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I love leading teams to improve their business by creating frameworks to solve the most important, highest leverage problems! I have done this in multiple areas of financial services including Marketing Strategy and analytics, new product development, financial forecasting, underwriting and business management.Specialties: Database marketing, consumer analysis & segmentation, response channel evaluation and optimization, leading innovation, business analysis, credit underwriting, marketing strategy
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Chief Analytics OfficerWest Cary Group Dec 2018 - PresentRichmond, Va, UsSetting and leading the vision for West Cary Group's Data Science, Product and Software Engineering strategy including: - Identifying and hiring the right talent - Building new capabilities that will help grow our business - Data infrastructure - Design and execute marketing strategies to help clients achieve their goals - test design, segmentation, forecasting, modeling and analytics - Product and UX Design - Software Engineering to bring marketing experiences to life -
Independent ConsultantIndependent May 2018 - Dec 2018Offering consulting services in a variety of areas including: Strategic planning, Customer valuations, product development and launches, performance marketing, database marketing, test design and analytics, segmentation and operations.
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Senior Director - Digital Product Management, OperationsCapital One Feb 2017 - May 2018Mclean, Va, UsI lead a cross functional team of analysts, operations managers, and suppliers to drive digital servicing engagement with our customers via our 15k+ phone servicing agent network. I also manage our Digital Operations strategy and escalation support for Capital One Branded Card portfolio.Program Lead for corporate wide shift to Teleopti platform for managing agent workforce and the backend shift of all other related data to cloud. -
Sr Business Director, Business Analysis - Card PartnershipsCapital One Feb 2009 - Feb 2017Mclean, Va, UsI lead expanding parts of our partnerships portfolios culminating in the Partner lead role (effective AE) of one of COF's largest cobrand portfolios - over 1MM accounts and over $2.5B in assets. I directed product development, marketing, contract negotiations, servicing, and managed the partner relationship. Lead a complete rebranding of the portfolio, launched two new products including an expansion into subprime and drove large scale simplification of a historically complex affinity relationship portfolio. I also managed our early efforts into a prepaid product that we decided to shut down after the economics of the program was materially impacted by regulations.
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Director, Marketing & Analysis, Card AcquisitionsCapital One Mar 2005 - Feb 2009Mclean, Va, UsI lead all direct mail marketing for COF branded credit card acquisitions.- Took on expanding roles that culminated in leading COF's entire consumer direct mail marketing for credit cards. Annual marketing budget was over $400MM.- Drove the development of new marketing initiatives to raise efficiency of the marketing budget - this includes segmentation, product streaming, selection and analysis and decision frameworks- Responsible for the development and performance of a team of 6-9 Business Managers and Business Analysts
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Business Analyst, Marketing & AnalysisCapital One Sep 1998 - Mar 2005Mclean, Va, UsMultiple expanding roles in a variety of areas spanning customer acquisitions and customer management. Roles covered marketing, risk management, credit policy, margin management. Also managed an innovation team and became an inventor and patent holder on a process to lower losses on high risk accounts.
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Nuclear Surface Warfare OfficerUs Navy 1993 - 1998Washington, Dc, UsResponsible for managing a division (20-30 people) of enlisted personnel responsible for operation and maintenance of the nuclear reactors on USS Theodore Roosevelt (CVN-71). The TR was a Nimitz Class nuclear powered aircraft carrier. Also supervised the operation of the reactor and qualified as Engineer and Surface Warfare Officer.
Dan Baker Skills
Dan Baker Education Details
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University Of Richmond - Robins School Of BusinessEconomics -
University Of South CarolinaMechanical Engineering
Frequently Asked Questions about Dan Baker
What company does Dan Baker work for?
Dan Baker works for West Cary Group
What is Dan Baker's role at the current company?
Dan Baker's current role is Chief Analytics Officer at West Cary Group.
What is Dan Baker's email address?
Dan Baker's email address is da****@****one.com
What is Dan Baker's direct phone number?
Dan Baker's direct phone number is +170344*****
What schools did Dan Baker attend?
Dan Baker attended University Of Richmond - Robins School Of Business, University Of South Carolina.
What are some of Dan Baker's interests?
Dan Baker has interest in Social Services.
What skills is Dan Baker known for?
Dan Baker has skills like Segmentation, Direct Marketing, Business Analysis, Analytics, Financial Services, Marketing Strategy, Business Development, Analysis, Credit Cards, Marketing, Management, Forecasting.
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