As a P&L owner, product development, and data-centric growth strategist, I’ve helped companies build their customer portfolio, boost engagement, increase revenue, and drive brand loyalty as well as product adoption. My talent is to translate sophisticated consumer and business data into growth strategy, tactical business plans, products and co-branding partnerships that deliver double-digit gains in revenue and new customers, boost engagement, and drive brand loyalty.Known as a pivotal business leader with deep insights into past performance, I possess a firm grasp of the current market and a clear vision for the future of an organization. My B2B and B2C background, combined with extensive experience synthesizing customer data, enables me to develop sound strategic decisions and to lead new/startup projects where processes must be defined, implemented, and refined. Highlights of my contributions in business transformation, P&L optimization, product development, and growth include:➤ Transformed the Upromise loyalty program from a stagnant, contracting business into an attractive acquisition target with an industry-leading credit card value proposition.➤ Developed and launched 10+ credit card products, as well as hundreds of product enhancements, reward structures, and co-branded partnerships that generated more than $30M to employers.➤ Improved profit margin for an underperforming business unit in preparation for company sale; increased EBITDA from $-1.7M on $33.5M revenue to $7.4M on $29.9M revenue in 2.5 years.➤ Designed and implemented a complete customer retention system that increased portfolio save rate by 150% and generated $16M/year in incremental revenue for Barclays’ US credit cards.➤ Built deep business intelligence and extensive data visualizations using Salesforce Einstein Analytics that were adopted companywide.