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@gaf.com
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2 phones found area 215 and 844
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Dan Barcus is listed as VP, Digital Marketing @ GAF. >20yr Marketing, digital transformation, growth accelerator, data nerd. B2B + D2C, subscriptions, financial services, insurance, building materials. 7yr board director. X Chubb, Comcast, GE. at GAF, based in United States, United States, United States. AeroLeads shows a work email signal at gaf.com, phone signal with area code 215, 844, and a matched LinkedIn profile for Dan Barcus.
Dan Barcus previously worked as Vice President, Digital Marketing at Gaf and Board Member at Inheritance Of Hope. Dan Barcus holds Master Of Business Administration (M.B.A.), Dual Specialty: Marketing, Finance from Nyu Stern School Of Business.
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Dan is a seasoned marketing leader and operator with domestic and international experience driving profitable growth in credit card, insurance, life settlements, retail banking and cable telecommunications (inclusive of TV, streaming video, internet, home phone, home security, streaming video and wireless mobile phone service). He has built high performing teams in multiple industries, directly managed budgets over $250M, and has driven record high performance results in multiple functions. Dan brings a strong executive presence, strategic vision and the ability to be both a creative storyteller as well as a pragmatic operator driving business performance.Specific expertise in marketing strategy, branding, data and analytics, funnel optimization, ecommerce, sales, business acumen, data-driven performance marketing, customer segmentation, digital optimization, SEO, data science and use of predictive models, campaign analytics, multi-channel acquisition & upgrade, subscription marketing, internal communications, PR, sales enablement, multicultural, omnichannel strategy, multivariate test & learn, direct mail and email. Dan holds a BS in Management Information Systems (MIS) from the University of Connecticut and an MBA in Marketing & Finance from NYU's Stern School of Business. He serves on the Board of Directors of Inheritance of Hope which serves young families facing terminal illness. Dan lives in NJ with his wife, their four awesome children and the world’s best golden-doodle.
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Parsippany, New Jersey, US
I lead the digital, media, digital commerce, email, content and UI / UX teams at GAF - the largest roofing and waterproofing company in North America. Oversee COE functions such as planning and marketing for the Siplast brand.
Atlanta, Georgia, US
I am honored to serve on the Board of Inheritance of Hope. A special organization with an important mission, inspiring hope in young families facing the loss of a parent.
Fort Washington, PA, US
CMO Role, reporting to the CEO, I led the Marketing team for Coventry, the market leader in life settlements. Scope included Coventry Direct and other Coventry brands, driving both D2C and B2B marketing initiatives to educate the marketplace on the awesome value of life insurance policies, as well as other financial service products targeted to seniors..
CH
CMO Role. At Chubb I reported to the President of the Personal Risk Services (PRS) division within Chubb North America - focused on US & Canada. In that role, I led the Marketing function for the $5B PRS division for Chubb, which is focused on serving successful families and individuals (high and ultra-high net worth).
Philadelphia, PA, US
Led eCommerce for Residential and Comcast Business including site merchandising & sales, telesales, mobile, chat. Role inclusive of new customer acquisition, existing customer upgrade, digital movers, enhancing revenue, chat and customer retention. Awarded the "Shadow of the Leader" award for inspirational leadership, voted by >250 colleagues in June 2018..
Philadelphia, PA, US
Led a team on 14 focused on new customer growth. Team focus: Quarterly national promotions & offer playbook, university marketing, competitive intelligence & response, targeted acquisition & segmentation, direct mail, prospect email, multivariate testing, campaign analytics. Additionally, led the Marketing plan for Xfinity Home security. Directly managed a.
Philadelphia, PA, US
Comcast is the #12 sender of direct mail in the US. Led a team focused on new customer acquisitions through direct marketing tactics (direct mail, shared mail, email, etc.) as well as the new customer on-boarding experience (welcome & engage) for general market & hispanic segments. Drove the national test & learn agenda, reduced costs of national printing.
Stamford, CT, US
Own strategy, substantial budget and implementation of integrated multi-channel marketing efforts for $6.5B lending business - promoting mortgage, home equity, credit cards, overdraft protection and secured loans. Additionally, manage the new customer On-Boarding programs and Cross-Sell to existing customers for all products across the $17B bank including.
Norwalk, CT, US
Own the global business strategy, branding and portfolio growth of “green” finance products under the ecomagination global brand of GE. In addition, served as an internal consultant on variety of topics including customer loyalty programs, loyalty program analysis, industry and competitor trends, and projects to reduce expenses or drive incremental cards.
Norwalk, CT, US
Dec 2006 - Nov 2007:Product Manager (Bankcards) in the Marketing function with a focus on developing new credit card products, managing existing product value propositions, and managing loyalty program. Products managed: Earth Rewards, Net Rewards, Cash Rewards, Low APR cards issued by GE Money in the US market.May 2006 - Dec 2006:Acquisitions manager for.
Norwalk, CT, US
Directly managed 2 project coordinators. In a matrix environment, managed teams sized 10-65 in executing portfolio growth initiatives, delivering triple digit asset growth. Managed over $1MM in project spend, and delivered all projects to a high level of quality. Also trained as Six Sigma Black Belt and passed comprehensive exam.
Boston, MA, US
2 year leadership program with four 6-month rotations. Rotations were located in Shelton (CT-US), Leeds (UK) and St. Paul (MN-US). Skills developed were project management, data management, web development, vendor management and systems integration for acquired businesses.
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Dan Barcus works for GAF.
Dan Barcus is listed as VP, Digital Marketing @ GAF. >20yr Marketing, digital transformation, growth accelerator, data nerd. B2B + D2C, subscriptions, financial services, insurance, building materials. 7yr board director. X Chubb, Comcast, GE. at GAF.
AeroLeads has found 1 work email signal at @gaf.com for Dan Barcus at GAF.
AeroLeads has found 2 phone signal(s) with area code 215, 844 for Dan Barcus at GAF.
Dan Barcus is based in United States, United States, United States while working with GAF.
Dan Barcus has worked for Gaf, Inheritance Of Hope, Coventry, Chubb, and Comcast.
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Dan Barcus holds Master Of Business Administration (M.B.A.), Dual Specialty: Marketing, Finance from Nyu Stern School Of Business.
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