Developed innovative product combining machine and deep learning with behavioral psychology to automate segmentation and persona identification, while creating campaigns and conversion prescriptions as a comprehensive product owner and CEO.Orchestrate all product factors, including product vision and modeling, strategic business planning, collaboration with data scientists, developers, conducting user assessment, and negotiations with strategic partners. Created prototype application dashboard in plot.ly via Python, co-authored data flow alongside developers and data scientists, assigned lead scores, and applied campaign recommendations. Selected Contributions:- Gained acceptance into NVIDIA’s disruptive startup “Inception” accelerator as well as Startup Grind and Plug’N’Play’s Tech Center Programs.- Created strategic co-marketing partnership with enterprise CRM with 900 million user contacts - Developed, introduced, and launched a successful startup as a comprehensive leader of disruptive technologies and ideas.

Wrench is a user engagement and people insights platform that empowers your entire organization to deliver meaningful personalization at scale without compromising users’ trust. Wrench.Ai tools enable your team to automatically conduct hours worth of client research in seconds, using deep learning to detect customers preferences, and prescribing personalization strategies that increase conversions, engagement, and satisfaction for leading customer-centric enterprises.

Directed all aspects of crowdfunding launches with ownership of over 60 global launches and over $100MM in industry leading platforms such as Realized1031, Patch of Land, and CrowdEngine. Established position as industry leader and principal architect of omni-channel customer journeys through CRM, designed streamlined client processes, and managed dozens of clients and staff as a cross-functional manager and executive business partner. Selected Contributions:- Successfully drove SaaS launch team for first platform to list over $1B in assets and the first intrastate portal in Michigan.- Acquired investor clients for pipelines worth hundreds of millions of dollars leveraging PPC, SEO, and sustainable, organic marketing methods.- Specially recruited to speak at conferences, tradeshows, #1 rated podcasts, and interviews regarding disruptive and SaaS innovation.

Dan is a 13 year veteran of startups and product innovation that is responsible for driving CrowdEngine's brand awareness, adoption, new products and strategic partnerships. Dan collaborates with entrepreneurs and businesses all over the world in designing and launching original crowdfunding strategies in rewards/products, non-profit, and equity Crowdfunding spaces.

Spearheaded cross-functional product innovation for a $12B packaged foods company, including ownership of $25-150MM platforms. Collaborated in development of new enterprise platforms, including design, positioning, customer journeys, and strategic marketing and platform planning to position products. Selected Contributions:- Continually received performance reviews in the top 2-3% of the company with “exceeded expectations” on every mark.- Award-winning performance as an innovation strategist that successfully launched the country’s first frozen Greek yogurt.- Project lead for multiple initiatives across categories with responsibilities including: insight discovery, market and competitive assessment, business plan design, positioning, product design, and developing go to market strategy.

Steel and Metal Specialist in charge of developing and executing the strategic and tactical attack plans for all Structural, Roofing, and Glazier trades for the San Francisco, CA region.

Created and presented intelligence reports to GE Money Executives and the Hispanic Marketing team. Conducted market research and tracked online advertising campaigns that affected the implementation of GE Money products, Y! Telemundo partnerships, and Puerto Rican Direct Marketing

Retained all P&L responsibilities and achieved a top-tier 21% profit margin among 85 locations. Developed MARCOM strategy, promotions and ad copy. Developed launch strategy, segmentation, geographic analysis and financial models for three retail projects in Santa Clara, CA, Phoenix, AZ and Glendale, AZ. Designed merchandising tools and multiple retail store layouts later considered best practice by multiple corporate executives. Served as Chair of the LoveSac Franchisee Advisory Council, resolving conflicts in best interest of both parent corporation and franchisees, representing 30+ franchises and $7 million in revenue. Coached 4 managers and 20 sales representatives in solution-based selling techniques, customer service, merchandising, and logistics

Improved operational efficiency over 400% while supervising twenty-five employees. Designed pricing strategies for LoveSac SKUs and re-engineered sales strategies for products with negative wholesale margins. Oversaw operations, administration, and logistics for raw materials on a day-to-day basis.

Taught 25 native Chinese students with no English exposure complex English: expressions, grammar, and emotional expressions using conceptual language framework methods.