Director Of Digital Marketing - Live, Lead, Play
Shrewsbury, Nj, Us
• Conceptualized and oversaw go to market strategy for LiveLeadPlay.com, a community sourced content publishing platform, coach directory, podcast directory, and online education portal • Lead all digital marketing team, vendors and initiatives including website design and development, search engine optimization, search engine marketing, social media marketing, retargeting, content marketing, content syndication, email marketing, demand generation, split testing, marketing automation, and reporting• Social Media Growth - gained initial 85K Facebook followers through advertising and organic growth• Developed and grew site visitors to 45K+ monthly site visitors • Grew community of 1,000+ coaches through presentations, videos and webinars