Executive Director, Partnership Marketing
Greater Los Angeles Area
Responsible for creating and building the Partnership Marketing Department at Caruso Affiliated (owners of world-famous Grove Shopping Center in LA).Sold nearly $2 million in cash sponsorships for portfolio in eighteen months including:o Wells Fargo Premier Partnership - $1,000,000+, o Warner Brothers - $500,000+, Nissan/Infiniti - $240,000+o T-Mobile - $75,000, DirecTV - $180,000 and many moreCreated and established department with new marketing, reporting, budgeting, planning, staffing, delivery systems. Provided client integration, activation, analysis and valuation services for portfolio to determine sell-able inventory. Provided action plan for sponsors and personally monitored, tracked and facilitated their integration.