• Currently managing multiple K-beauty brands, including Skinfood, Mixsoon, Abib, Skin1004, and more. My responsibilities include forecasting demand for products in the US market, overseeing Direct-to-Consumer (D2C) and Business-to-Consumer (B2C) channels, and actively participating in each brand's marketing to enhance brand awareness and sales.• Boosted monthly sales on Amazon and other online stores platforms (Shopify, TikTok shop) for the brand.

Targeted Marketing Strategies: Developed and implemented targeted marketing strategies to raise awareness of our AI writing assistant, significantly increasing user engagement and sign-ups.Product Development Collaboration: Collaborated closely with the product development team to fine-tune messaging that clearly communicated the value of our personalized AI co-pilot to our diverse student base.Social Media Management: Managed social media campaigns and content creation, driving meaningful conversations around the importance of accessible educational tools for students from various backgrounds.Market and User Analysis: Analyzed market trends and user feedback to inform future marketing and product development strategies, ensuring our offerings remained closely aligned with student needs and educational goals.

• Conducted in-depth U.S. pet industry analysis to identify market entry opportunities for Korean dog probiotics on Amazon.• Crafted a concise marketing plan for U.S. expansion, focusing on brand positioning, targeting, and digital strategies.• Analyzed U.S. consumer trends in pet nutrition, guiding marketing adjustments and strategy optimizations for senior management.