy sales and advertising revenue. Established enterprise-wide brand platform and provided direction for 5-person design and content team, and external agency partners, to implement advertising campaigns, product and columnist promotions, direct marketing and point-of-purchase promotions, marketing collateral, newsletters, sponsorships and events. • Selected by the publisher to lead cross-functional teams responsible for special enterprise-wide priorities including redesign of daily newspaper, content overhaul and re-launch of weekly entertainment section and daily lifestyle section, and establishment of first website/online services framework and business plan.
    View
  • Southwest Missouri State University (Now Missouri State University)
    University Relations/Director Of Publications
    Southwest Missouri State University (Now Missouri State University) Nov 1985 - Sep 1989
    Springfield, Missouri Area
    Responsible for planning, development and execution of all university publications and marketing programs. Established university-wide branding hierarchy and visual system. Teamed with president and other leaders to develop $5 million capital campaign. Led 7-person team and managed external freelancers.
  • Kirke Van Orsdel, Inc. (Now Marsh/Mercer)
    Creative Services Supervisor
    Kirke Van Orsdel, Inc. (Now Marsh/Mercer) Feb 1985 - Jul 1985
    Des Moines, Iowa Area
    Led development and execution of national direct response marketing campaigns and affinity programs for this multi-line broker of insurance solutions. Led 6-person team and managed direct marketing vendors.
  • Farmland Insurance (Now Nationwide Agribusiness)
    Advertising/Communications Specialist
    Farmland Insurance (Now Nationwide Agribusiness) Jul 1983 - Feb 1985
    Des Moines, Iowa Area
    Wrote, designed and produced broad range of advertising, sales and marketing communications materials.

Dana W. Woods Skills

Marketing Communications Integrated Marketing Leadership Marketing Strategy Public Relations Corporate Communications Strategic Communications Management B2b Advertising Strategic Planning Direct Marketing Brand Architecture Start Ups Publications Copywriting Editing Go To Market Strategy Writing Brand Strategy

Dana W. Woods Education Details

Frequently Asked Questions about Dana W. Woods

What company does Dana W. Woods work for?

Dana W. Woods works for Desert Botanical Garden

What is Dana W. Woods's role at the current company?

Dana W. Woods's current role is Strategic Marketing Leader | Health Care, Start-Ups, Nonprofit Expertise | Omni-channel PESO Model Expert.

What is Dana W. Woods's email address?

Dana W. Woods's email address is mc****@****ail.com

What is Dana W. Woods's direct phone number?

Dana W. Woods's direct phone number is +151542*****

What schools did Dana W. Woods attend?

Dana W. Woods attended University Of Minnesota, Greenlee School Of Journalism And Communication – Iowa State University, Simpson College.

What are some of Dana W. Woods's interests?

Dana W. Woods has interest in Education, Arts And Culture, Economic Empowerment, Health.

What skills is Dana W. Woods known for?

Dana W. Woods has skills like Marketing Communications, Integrated Marketing, Leadership, Marketing, Strategy, Public Relations, Corporate Communications, Strategic Communications, Management, B2b, Advertising, Strategic Planning.

Who are Dana W. Woods's colleagues?

Dana W. Woods's colleagues are Alexander Paul, James Pergo, Joseph Mcauliffe, Cherie Campbell, Bonnie Pace, Jessica Tew, Mike And Kathy Shores.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.