Dan Barcus

Dan Barcus Email and Phone Number

VP, Digital Marketing @ GAF. >20yr Marketing, digital transformation, growth accelerator, data nerd. B2B + D2C, subscriptions, financial services, insurance, building materials. 7yr board director. X Chubb, Comcast, GE. @ GAF
Dan Barcus's Location
United States, United States
Dan Barcus's Contact Details
About Dan Barcus

Dan is a seasoned marketing leader and operator with domestic and international experience driving profitable growth in credit card, insurance, life settlements, retail banking and cable telecommunications (inclusive of TV, streaming video, internet, home phone, home security, streaming video and wireless mobile phone service). He has built high performing teams in multiple industries, directly managed budgets over $250M, and has driven record high performance results in multiple functions. Dan brings a strong executive presence, strategic vision and the ability to be both a creative storyteller as well as a pragmatic operator driving business performance.Specific expertise in marketing strategy, branding, data and analytics, funnel optimization, ecommerce, sales, business acumen, data-driven performance marketing, customer segmentation, digital optimization, SEO, data science and use of predictive models, campaign analytics, multi-channel acquisition & upgrade, subscription marketing, internal communications, PR, sales enablement, multicultural, omnichannel strategy, multivariate test & learn, direct mail and email. Dan holds a BS in Management Information Systems (MIS) from the University of Connecticut and an MBA in Marketing & Finance from NYU's Stern School of Business. He serves on the Board of Directors of Inheritance of Hope which serves young families facing terminal illness. Dan lives in NJ with his wife, their four awesome children and the world’s best golden-doodle.

Dan Barcus's Current Company Details
GAF

Gaf

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VP, Digital Marketing @ GAF. >20yr Marketing, digital transformation, growth accelerator, data nerd. B2B + D2C, subscriptions, financial services, insurance, building materials. 7yr board director. X Chubb, Comcast, GE.
Dan Barcus Work Experience Details
  • Gaf
    Vice President, Digital Marketing
    Gaf May 2022 - Present
    Parsippany, New Jersey, Us
    I lead the digital, media, digital commerce, email, content and UI / UX teams at GAF - the largest roofing and waterproofing company in North America. Oversee COE functions such as planning and marketing for the Siplast brand.
  • Inheritance Of Hope
    Board Member
    Inheritance Of Hope Dec 2016 - Present
    Atlanta, Georgia, Us
    I am honored to serve on the Board of Inheritance of Hope. A special organization with an important mission, inspiring hope in young families facing the loss of a parent.
  • Coventry
    Senior Vice President, Marketing
    Coventry Sep 2020 - May 2022
    Fort Washington, Pa, Us
    CMO Role, reporting to the CEO, I led the Marketing team for Coventry, the market leader in life settlements. Scope included Coventry Direct and other Coventry brands, driving both D2C and B2B marketing initiatives to educate the marketplace on the awesome value of life insurance policies, as well as other financial service products targeted to seniors. Oversaw significant media budget, PR, created TV ads, media buying, digital strategy, direct and other acquisition/CRM channels. Leadership of multiple call center vendors with 60 agents, laser focused on driving the best customer experience.
  • Chubb
    Senior Vice President, Head Of Marketing
    Chubb Oct 2018 - Sep 2020
    Ch
    CMO Role. At Chubb I reported to the President of the Personal Risk Services (PRS) division within Chubb North America - focused on US & Canada. In that role, I led the Marketing function for the $5B PRS division for Chubb, which is focused on serving successful families and individuals (high and ultra-high net worth).
  • Comcast
    Vice President Ecommerce
    Comcast Jan 2016 - Oct 2018
    Philadelphia, Pa, Us
    Led eCommerce for Residential and Comcast Business including site merchandising & sales, telesales, mobile, chat. Role inclusive of new customer acquisition, existing customer upgrade, digital movers, enhancing revenue, chat and customer retention. Awarded the "Shadow of the Leader" award for inspirational leadership, voted by >250 colleagues in June 2018. Delivered consistent double-digit YOY growth, beating budget most quarters for total sales. Recruited & hired the SEO team which won the 2017 Search Engine Land award for Best In House Search Agency of the year. Team of 20 FTE and 185 contractors.
  • Comcast
    Executive Director, Acquisitions And Direct Marketing
    Comcast Dec 2013 - Jan 2016
    Philadelphia, Pa, Us
    Led a team on 14 focused on new customer growth. Team focus: Quarterly national promotions & offer playbook, university marketing, competitive intelligence & response, targeted acquisition & segmentation, direct mail, prospect email, multivariate testing, campaign analytics. Additionally, led the Marketing plan for Xfinity Home security. Directly managed a significant budget.
  • Comcast
    Senior Director, Direct Marketing
    Comcast Jul 2011 - Dec 2013
    Philadelphia, Pa, Us
    Comcast is the #12 sender of direct mail in the US. Led a team focused on new customer acquisitions through direct marketing tactics (direct mail, shared mail, email, etc.) as well as the new customer on-boarding experience (welcome & engage) for general market & hispanic segments. Drove the national test & learn agenda, reduced costs of national printing and postage efficiencies. National acquisition email marketing. Strategy and execution of key programs such as mover marketing.
  • Webster Bank
    Vice President, Marketing
    Webster Bank Oct 2008 - Jul 2011
    Stamford, Ct, Us
    Own strategy, substantial budget and implementation of integrated multi-channel marketing efforts for $6.5B lending business - promoting mortgage, home equity, credit cards, overdraft protection and secured loans. Additionally, manage the new customer On-Boarding programs and Cross-Sell to existing customers for all products across the $17B bank including checking, deposits, loans, investments, debit card and online banking
  • General Electric (Ge)
    Manager, Global Cards
    General Electric (Ge) Nov 2007 - Oct 2008
    Norwalk, Ct, Us
    Own the global business strategy, branding and portfolio growth of “green” finance products under the ecomagination global brand of GE. In addition, served as an internal consultant on variety of topics including customer loyalty programs, loyalty program analysis, industry and competitor trends, and projects to reduce expenses or drive incremental cards revenue. - Collaborated on a variety of topics with teams in US, UK, Japan, Australia, Sweden and Spain.- Analyzed cardholder loyalty program behaviors and recommended improvements to increase engagement- Championed changes to online application process to increase paperless billing selection and reduced expenses in one business line by $1.5MM annually
  • General Electric (Ge)
    Marketing Manager
    General Electric (Ge) May 2006 - Nov 2007
    Norwalk, Ct, Us
    Dec 2006 - Nov 2007:Product Manager (Bankcards) in the Marketing function with a focus on developing new credit card products, managing existing product value propositions, and managing loyalty program. Products managed: Earth Rewards, Net Rewards, Cash Rewards, Low APR cards issued by GE Money in the US market.May 2006 - Dec 2006:Acquisitions manager for multiple acquisition campaigns including: 1.) cross-sell with other products/services 2.) direct mail campaigns using behavior-based bureau "triggers" to solicite new accounts which provided a 10-30% lift over the baseline and 3.) conversion or "flip" campaigns were innactive store cards are converted to credit cards to spurn activation and usage.
  • General Electric (Ge)
    Manager, It Projects
    General Electric (Ge) May 2004 - May 2006
    Norwalk, Ct, Us
    Directly managed 2 project coordinators. In a matrix environment, managed teams sized 10-65 in executing portfolio growth initiatives, delivering triple digit asset growth. Managed over $1MM in project spend, and delivered all projects to a high level of quality. Also trained as Six Sigma Black Belt and passed comprehensive exam.
  • Ge
    Imlp (Information Management Leadership Program)
    Ge 2002 - 2004
    Boston, Ma, Us
    2 year leadership program with four 6-month rotations. Rotations were located in Shelton (CT-US), Leeds (UK) and St. Paul (MN-US). Skills developed were project management, data management, web development, vendor management and systems integration for acquired businesses.

Dan Barcus Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Finance
  • University Of Connecticut School Of Business
    University Of Connecticut School Of Business
    Management Of Information Systems (Mis)

Frequently Asked Questions about Dan Barcus

What company does Dan Barcus work for?

Dan Barcus works for Gaf

What is Dan Barcus's role at the current company?

Dan Barcus's current role is VP, Digital Marketing @ GAF. >20yr Marketing, digital transformation, growth accelerator, data nerd. B2B + D2C, subscriptions, financial services, insurance, building materials. 7yr board director. X Chubb, Comcast, GE..

What is Dan Barcus's email address?

Dan Barcus's email address is da****@****ast.com

What is Dan Barcus's direct phone number?

Dan Barcus's direct phone number is +121528*****

What schools did Dan Barcus attend?

Dan Barcus attended Nyu Stern School Of Business, University Of Connecticut School Of Business.

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