Dan Beca Email & Phone Number

Pittsford, Ny, Us

I lead a team of CXM pros spanning research, cx strategy, data and analytics, and digital touchpoints (web development, 1:1 digital marketing). Some of the work our team has done:• Grew a DTC healthcare business’s revenue 14x to $70MM in 3 years• Helped a leading pharma company standardize their approach to customer-centric programs through consistent measurement and voice of the customer research • Launched a new ecommerce website for a growing toy company with a 254% first year ROI Awards & Recognition: Ad Age 2023 Best Places to Work, MM+M Top 100 Agencies, 2x Inc. 5000 Fastest-Growing Private Companies in the U.S.

Pittsford, Ny, Us

Developing innovative marketing strategies for our clients, and leading a team of experts in digital customer experience, data and analytics.

Rochester, Ny, Us

Adjunct professor of marketing, giving students a general management perspective on the critical impact of marketing in organizations. Topics include an overview of the marketing process, market research, segmentation, and target markets. The focus is on the process of creating, communicating, and delivering customer value through the marketing mix.

Rochester, Ny, Us

A member of the executive management team reporting to the Managing Directors. Led a diverse team with expertise in requirements gathering, solution design, web and database development, digital and direct marketing execution, and quality assurance. Developed innovative solutions for the agency’s largest clients (Valvoline, Monro, AAA, Kulzer, TTI Floor Care, Preferred Mutual, Kroger, Kodak, M&T Bank). Provided business and technical expertise to develop customer-centric marketing programs integrating digital and direct channels that drive revenue for clients.

Rochester, Ny, Us

Developed innovative solutions for the agency’s largest clients. Led both the Solution Design and Quality Assurance teams ensuring each initiative was planned and executed flawlessly. A contributing member of both the operations and management teams at Catalyst focused on process improvement across the agency and achieving strategic objectives.

Rochester, Ny, Us

Provided digital marketing strategy for all of Catalyst's clients. Led the digital expansion for Valvoline Instant Oil Change and managed the agency process overhaul to allow for faster and more accurate project delivery.

Rochester, Ny, Us

Pioneered the Business Analysis function at Catalyst performing needs assessment and eliciting requirements from clients to deliver a quality work product.

Rochester, Ny, Us

Managed the digital marketing efforts for both Kodak and Valvoline Instant Oil Change including search engine marketing, email marketing, web development, and CRM maintenance, among other client projects.

Rochester, Ny, Us

Managed CRM systems, email marketing campaigns and web applications for several Kodak business units. Developed web and database applications for various clients.

Web application developer responsible for database design, application programming, and visual look and feel of an emergency preparedness website.

Us

Developed a website to replace paper-based information systems requests using classic ASP and a database backend. Functionality included workflow for request approval/rejection/modification, email notifications to users with status of request, and role-based user access.

Master Of Business Administration (Mba), Executive Mba

Bachelor Of Science, Information Technology