With more than 15 years of award-winning, SEO-driven content creation experience, I make stories stand out. Whether in written or spoken form, I can produce content with the perfect tone of voice to move your audience—or your product. My consulting and freelance services cover the full spectrum of writing, podcasting, video production and editing, narration, and live presentations (speechwriting or speaking).Visit: DanSaidIt.com

Managed and edited cybersecurity and insurance content for blogs, sales collateral, long-form thought leadership assets including white papers, cyber risk reports, educational guides, and case studies. Analyzed and guided SEO strategy and managed one content manager and three freelance contract writers.

Owned content management, managing a content calendar with 12 contract writers and myself, tripling production of blog and resources posts—with a focus on SEO. Also managed and analyzed daily social media (5 channels), produced, hosted, and edited an authoritative company podcast (featuring financial and small business insights/interviews), and produced an ongoing series of short videos based on most popular blogs and guides.

With 15 years of experience teaching and developing instructor-led training and video-based e-learning curricula, I currently conduct, compile and report on research on the latest learning and development content and training best practices.

I created and directed a full spectrum of marketing content, including collateral, blogs, white papers, webinars/podcasts, video, email campaigns, social media, influencer wrangling, and more for this global eLearning provider. Using my two-decades of marketing director experience, I manage a unified editorial voice, effective SEO, and consistent branding across all digital/traditional and inbound/outbound marketing touch points.

Developed entire curriculum, content, branding, and promotions for an online educational video website, launched in 80 days and was earning $4,000/week revenue within first month.Directed, wrote, produced, and edited tutorial videos (more than 120, average 1 hour length), updated weekly, with more than 33,200 subscribers. Managed editors and video crew.Wrote all advertising, email, and social media content (grew 0 to 5000+ followers in 17 mos.).I instructed in 30% of videos and have presented more than 22 live lectures per year at local events, int'l conferences and universities and represented company in media interviews.

As the writer-in-chief for corporate marketing, I created or oversaw virtually all public-facing content. This included collateral, email, website, social media, and sales presentations. With expertise in humanizing high-technology products and corporate image, I provided a clear and unified voice for all company messaging and achieved/maintained first-page SEO.

• Directed all integrated marketing efforts, including email/mobile, social media, newsletters, websites, teleprospecting, marketing automation, trade shows, white papers and other collateral for this email technology reseller and professional services company. • Developed corporate Twitter presence (growing by 1700+ followers), managed Facebook and LinkedIn pages, produced YouTube videos, and managed/co-wrote two blogs.• Wrote all corporate brochures, advertising, and PR and managed team of outside content writers for expert articles, blogs, newsletters, and SEO.

• Created and managed email marketing campaigns (to 30K per month), including Webinars, targeted landing pages and HTML newsletters using online marketing automation system.• Developed corporate social media policy and co-wrote/managed company's expert blog (approximately 3,500 visitors/month), extensive Twitter presence, LinkedIn groups and YouTube videos, Flash, and other sharable content, including for partners.• Achieved a 280% increase in website traffic within first month of launching new SEO and SEM strategy, without an increase in Google AdWords budget, and moved site from page 8-12 ranking to page one on Google, Bing, and Yahoo for competitive key phrases.• Re-branded and completely rewrote all corporate collateral (12+ elements), website, wrote 2x monthly press releases, and advertisements for this provider of HR and legal SaaS solutions.

• Managed, wrote and designed print and online advertising, Web site content, direct mail, collateral, monthly newsletters, commercials and social media content for eldercare agency with 36 franchises.• Wrote feature articles published in 79 publications, including Forbes and Los Angeles Times as well as two monthly 500-800-word columns in major newspapers.• Created content for corporate Web site, including Flash features and Web videos.• Ghost-wrote 120-page book on successful aging.• Managed off-site freelance designers, copywriters and vendors.

• Hands-on creative/marketing director for 80-employee ($15 million annual sales) provider of printed/electronic statement services, hosted SaaS and direct marketing solutions.• Produced integrated Web site and direct mail using innovative personalization and Web technology, including Flash and personal URLs. Result: up to 300% increase in leads.• Created and managed department budget of up to $600K per year.• Helped increase sales by 21% annually.• As an in-house ad agency for clients, provided consulting and creative services on a variety of direct marketing projects for financial and healthcare industry clients.• Wrote both company's and clients' collateral and marketing materials (including print advertising, direct mail and Web site).• Direct contact with C-level executives and marketing professionals in the financial services and health care industries.• Coordinated and/or attended up to 24 trade shows per year.• Managed a staff of 3 as well as periodic contractors and temps.• Won company its first Addy Award (bronze) for B2B Direct Mail.

• Provided copywriting and creative direction for agency’s campaigns, primarily B2B enterprise solutions, SaaS and consumer software.• Conceived and created corporate identity and product brochures, direct mail and email promotions, general and trade advertising, catalogs, Web content development, and radio.• Creative director and writer for 1997 IBM/MidSouth Data education campaign. Result: Generated revenue of $840K for IBM’s K-12 software group, IBM’s first successful campaign to education in 4 years.• Directed graphic artists, photographers and junior writers.• Presented concepts to clients and assisted on new business pitches.

• Created and managed production of all print and TV advertising, collateral and PR.• Coordinated international business projects and served as liaison to partners and students from other countries.

As Creative Services Coordinator, I wrote, designed, and coordinated production of all marketing communications, monthly newsletters, product packaging, trade show promotions, and training materials for this high-tech aviation information services company. I also designed user interface for CD-ROM-based aircraft maintenance information library. Earning my FAA Private Pilot's license, I occasionally flew/accompanied a sales rep. on hangar-to-hangar sales visits in CA.