Dan Bischoff Email & Phone Number

United States

Consult companies on marketing growth, advertising spend, creative, channel growth, messaging, personas, and ad data.

We grow direct-to-consumer companies through performance-based creative and data-driven ad spend.

Los Angeles, California, Us

Lehi, Utah, Us

I reported to the CEO and led Purple’s customer acquisition strategy from Kickstarter launch in October 2015 to going public and reaching nearly $1B in total revenue in 4 years. I managed an annual spend of $100MM+ and focused on all stages of the customer journey. Some accomplishments include: • 1 Billion+ video views• Utah’s Kickstarter funding record at $2.6MM• Webby Award• Best Branding Campaign (2016 Utah AMA award)• Best Social Media Campaign (2016 Utah AMA award)• Recognized by Tech Crunch as one of the next potential "unicorns" on the fast track to $1B.

Salt Lake City, Utah, Us

I sold Content Hook to Utah Media Group in 2014, and exited the company in 2016. This was a content marketing agency that created and promoted content for website traffic, search engine rankings, social media, conversion optimization, lead magnets, landing pages, native ads, email marketing and public relations.I founded the company with Alex McArthur and managed everything from sales, customer fulfillment, operations, forecasting, budgeting, management, and marketing. In the first year I brought in $460k in revenue, and stayed highly profitable, while running the entire business. Some clients included:ADPYoung Living Essential OilsColdwell Banker Commercial AdvisorsNature's Sunshine ProductsModereLife VantageEnerbankUSAPurple MattressEpic Dental Xylitol Reams Grocery StoresDemoChimpRST BrandsMedallus MedicalMerit Medical SensorsBoombox/QzzrHomie

Lehi, Utah, Us

Oversaw global digital content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior. Ultimately, I think like a publisher/journalist, and lead the development of content marketing strategies to build the brand, nurture clients, and grow the company.-- Created and executed social media strategies in 26 countries, which led to more than $100,000 in additional monthly revenue (per Google Analytics).-- Turned a feeble Facebook audience into more than 34k fans with a nearly 20% engagement rate (highest engagement rank among competitors).-- Quadrupled blog traffic.-- Trained health practitioners and distributors on running a successful social strategy for their business.-- Presented best content marketing and social media strategies to hundreds of health practitioners at NSP conventions.

Lehi, Utah, Us

By developing relevant and interesting content (including blogs, articles, whitepapers and podcasts) and utilizing the right social media channels, I: -- Increased website traffic by more than 50,000 unique visitors each month.-- In just a few months, the blog was put on Cision’s list of the most influential blogs about small business and entrepreneurship.-- Created a partnership with McGraw-Hill to cross-promote new business books. Through a close working relationship with McGraw-Hill publishers, I interviewed many best-selling authors for a podcast that reached nearly 200,000 subscribers.-- Created a mixture of online and traditional PR strategies that built the Lendio brand and generated millions of headline impressions. I landed stories in The Wall Street Journal, New York Times, Inc. Magazine, Tech Crunch, Forbes, The Washington Post, CNBC, CBS MoneyWatch, American Banker, and others. Locally, I organized stories in the Salt Lake Tribune, Deseret News, Utah Business Magazine, FOX 13, ABC 4 and KUTV 2 and KNRS Radio.

Harrisburg, Pennsylvania, Us

-- Built relationships with key media outlets, pitched stories and established executives as thought leaders in the industry. -- Crafted PR and social media strategies for SEO.com and controlled image of the company. -- Landed stories in Investor's Business Daily, Website Magazine, Visibility Magazine, Tech Crunch, AOL Small Business, Yahoo Business, Utah Business Magazine, Daily Herald, Park Record, Salt Lake Tribune, and others. Drove leads and sales by creating SEO website copy that converts, brochures, white papers, E-books and proposals. My work helped increase monthly lead volume from 400 to 2,000.-- Wrote SEO website copy, articles and search engine optimized press releases for clients that drove top search engine rankings and significant website traffic. Clients included Dell, Mrs. Fields, Alphagraphics, MarineDepot and BladeOps, and a broad range of industries from ecommerce to travel and other service industries.

This was a short stint to help a startup launch, and to create a foundation that would provide public relations services that not only get clients awareness, but is also trackable and measurable.

Maintained content on 24 ecommerce vacation rental websites, drove on-page SEO, and wrote dynamic content for e-mail, newsletters, articles and press releases. Managed social media and written components of marketing collateral. Oversaw internal communications and managed an outsourced PR firm. Managed a four-member content team that wrote and edited thousands of vacation property descriptions around the country. Determined branding and company messages. Consistently beat deadlines.

New York, Ny, Us

Edited, wrote and covered a wide range of stories for national and regional newswires. Had stories published across the country in well-known sites and publications such as ESPN, Yahoo Sports, USA Today, Salt Lake Tribune, The Deseret News, Fox News and Sports Illustrated.

Wrote and edited business and outdoor recreation stories for Park City’s bi-weekly newspaper. Headed the beginning of the new recreation section and wrote a weekly fishing column. Covered the local business scene and profiled new businesses. Wrote six stories a week, managed a blog and edited each section

Covered five high school sports programs. Worked as a reporter, photographer and copy editor for The Statesman Journal, a daily paper located in Salem, Oregon.

Stringer for Salt Lake's largest daily paper. Interviewed local athletes and wrote feature/profile stories.