Spark Emerging Technologies Ltd (Spark Lab) is the new name of Mustard Design Ltd. The rebrand was a strategic move by us to encapsulate our evolution from a leading marketing agency to one of the UK’s foremost emerging technology studios. The new name represents the Spark of ingenuity our clients benefit from when it comes to our next generation approach and ever present desire to raise-the-bar in the fields of Virtual Reality, Augmented Reality and CGI.

Head of Strategy for Mustard Design, one of the UK's leading emerging technology agencies. Mustard are proud to be ahead of the curve, pioneering the successful implementation of Augmented Reality, Virtual Reality, CGI, 3D, Animation, Web and Mobile Development for numerous global brands.Providing strategic direction for world renowned brands from a range of industries including automotive, aerospace, defence, FMCG, technology, telecommunications, property and construction, ensuring multi-million pound budgets are appropriately utilised for maximum ROI. Directly managing a team of creatives, CGI artists/animators and developers in the delivery of cutting edge projects that are inspired by analytics and driven by creativity. Whether it is delivering one of the most downloaded Augmented Reality applications ever (Over 1.2 million downloads), using Virtual Reality to sell £8 million pounds worth of high-end real estate or generating £86.3 million in revenue for a global telecoms brand, our focus is on generating value from emerging technologies for our clients.Our approach will always ensure that our clients utilise the most appropriate innovative channels and platforms to achieve their results. This covers the latest in technology from HTC Vive, Oculus Rift, Microsoft HoloLens through to iOS, Android and Web technologies. Never superfluous or gimmicky, our strategic direction always provides the greatest possible results and value for budget.My role doesn't just involve the management of existing clients but strategic lead of the Mustard team ensuring our project management processes deliver on time and budget. Leading our team of experts to always ensure client satisfaction with robust and proven project management techniques.I lead business development for Mustard, sourcing and nurturing new leads for the agency. Discussing the requirements and goals of new clients, compiling winning proposals and confidently leading pitches.

Head of Digital Strategy for Burrows part of the Wunderman/Young and Rubicam global network and a WPP company. Burrows has over 200 staff delivering Digital, CGI, Print and Creative solutions from four global offices.Working on digital strategy for existing world renowned clients globally from a range of verticals such as automotive, aviation, high-end products, technology, imaging and energy services to name a few. This includes advising on all elements of digital strategy including website development, UX and UI, Social Media Strategy, Search Marketing (SEO), paid search (PPC), online media, technology integration, mobile strategy, video, email, analytics and big data analysis (Google Analytics, Omniture, Flurry etc.). I take a very analytical and objective approach, working with our team of digital experts and creatives, to deliver work that is innovative and surpasses the client's expectations.Currently working on an in depth review of the automotive industry from a website and online product configurator UX perspective. This deep dive into the state of play across the automotive industry incorporating a range of analytical data and UX/UI analysis will mean that Burrows will provide their automotive clients the greatest objective insight into digital marketing, website and mobile excellence.In addition to discussing digital strategy with existing clients I am responsible for business development for Burrows with potential new digital clients. This involves nurturing new leads, discussing the challenges of these brands in the digital space and offering strategic direction on their digital marketing activities. This area of my work also includes developing and delivering a new business plan for Burrows including optimising the website, search marketing (SEO), paid search (PPC), social media strategy, content marketing and email marketing among other channels to ensure a constant stream of leads into the top of the sales funnel.

As Director of Digital for one of the UK's leading integrated marketing agencies I was responsible for the entire digital output of the agency. The role was multidisciplinary covering off driving innovation in digital marketing and strategy at the agency but also client services/account directing and heading up new business for the digital side of the business.Managing a team of 16 digital marketing experts ranging from client services staff, search marketing and social media experts, project managers and website developers I was responsible for the successful delivery of each and every digital project. This covered projects and campaigns for many recognisable, household brands from numerous extremely challenging verticals including: Gambling, Property, Technology, Fitness and Leisure, Finance, FMCG.The team grew exponentially during my tenure at the agency and I had sole responsibility for recruitment and hiring. Starting as a small team of just four the digital side of Focus saw impressive growth during my time at the helm to a highly respected digital agency. This growth also witnessed the skill set and offering of the agency increase led by myself. Responsible for the ongoing organic growth of the agency and heading up all new business activity. This ranged from initial meetings, creating and leading pitches to more ambassadorial responsibilities such as presenting at industry events and providing press comments.Managing significant budgets on behalf of clients, I was fully responsible for the ongoing satisfaction of clients of the agency. This covered ensuring that they leverage the value of the innovative solutions that we offered on an ongoing basis, but also that their general business and client services needs were met to retain their business. As a part of the senior team for the agency I had a responsibility for the ongoing management of the business as a whole to ensure financial growth, staff satisfaction and client acquisition and retention.