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Entrepreneurial Leader | Digital Transformation | Global Ecommerce ExcellenceDynamic marketing executive with nearly 20 years of experience scaling ecommerce and omnichannel businesses for global brands. Affectionately known as “Dan-alytics” for leveraging data and AI to solve problems, optimize customer journeys, and accelerate business growth. Skilled at building, inspiring and empowering cross-functional teams to deliver customer-focused marketing strategies across paid, owned, and earned. Global citizen fluent in French, Spanish and English.Always looking to connect and explore opportunities for collaboration and innovation in the digital growth marketing and ecommerce arenas.
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Vice President, Ecommerce: Prada, Valentino, Viktor&Rolf, MuglerL'Oréal Jan 2022 - PresentParis, FrLed the management of a DTC portfolio for fashion-licensed brands, including Prada Beauty, Valentino Beauty, Viktor&Rolf and Mugler, for the L’Oreal LUXE division. Accountable for P&L and business drivers including site merchandising, creative, site experience, SEO, CRM & loyalty, media, 3P tech, and sales planning. Tripled top-line sales in three years. -
International Media Director, Dermatological Beauty DivisionL'Oréal Aug 2019 - Jan 2022Paris, FrServed as International Media Director for the global corporate team of the Dermatological Beauty Division at L’Oreal HQ in Paris, France. Tapped to lead digital transformation of L’Oreal’s highest-growth division. Accountable for omnichannel media strategy across six medical skincare brands: CeraVe, La Roche-Posay, Vichy, Decleor, Sanoflore and Skinceuticals. Responsible for global ecommerce acceleration projects (affiliate, SEO, Amazon) as well as objectives & key results processes across 80 countries.
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Assistant Vice President, Digital Platforms And Ecommerce, Corporate DivisionL'Oréal Jan 2018 - Aug 2019Paris, Fr
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Director, Digital Platforms And Ecommerce, Corporate DivisionL'Oréal Jun 2016 - Dec 2017Paris, Fr
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Violinist And Recording ArtistViolinist 1992 - Present"Luscious recorded strings..." -New York TimesClassically-trained violinist and recording artist whose work has been performed/screened at Lincoln Center, the Sundance Film Festival, Centre Pompidou, SXSW, BBC America and WNYC . Regular collaborator of the performance artist and vocalist, Joseph Keckler.
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Director, EcommerceNyc & Company May 2015 - Jun 2016New York, Ny, UsOversaw ecommerce, digital business intelligence, CRM and SEO projects for the City of New York. Responsible for the growth of direct-to-consumer channels including digital advertising, e-commerce, sponsorships and affiliate partnerships. Partners included Google, Booking.com, Opentable, TripAdvisor and Ticketmaster. -
Senior Manager, Web AnalyticsNyc & Company Jun 2014 - May 2015New York, Ny, Us
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Web Analytics ManagerNyc & Company May 2013 - Jun 2014New York, Ny, Us
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Digital Marketing ConsultantDan Bartfield Consulting Jan 2009 - Jun 2016Full-service digital marketing solutions for startups and established brands across paid, owned and earned channels. Core services included SEO, analytics, ecommerce optimization, media planning, social media strategy, and email marketing.Clients included L'Oreal, eLearningMind.com, BobVila.com, CuisineCube.com, Catchpool.com, ModAffekt.com, InfoLaw.com & FrancesPalmerPottery.com.
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Manager, New MediaImagem Music Group (Now Concord Bicycle Music) Jul 2006 - Jan 2013Executed digital projects which promoted company musical artists across classical (Leonard Bernstein, Igor Stravinsky), theatre (The Sound of Music, The King & I) and pop genres (Daft Punk, Madonna). Navigated negotiations with top record labels to maximize copyright revenue and streaming visibility of music synchronizations. Built an AI-powered music search engine (“B2B Spotify”) for advertising clients. Oversaw social media presence for key artists and composers and developed fan advocacy strategy across platforms (MySpace, Friendster, Facebook & Twitter).
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Promotions ManagerWfuv Aug 2003 - Jul 2006Bronx, Ny, Us -
WebmasterSuzy'S Cheesecakes Jul 1998 - Jun 2001Built, designed and launched national eCommerce platform in 1998.
Dan Bartfield Skills
Dan Bartfield Education Details
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Fordham UniversityDouble Major Communications And Music -
Baruch CollegeMarketing Management Cert
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New York UniversityAgile Project Management Cert
Frequently Asked Questions about Dan Bartfield
What company does Dan Bartfield work for?
Dan Bartfield works for L'oréal
What is Dan Bartfield's role at the current company?
Dan Bartfield's current role is Vice President, eCommerce at L'Oréal.
What is Dan Bartfield's email address?
Dan Bartfield's email address is db****@****cgo.com
What is Dan Bartfield's direct phone number?
Dan Bartfield's direct phone number is +121248*****
What schools did Dan Bartfield attend?
Dan Bartfield attended Fordham University, Baruch College, New York University.
What skills is Dan Bartfield known for?
Dan Bartfield has skills like Digital Marketing, Social Media, Email Marketing, Seo, Content Strategy, Web Analytics, Copywriting, Online Advertising, Music Production, Marketing, Web Development, Project Management.
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