Daniel Hahn Email & Phone Number

Boston, Ma, Us

El Segundo, California, Us

Promoted from VP of Strategic Initiatives (2020 to 2021) to VP and General Manager of the Upromise LLC business unit following acquisition from prior employer. Manage double digit multimillion-dollar operating and marketing budgets, annual growth of 500K new members, and a matrixed organization for a leading business acquired from Sallie Mae. Helped transition the business to new owners while designing strategy for jump starting growth and adding new financial products. Solely responsible for business analytics for the Upromise brand for the past 6 years.Select achievements include currently overseeing transformation and strategy for achieving growth target of 500K new members/year and 50K new credit card accounts. Built the new Upromise Mastercard value proposition of 1.529% cash back for college savers; developed industry-first nationwide card concept to match the 529 national savings vehicle—projected to capture 30K-50K new incremental credit card accounts/year and $10M-$20M in revenue over their lifetime.

El Segundo, California, Us

Promoted to core leadership team tasked with turning around and revitalizing the Upromise business (Sallie Mae subsidiary) with more than a million active members and its associated credit card portfolio. Managed P&L of $30M annual revenue and $20M+ budget. Leveraged strengths in P&L management, product management and business analytics to drive strategy and change in the Upromise business, develop profitable products, and offers, produce incremental revenue, maintain operating margins, and ultimately co-lead profitable divestiture of the Upromise business from Sallie Mae to Prodege in 2020.Select achievements included driving operational efficiency, top-line growth and portfolio retention in preparation for sale of the business. Headed partner marketing and rationalized all 10 rewards partnerships. Led business analytics team that developed deep insights into member behavior. Key member of executive team that reversed declining growth and profit margin trend and navigated company through due diligence and multimillion-dollar acquisition by Prodege. Led due diligence process for divestiture.

El Segundo, California, Us

Hired to steer design, portfolio sale, and relaunch of the Upromise Mastercard and direct program management of a $1B+ credit card portfolio, insurance marketing, financial redemption vehicles, customer care, and financial solutions to loyalty program members generating $30M+ in revenue for the company. Managed 5 business analysts, partnership marketing managers and multimillion-dollar marketing budget. Select achievements include developing the value proposition with issuing bank; converted existing $1.5B portfolio with <7% attrition; launching credit card acquisition strategy yielding 45K new accounts/year and $30M/year in card revenue. Restructured dining program partnership to performance-based, providing $2M in incremental revenue with 15% higher member engagement.

London, Gb

Following success in building and implementing a customer/cardholder retention system, selected by executive team to analyze company’s smaller credit card portfolios for growth potential or termination. Used deep understanding of financial drivers, credit card portfolio quality, and consumer behavior to launch profitable new co-branded cards, secure 50K new accounts/year, and significantly improve account retention.Managed strategic direction, financials, and call centers of 14+ partnerships representing a portfolio of 100K+ customers and $500M+ in credit card receivables. Held P&L accountability of programs to maximize profitable account generation and existing account profitability, while limiting marketing expenses.Select achievements included initiating strategies that generated 20K new accounts annually across 14 partners through direct mail, online, email, point of sale, and event channels. Expanded 3 partnerships into new channels resulting in an incremental 20K new accounts/year. Launched innovative co-branded, eco-friendly credit card program with Recyclebank; sourced and launched the first recycled plastic credit card and launched card from concept to rollout in 4 months. Established a lucrative co-brand card relationship with a timeshare company that is still a strategic partner today.

London, Gb

Developed and led a retention business unit with 25-person team to stem attrition and build customer loyalty for a growth portfolio of 6M customers. Designed and directed all retention strategies to preserve and build account balances and prevent account closures. Determined strategic vision for all aspects of system development and call center set up, including strategic needs, rules engine development, offer fulfillment, and desktop design.Select achievements included reducing voluntary account closures by 20K per month within first 9 months, championing and developing a fully automated retention engine, rolling out a retention call center and trained agents. Improved portfolio save rate from 15% to 40%. Increased retention eligibility across the portfolio 62% over prior year.

Charlotte, Nc, Us

Promoted to grow both cash and retail usage organically on existing credit cards, reigniting a stagnant portfolio and better positioning company for sale. Drove credit card business financial gains while limiting financial risk in both the Balance Build organization and the Loyalty business by providing in-depth, actionable analytics and sound testing strategies. Partnered with senior management to shape the cash and retail channels’ strategic vision as MBNA transitioned into Bank of America Card Services.Select achievements included leveraging creative testing results to minimize cash impact from testing new promotional packages and lift cash responses to $52M/month through optimal rate placement on packages. Increased spend on cards by partnering with retail marketing team to develop seasonal “spend and get” test campaign.

Chester, Gb

Developed analytics to assist strategic direction of the Balance Build division, which generated $500M fee revenue per month. Defined and implemented customer external segmentation. Represented Division in the due diligence process to understand the balance transfer and cash strategies of portfolios under consideration and where MBNA could ultimately grow balances with an acquisition.

Chester, Gb

Progressed rapidly through business analytics roles focused on call center optimization.

Bachelor Of Arts, Economics; Finance

Business Analytics Certificate, Analytics