Responsible for building solutions that integrate Oracle CX Marketing Cloud applications for sales enablement purposes. Additional work included building an internal sales information platform combining Oracle technologies and Obsidian to create a system that was user-friendly and provided continuity of knowledge. Also built a Python library to generate dummy user data on a large-scale that would conform to the needs of the system and provide information that was as organic (realistic) as possible (statistically distributed errors such as typos) so that error-trapping could be demonstrated.

Responsibilities include development work (full stack), pre-sales development of solutions and scoping of work, and creation of internal processes to streamline the development and QA workflows.

Project managed interactive marketing efforts with multi-year timelines for clients in the higher-education vertical.

Working with clients in the interactive marketing space to advance their projects and drive their marketing efforts forward. Clients have included ICF Olson, US Bank, and CRC Marketing.

Worked with a team of designers, front-end developers, and back-end developers split between Minneapolis and Tel Aviv, to build out the new version of the Stratasys website. Was relied upon as a subject matter expert in a variety of areas, including SEO, UI/UX, analytics, A/B testing, and content strategy. In addition to the macro-scale project, I also worked with the team on day-to-day site maintenance and operations. Spearheaded SEO efforts, contributed to a large-scale content audit, and worked to streamline the Analytics gathering process globally, to include working with the various regions and solving issues related to deploying Google Analytics in mainland China. Provided guidance on best practices for a variety of marketing channels to EMEA, LATAM, and APAC regions.

In my role as a senior interactive producer, I was the conduit between the client services group and the development team -- working to turn the client's vision into technical requirements for the developers, and working with the developers to ensure that the client services team could communicate requirements, issues, and caveats to the client. Additionally responsible for site edits, design feedback, and content management.In my digital strategist role, I was responsible for working with both the sales and client services group to identify marketing opportunities and develop strategies appropriate to the client's plans and needs, employing multiple tactics including content/SEO, SEM, social, email, and identifying other outlying technologies to drive results.

Built a social network for the maker/DIY niche, utilizing a Blockchain-based reputation economy to help individuals and groups find compatible team members based on the abilities, knowledge, and equipment they can bring to a project. Executed exit strategy in 2015 after failing to secure first-round VC funding.

Built custom bicycle frames for clients worldwide. In addition to fabrication work, also performed routine business functions, and created and executed integrated marketing strategy, to include design, copywriting, photography, search engine optimization (SEO), pay-per-click advertising, and email marketing.

Manage a variety of client accounts in both a project management and client services management capacity, primarily in the home contractor vertical, with a variety of products using Three Deep's in-house CMS, Crossfuse. Primary projects include one-off websites, dealer network websites, and pay-per click advertising campaigns.Work with Client Services Associates on their professional development, and as assistants on larger accounts.Help define the feature set for the Crossfuse software product, using feedback from internal company teams and from external clients to help refine the short-term and long-term view and feature set of the product.Work with the web UX/UI team, web design and development, and sales teams to facilitate accurate solutions architecture plans in order to more accurately deliver products to clients.Designed standard project plans and templates for the home contract vertical, to include one-off websites, dealer network websites, pay-per-click marketing, and email-based lead nuturing campaigns. Plans were developed with feedback from all invested parties, and validated against their expectations to create a series of documents that were realistic and marketable to clients in their timelines.Provided in-depth reports on a monthly basis to clients as to performance of their campaigns and websites, including recommendations for modification of strategy to better target KPIs.Worked with Resources Manager to identify an ideal solution for and to migrate from in-house spreadsheet-driven resource allocation system to an integrated workflow management solution, (FunctionPoint). This supplanted our Salesforce CRM, time tracking system (SpringAhead), and our Excel-driven resource allocation systems.

Responsible for the design and construction of 3M’s corporate email marketing program from initial start to current. Designed process, including documentation and internal billing model, established creative and coding standards, and developed best practices documentation. Worked with individual divisions’ marketing communications teams to educate them on email marketing, ranging from basic concepts to assisting in designing data integration models. Helped those divisions to grow their mailing lists using methodologies that conform to CAN-SPAM law, to identify and target individual personas based on individual characteristics, and to work to better engage customers that were otherwise unresponsive. Interacted with email service provider (ESP) to resolve issues, refine contract, and modify billing model during bi-annual contract renewal period. Worked with ESP and Analytics team to tightly integrate our email application to WebTrends, to include a real-time dashboard and automated reporting. Program grew 250% in volume annually. Additional duties involved providing internal 3M clientele with guidance on social media, SEO/SEM, viral and web strategies.

Responsible for the management of multiple interactive/web projects, utilizing a variety of technologies. Worked individually to establish process and documentation for more effective project management. Led the establishment of search engine optimization (SEO) and email marketing programs, to include selection of third-party vendors, creation of process and documentation, scheduling, workflow, and standardized communications with the client.

Responsible for the management of approximately 40 software, web, and advertising sub-projects spread across six different clients in an agile-methodology development and project management environment. Coordinated with multiple project managers to share resources in a fast-paced creative agency environment. Managed and reported on project budgets to the Director of Operations. Worked closely with creative directors, programmers, designers, and account managers to deliver products to the client on-time and under budget.

Managed projects and teams involved in installation of hardware across 70+ physical locations and numbering in excess of 6000 units. Responsible for bringing project management practices into the customer services group and training individuals to be project managers. Worked to establish a standardized process for handling post-sales delivery of hardware.

Responsible for overseeing the development of approximately 70 custom web sites simulataneously, varying in value from $10,000 to $100,000, with an active total value of approximately $2.5 million. Acted as the intermediary between the client and the graphic designers, the development team, and content writers. Worked in a team to define and refine the site development process and to help work on the specification for a project management web application. Worked to help standardize procedural communications system to interact with customers during the development process.

Responsible for bicycle repairs, builds, and sales. Volunteered to build company website and began early e-marketing efforts. Raced for the company-sponsored BMX team.

Assumed project lead on integration of new "live chat" customer service which resulted in a 350% increase in customer usage, and the new cobranding scheme. Instrumental in working within the limited framework of the new website to add new functions such as a product-lookup based on geographical data, and tying the site's forms into the sales department's database of client leads. Involved in information architecture and construction of corporate intranet/extranet. Worked extensively with third-party application solutions providers (ASPs) to incorporate new functionality into the website. Reported directly to the Director of Web Content and Services.

Developed and integrated new insurance carriers into the existing HealthAxis site structure while coordinating with Marketing, Carrier Integration, and QA departments. Helped to develop and implement site co-branding, "live chat" customer service, and was involved in the new look-and-feel projects. Worked closely with copywriters to streamline written information for web delivery. Worked with the art department on the version 2.0 design of the site to create a design that would work well when converted to HTML and populated with dynamic content. Reported to the Senior Web Producer.

Did stuff. Mostly showing up, handling bureaucracy, and doing my two weeks every summer.

Employed as a web designer. Designed, built, and deployed sites for a variety of clients with little or no input/supervision, employing ColdFusion as a dynamic content generator. Work entailed client communications, UX, developing content strategy, creation of front-end designs, back-end development including database management, and copywriting.

Responsible for the upkeep, maintenance and upgrading of a total of approximately 40 MacOS machines and associated equipment and software, with a value of at least $750,000. Taught classes and assisted students, faculty and staff in a variety of subjects from basic web design to video editing to usage of the MIDI systems. Determined necessary purchases of software and hardware on a biannual basis. Wrote content for departmental promotional materials, the lab newsletter, and basic instructional materials for new users. As Senior Supervisor, oversaw between 3 and 9 other lab supervisors (depending on time of day and time during the academic quarter), assisted users with various issues relating to hardware and software, both Windows and Macintosh. As a lab supervisor, worked to assist users with problems, and worked to maintain the security of the lab. In all positions, worked during academic breaks to ensure that the lab was ready for the next period of academic use.

One weekend a month, two weeks every summer. If the Army is "business", then the Reserves is "business casual."

Endured long stretches of boredom, punctuated by periods of sheer terror, while maintaining high morale and providing exceptional by-example leadership for the soldiers assigned to me.