Dan Beder Email & Phone Number

Boston, Ma, Us

Chief Marketing Officer services and consulting

Boston, Ma, Us

Boston, Ma, Us

Irving, Texas, Us

- Led the team and relationship that resulted in being named Citi's 2017 Partner of the Year- Oversaw the strategy, development and expansion of the Citi Global Rewards and ThankYou loyalty programs for the United States and global markets, as well as the PNC Bank loyalty platform.- Responsible for all new business development/pitches/on-boarding, contract negotiations and C-level client dialog.- Managed team of over 180 global professionals spanning 3 offices with full P&L, revenue/margin forecasting, etc.

Boston, Massachusetts, Us

- Sr. most, day-to-day individual overseeing Catalyst's entire offering (products, innovation, strategy, etc.) to it's largest account, P&G. - Crafted short and long term strategic vision for the engagement in order to "leap frog" P&G's competition within the performance marketing space.- Negotiated two year's of scope contracts with P&G, growing the business by over 15% year-to-year.

London, London, Gb

Served as the executive lead for the agency. Developed the agency's turnaround plan: overall vision, offering, culture and long term goal planning to achieve double digit revenue and profit growth. Office was 150 person+, $30+ million fee operation. Clients included Adidas, Reebok, Samsung, Motorola, Fidelity, Hilton, Harman. » served as day-to-day executive leader for Motorola and GM.» led successful new business pitches to Reebok and Motorola marketing businesses - $5mm in fee.» led successful pitch for adidas miCoach tech development work - $3mm.» leveraged technology relationship with Motorola to sell in marketing programs (print, on-line advertising, site builds, mobile content) to drive retail sales of MotoACTV product - $1mm. » led successful pitch of over $3mm to General Motors; upon winning, set-up office in Detroit, hiring 12 employees, onboarding the team and managing the transition to the local team. Responsibilities also included new business pitch development and presentation, current client oversight and growth plans, full P&L management, vision and guidance for the Sr. Leadership Team, office growth plans, and all talent management issues.

Boston, Massachusetts, Us

Served as the P&G global executive team lead for 150+ employees, managing the overall relationship, new business pitches, and tactical ideation of the business including strategy, insights, client recommendations, analytics, staffing and p&l across our US, UK, France, China, and Brazil offices. Brands included Oral-B, Crest, Olay, Tide, Always, Tampax, Bounce, Downy, and Duracell.» grew the business from $4mm in fee in 2006 to over $30mm fee in 2011.» authored Tide and Olay’s e-commerce strategies and tactical plans that transformed P&G’s approach to the e-commerce space.» wrote and successfully pitched the online marketing plan for Tide’s ‘Talking Stain’ Super Bowl plan which drove 1mm+ interactions with the brand. » wrote and sold in Crest White Strips 3-D Super Bowl presence for the pre-launch sales event at Amazon.com.» authored the Innovation Roadmap, a new strategic approach to driving innovation into the business. Included bringing in third party partners (ie. Stickybits, Google, Facebook) to proactively develop ideas to pitch to P&G.» led and won the Head & Shoulders (UK, Singapore), Oral-B (UK, US, LATAM, Hong Kong), Tide, Crest, Olay and FemCare global pitches - 15+ pitches in three years resulting in over $75mm incremental.» authored a new brand equity to idea methodology construct and distributed content strategy which was “adopted” by P&G for all products and employee training.» key member of the Boston office ELT (5 person executive leadership committee); in Feb, 2011 authored and presented key “challenge” presentation to the entire Sr. Leadership Team of Digitas that was considered ground breaking and influenced the company’s future vision.

Boston, Ma, Us

Responsible for the Marketing teams’ acquisition efforts, retention programs and sales results. Influenced the fully integrated spectrum of marketing channels: Web Site, Acquisition/Retention E-mail, On-line Advertising, Paid/Natural Search, Affiliate, Direct Mail, e-tail partnerships, traditional Advertising and Public Relations. » led the marketing team towards the accomplishment of $100+ million revenue, over 500,000 new customers and retention rates in excess of 30%.» wrote our marketing acquisition/retention strategies, tactics, budgets, and sales forecasts. » led the development of the re-creation of the SmartBargains brand (logo, color palette, etc.).» managed agency/vendor relationships (design firms, public relations agency, email distributor, etc.).» authored the strategy and launch of the SmartBargains’ loyalty club – Smart Shoppers Club.» presented at Shop.org Online Marketing Workshop (April ’06) conference on retention marketing, Linkshare Affiliate Conference (Jan ’06) on best practices of merchants and affiliates.

Boston, Massachusetts, Us

Led the Pontiac/GMC (5 years) and GM Buypower accounts (1 year). Fully responsible for the strategic definition and management of all on-line (web sites, on-line advertising, eCRM) and off-line (direct mail, events, promotions, sponsorships) marketing programs and strategies » grew the business from $12mm in fee in 2000 to over $24mm in 2005.» led the creation of marketing strategies for launch products (ie. Pontiac GTO) and current vehicles to drive consumers to retail.» oversaw the Pontiac NASCAR and NCAA sponsorships, as well as GMC’s Professional Grade events and promotions platforms.» conceptualized, authored and pitched the transformative strategy that convinced GM that digital marketing was crucial to their success long term; resulted in their commitment to the space. » interview by and presented at Forrester events (ie. Between Push And Pull: The New Demand-Driven Auto Industry - 2/03, Get More From Third-Party Auto Sites – 5/03).

Full responsibility for leading and executing all strategic aspects of the office.» oversaw strategic ideation and direction for 3M, 3Com, SC Johnson, Kraft, Compaq, BCross/BShield.» managed overall business vision and direction including the development of the office’s business case.Account Manager – Westport, CT, 2/96 – 11/97» Day-to-day strategic oversight and management for AT&T Wireless Services and the AT&T College Network.

Ciudad De Guatemala , Guatemala, Gt

Oversaw simultaneous print and television commercial strategy for up to 12 brands including Magna Doodle, Matchbox, and Tickle Me Elmo.» authored the “Tickle Me Elmo” strategy (the #1 toy in 1996!)» led the development of research projects, including sales analysis, focus groups, persuasion tests and usage and attitude studies.