Diana Anaya work email
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Diana Anaya personal email
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MBA with solid experience in areas of business intelligence, digital transformation, and finance. Led data driven projects enriched with AI and digital transformation projects mainly for banking and fintechs: Marketing attribution model, segmentation, marketing automation, digital wallet, currency convert app, among others. Reporting to C-Level, led teams of >10 people. Corporate innovation experience and mindset with a focus on business agility.
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Chief Of StaffEmpathyPeru -
It Portfolio ManagerMibanco Jul 2023 - Jan 2024Perú• Responsible for the Project Management Office, overseeing a portfolio of 90 projects in Cybersecurity, Risks, Vulnerabilities, Core Banking, and Data. These projects have an investment and expense budget of $45 million, managed by 25 project managers.• Led cost optimization initiatives and improved team productivity through better planning, consequently achieving clearer project scope execution. This resulted in 20% savings for the project management team and shorter lead times. -
Attribution Manager @ GlobalRappi Jul 2022 - Jan 2023Remote• Responsible of developing the Global Marketing Attribution Model to measure marketing campaigns performance, reduce client’s acquisition costs and acquire more profitable segments. The role included coordination with product and technology teams, and vendors.• Led initiatives of cost optimization for the portfolio of Cloud Marketing Tools and achieved annual 25% savings (500k -
Head Of Bi & AnalyticsRappibank Perú May 2022 - Jun 2022Remote -
Bi & Analytics ManagerRappibank Perú May 2021 - May 2022RemoteDirect report to CEO and member of the Executive Committee. Lead a 5-member squad to deliver: commercial/risk analysis for Growth and Risk, and operational tools to digital service agents.Spearhead a Segmentation and Marketing Automation project with NTT Data Consulting Services.Create a Data & Analytics strategy, partnering with the business to define priorities and development of approaches. -
Agile PmoEveris May 2018 - Mar 2021Distrito De San Isidro, Departamento De Lima, PeruReported to the Director of Banking, responsible for financial project management, commercial proposals, and team member in strategic projects where I worked as: o Agile Facilitator: Tunki Digital Wallet (4 squads)o Scrum Master: App for currency exchange, Digital core banking solutionso Agile PMO: Agile Center of Excellence -
Sr Consultant - Digital BusinessVass Latam Jan 2016 - Feb 2017Reported to the Director of Digital Transformation (based in Madrid), led the execution of digital business consulting projects:- CRM for Prima AFP: Considering the activities of people in the areas of service, sales and marketing, the project delivered a diagnosis of CRM maturity level, blueprint of digital projects to solve the main pains, business case for the investment, cloud providers analysis: Salesforce, Oracle, Microsoft Dynamics and SAP.- Ecommerce for Pacífico Seguros:… Show more Reported to the Director of Digital Transformation (based in Madrid), led the execution of digital business consulting projects:- CRM for Prima AFP: Considering the activities of people in the areas of service, sales and marketing, the project delivered a diagnosis of CRM maturity level, blueprint of digital projects to solve the main pains, business case for the investment, cloud providers analysis: Salesforce, Oracle, Microsoft Dynamics and SAP.- Ecommerce for Pacífico Seguros: Ecommerce conceptualization for pricing estimation and issuing insurance policies online through brokers.- UX APP Analysis for Telefónica: Diagnosis of opportunities of improvement for an app created to support direct sales in major markets. Show less -
Business Planning Manager - Digital Marketing & EcommerceNeo Consulting Feb 2015 - Dec 2015Lima, Perú- Contributed to improved profits by three times managing operational and financial strategies related to: pricing, collections, contracts y and development plans.- Managed financial cash flows and supervised Financial Statements.- Commercial development for current clients: Sodimac, Saga Falabella and Plaza Vea.- Supervised strategic proyects suchs as: Ecommerce for Sodimac, Blog Saga Falabella and Digital Advertising for Plaza Vea. -
Business Planning And Analysis ManagerCitibank Jul 2011 - Mar 2013Lima- Controlled efficiently a budget of $107 MM at Citibank.- Improved credit cards and loans profitability in $ 1 MM by modifying the variable costing methodology which included process reviewing, cost actualization and differing costs per products life cycle. Due to this achievement, my team received a quality recognition award for its financial contribution.- Improved financial segments analysis for Corporate and Consumer Banking by modifying the cost allocation methodology… Show more - Controlled efficiently a budget of $107 MM at Citibank.- Improved credit cards and loans profitability in $ 1 MM by modifying the variable costing methodology which included process reviewing, cost actualization and differing costs per products life cycle. Due to this achievement, my team received a quality recognition award for its financial contribution.- Improved financial segments analysis for Corporate and Consumer Banking by modifying the cost allocation methodology. Reclassified $ 2 MM incorrectly assigned.- Developed projects to achieve efficiency such as: Control of medical licenses for sales force, assign owners to critical lines of transactional expenses among others. - Forecasted expenses for Corporate and Personal Banking. Improved this process excelling communications among areas such as: Product Management, Operations, Technology and HR. Show less -
Strategic Planning ConsultantBanco De Crédito May 2009 - Jul 2011- Implemented CREDICORP strategic planning process. Interview top managers to understand their major goals. Forecasted CREDICORP financial statements. Improved the communication system between business areas and staff.- Designed key performance indicators to measure BCP's performance. Aligned top managers' incentives to achieve BCP's goals. Provided feedback to top managers about their performance according to forecasted budgets and market evolution.- Monitored BCP's key performance… Show more - Implemented CREDICORP strategic planning process. Interview top managers to understand their major goals. Forecasted CREDICORP financial statements. Improved the communication system between business areas and staff.- Designed key performance indicators to measure BCP's performance. Aligned top managers' incentives to achieve BCP's goals. Provided feedback to top managers about their performance according to forecasted budgets and market evolution.- Monitored BCP's key performance indicators according to budget and compared them with the ones of the main industry players. Show less -
Compensation AnalystBanco De Crédito Jan 2006 - Oct 2007- Designed sales force variable payment systems in coordination with Marketing and Sales achieving forecasted salary expenses savings of 10% in a period of economic growth while exceeding sales forecasts. -
Selection And Development AnalystBanco De Crédito Jan 2005 - Dec 2005- Analyzed, improved, and implemented business executive and staff recruiting processes reducing search time for suitable candidates by 40%. -
Project And Process AnalystBanco De Crédito Feb 2004 - Dec 2004
Diana Anaya Skills
Diana Anaya Education Details
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Executive Management Program In Data, Analytics & Ai -
Business Administration
Frequently Asked Questions about Diana Anaya
What company does Diana Anaya work for?
Diana Anaya works for Empathy
What is Diana Anaya's role at the current company?
Diana Anaya's current role is Chief of Staff.
What is Diana Anaya's email address?
Diana Anaya's email address is di****@****tam.com
What schools did Diana Anaya attend?
Diana Anaya attended Ie Business School, Ie Business School, Universidad Del Pacífico (Pe).
What skills is Diana Anaya known for?
Diana Anaya has skills like Strategic Planning, Financial Analysis, Analysis, Business Planning, Management, Forecasting, Business Strategy, Banking, Strategy, Finance, Financial Modeling, Sales.
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Diana Anaya
Lima Metropolitan Area -
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