- Lead new digital innovation strategy- Lead regional marketing POA (Plan of Action)- Market research- Marketing performance analysis- Managing 2 marketing specialists

Expanded R&R to product and strategic digital marketing- Led Korea digital marketing strategy- Deployed marketing POA of bioprocess/discovery/genomic medicine business units- Drove new product launch campaigns- Led Search Engine Optimization (SEO) project- Optimized Instagram paid ad performance as best in class of B2B business- Marketing consent/opt-in data management as a expert of local privacy policy- Launched account based marketing by digital tools

Led Korea marketing team as a temporary team lead during the leader is vacant- Managed and drove whole marketing activities- Planned annual budget and marketing activities for next year- Monthly/yearly performance analysis by bowler chart- Report out Korea marketing team activitiy, performance and future plan to APAC marketing leadership- Managed/trained 2 marketing specialists- Proposed extra marketing headcount to APAC marketing leader

Cytiva was formerly Life Sciences Business Unit of GE HealthcareLed Cytiva brand building project as a Cytiva global brand ambassador- Led internal & external re-branding project as a Korea representative- Led all customer facing material re-branding project (website, social media, marketing collaterals, channel partner materials, product, etc.)- Led new brand emmersion bootcamp for all employees in Korea organizationStructured and organized new Korea marketing team… Show more Cytiva was formerly Life Sciences Business Unit of GE HealthcareLed Cytiva brand building project as a Cytiva global brand ambassador- Led internal & external re-branding project as a Korea representative- Led all customer facing material re-branding project (website, social media, marketing collaterals, channel partner materials, product, etc.)- Led new brand emmersion bootcamp for all employees in Korea organizationStructured and organized new Korea marketing team in 2021- Refined R&R of marketing team- Budget forecasting and management- KPI metrics set-up and analysis- Process/System/Folder/Calender/Tool set-up- JD (Job description) set-up of new marketing headcounts - Managed 1 marketing specialist and 1 marketing intern- Led internal marketing trainingStretched work experience as comprehensive marketing communications specialist- Led on/offline customer events - webinar, conference, trade show, exhibition (Award: Best of COPHEX 2021)- Branded gimmick/giveaway design and production- Data driven marketing by KPI and budget managementDrove fast digital transition during the COVID-19 pendemic- Launched web OTT, called 'Cytiva Webinar Hub'- Reinforced Kakaotalk live chat serivce (Shared as a best pracitce of Danaher Growth Conference) Show less

Drove market #1 in digital marketing and online customer engagement at Life Sciences business unit- Led a live chat service launching project using Kakaotalk Channel (market #1) & transformed customer support process across the whole organization- Led the local website and e-learning platform renewal projects- Led an APAC-wide brand campaign called 'NanoAKTA' and 'Life Sciences For Me' for Korea, Japan, ASEAN, ANZ. Shared as a global best practice- Led transformation of APAC… Show more Drove market #1 in digital marketing and online customer engagement at Life Sciences business unit- Led a live chat service launching project using Kakaotalk Channel (market #1) & transformed customer support process across the whole organization- Led the local website and e-learning platform renewal projects- Led an APAC-wide brand campaign called 'NanoAKTA' and 'Life Sciences For Me' for Korea, Japan, ASEAN, ANZ. Shared as a global best practice- Led transformation of APAC marketing funnel management process, KPI metrics analysis dashboard and report as a super user of Salesforce Sales Cloud- Led digital brand campaigns targeted millenial customers called '실험복디자인공모전', '슬기로운랩실생활'- New product launch (NPI) campaigns by omnichannel marketing strategy Show less

- Digital marketing intern for life sciences business unit- Crafted customer online education contents- Managed social media channels- Industry news clipping for commercial leaders- Industry newsletter for customers