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Leading Health & Wellness Executive and President of Organic Olivia.Over 20 years of experience building innovative wellness companies on a mission spanning health tech startups, e-commerce and wellness ventures. I have become a company’s "secret weapon”, bringing a unique blend of strategic vision and hands-on execution to the table.My passion is understanding the “why” behind the wellness consumer behavior, connecting it to what key industry players are doing to solve their problems and predicting how our industry will adapt. Execution-first has always been my formula for growth and how I’ve helped promising entrepreneurs and companies grow to find their place and purpose in the health & wellness sphere- the best industry in the world.Trilingual, a USA & EU citizen, a strength training advocate & tennis fanatic, raised globally and based in New York.Making the impossible, possible.Channeling emotion into motion.Pronounced Da-Na.
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FounderIn The Arena Management GroupNew York, Ny, Us
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PresidentOrganic Olivia Jan 2024 - PresentNew York, Us -
Head Of Operations, Product Development, Customer ExperienceOrganic Olivia Sep 2015 - Jan 2024New York, UsHelped build Organic Olivia from the ground up into a multi-million dollar brand, spanning 30+ SKUs all manufactured in the USA and 3rd party tested, the brainchild of the incomparable Olivia Amitrano.
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Vice President Business Development & Strategic PartnershipsLumen Jul 2019 - Feb 2024Tel Aviv, Israel, IlDesigning innovative ways to grow and retain our customer base, and building the systems and brokering the partnerships to bring these innovations to life.- Design, pilot and implement B2B growth strategy- Work closely with the CEO and CGO and support new business development initiatives - Develop partnerships with leading experts and brands in the wellness space- Collaborate closely with key internal peers across teams -
Director Of Business Development, Director Of The User ResearchLumen Sep 2017 - Jun 2019Tel Aviv, Israel, IlBrought Lumen to the USA.Managed NYC beta testing program and recruitment, lead user research and pilot programs in insurance and food, conducted hundreds of user interviews, worked with the product team on product development and product market fit, and led pre-launch business development.
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MemberChief Oct 2021 - Jan 2024New York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down. -
Founder & CooNorthstar Management Consulting Sep 2007 - Jan 2024A swisse army knife COO. Helping wellness entrepreneurs bring their vision to life. Business Development, Operations, Member Experience, Customer Service, Supply Chain, Product Development, Vendor Relations, Website Management, Executive Leadership -
Strength CoachFit Life Strength Coaching Mar 2003 - Sep 2016Empowering business executives to create the fit life they deserve, physically and mentally. Combining Strength Training & Performance Coaching, coached leading executives in reaching their fitness goals and simultaneously driving them into discovering what they truly want in various areas of life.A prominent Strength Coach, Dana was formerly on Mark Rippetoe's Starting Strength Seminar Staff, was a competitive powerlifter, former CrossFit Coach, and lead Strength Seminars in NYC and internationally. -
Co-Founder & CeoFitid Jun 2010 - Mar 2014fitID is a free mobile app that makes fitness achievable for everyone. A supportive fitness community with relevant and socially-validated fitness information, because Being Fit Is Our Birthright. -
Us Open Tennis Players Services (Fitness Center)(Usta) United States Tennis Association Aug 2011 - Sep 2013Purchase, New York, UsWorked at the US Open Tennis championships for 3 years in the Fitness Center. Players or coaches needed something in the Gym at Ashe? I was their go-to.For me? I got paid to be in my tennis heaven for a few weeks every year, in service to players and coaches, and watch the behind-the-scenes player-coach relationships. -
Personal Training Manager & Creator Of The Personal Training Management CurriculumEquinox Jan 2003 - Aug 2007New York, New York, UsManaged Personal Trainers in the three flagship Locations: Greenwich Avenue, 63rd Street and Columbus Circle.Hit Revenue Goals for 31 consecutive months @ over $3m annually.Educated and Managed over 150 Personal Trainers.Created and facilitated the company's first "Personal Training Management Training Curriculum" that educated all Managers on the business of Personal Training, revenue generation, customer service, leadership and management skills needed to oversee a successful personal training team.
Dana Varrone Skills
Dana Varrone Education Details
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New York UniversityMovement Science & Philosophy Of The Human Body
Frequently Asked Questions about Dana Varrone
What company does Dana Varrone work for?
Dana Varrone works for In The Arena Management Group
What is Dana Varrone's role at the current company?
Dana Varrone's current role is Founder.
What is Dana Varrone's email address?
Dana Varrone's email address is da****@****umen.me
What is Dana Varrone's direct phone number?
Dana Varrone's direct phone number is +191769*****
What schools did Dana Varrone attend?
Dana Varrone attended New York University.
What are some of Dana Varrone's interests?
Dana Varrone has interest in International Travel, Leadership Training, Languages, New Cuisines, Powerlifting, Organizational Management, Tennis, Personal Growth, Crossfit, Wine.
What skills is Dana Varrone known for?
Dana Varrone has skills like Sports, Strength Training, Coaching, Nutrition, Training, Wellness, Personal Development, Functional Training, Weight Training, Fitness Training, Sports Nutrition, Exercise Physiology.
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