Diana Anaya Email & Phone Number

Peru

Perú

• Responsible for the Project Management Office, overseeing a portfolio of 90 projects in Cybersecurity, Risks, Vulnerabilities, Core Banking, and Data. These projects have an investment and expense budget of $45.
• Led cost optimization initiatives and improved team productivity through better planning, consequently achieving clearer project scope execution. This resulted in 20% savings for the project management team and shorter.

Remote

• Responsible of developing the Global Marketing Attribution Model to measure marketing campaigns performance, reduce client’s acquisition costs and acquire more profitable segments. The role included coordination with.
• Led initiatives of cost optimization for the portfolio of Cloud Marketing Tools and achieved annual 25% savings (500k

Remote

Remote

Direct report to CEO and member of the Executive Committee. Lead a 5-member squad to deliver: commercial/risk analysis for Growth and Risk, and operational tools to digital service agents.Spearhead a Segmentation and Marketing Automation project with NTT Data Consulting Services.Create a Data & Analytics strategy, partnering with the business to define.

Distrito De San Isidro, Departamento De Lima, Peru

Reported to the Director of Banking, responsible for financial project management, commercial proposals, and team member in strategic projects where I worked as: o Agile Facilitator: Tunki Digital Wallet (4 squads)o Scrum Master: App for currency exchange, Digital core banking solutionso Agile PMO: Agile Center of Excellence

Reported to the Director of Digital Transformation (based in Madrid), led the execution of digital business consulting projects:- CRM for Prima AFP: Considering the activities of people in the areas of service, sales and marketing, the project delivered a diagnosis of CRM maturity level, blueprint of digital projects to solve the main pains, business case.

Lima, Perú

- Contributed to improved profits by three times managing operational and financial strategies related to: pricing, collections, contracts y and development plans.- Managed financial cash flows and supervised Financial Statements.- Commercial development for current clients: Sodimac, Saga Falabella and Plaza Vea.- Supervised strategic proyects suchs as.

Lima

- Controlled efficiently a budget of $107 MM at Citibank.- Improved credit cards and loans profitability in $ 1 MM by modifying the variable costing methodology which included process reviewing, cost actualization and differing costs per products life cycle. Due to this achievement, my team received a quality recognition award for its financial.

- Implemented CREDICORP strategic planning process. Interview top managers to understand their major goals. Forecasted CREDICORP financial statements. Improved the communication system between business areas and staff.- Designed key performance indicators to measure BCP's performance. Aligned top managers' incentives to achieve BCP's goals. Provided.

- Designed sales force variable payment systems in coordination with Marketing and Sales achieving forecasted salary expenses savings of 10% in a period of economic growth while exceeding sales forecasts.

- Analyzed, improved, and implemented business executive and staff recruiting processes reducing search time for suitable candidates by 40%.

Executive Management Program In Data, Analytics & Ai

International Mba At Ie Business School, Mba

Bachellor, Business Administration