About Dan BoazAirFreight.com and its affiliated freight coordinators, known collectively as the Expedited Group, have become a transformational presence in the modern freight field. But to truly understand how this media and freight firm has shaken up the industry, you need to go back to the beginning and follow its founder, Dan Boaz.Dan began his career roughly three decades ago in the US military. Logistics were a big part of his role, and it was notably here that he gained direct experience with mission-critical logistics. Dan built on this experience after finishing up his service, working with UPS first as a truck driver and then as a manager. He advanced from driver supervision to industrial engineering, and then left UPS to join an air freight business operating out of LAX. Gradually, he gained a thorough understanding of freight in all its forms and developed a strong sense of how to improve the field.Dan took this knowledge and founded his own emergency freight company. At first, he focused on the fundamentals of urgent trucking and air freight, earning a reputation for organizing quick and safe deliveries both on the ground and by air. But with the advent of the Internet and the rise of digital marketing, he began to discover the importance of digital media in connecting customers to the services they need. By building a highly trusted media brand, he realized, Dan could integrate his success in traditional ground and air freight with online marketing, selling trust far and wide.The big turning point came in 2008. With the financial crisis and ensuing Great Recession, many small and medium freight businesses feared that they could not continue competing with the Goliaths of the industry. But Dan understood that this crisis also presented a chance for unprecedented growth. The key to seizing this opportunity, he realized, was to combine practical freight commerce with search engine optimization and other digital media skills. Dan founded the Expedited Group at the end of that year, positioning his trucking and air brands to grow rapidly as the economy recovered.Dan has emphasized profit maximization and creative use of digital surveillance info, all without losing sight of the fundamentals of air and ground coordination. In this way, he has weathered the Great Recession, the COVID crisis, and all other obstacles, building a highly successful brand that is fully independent of the expedited freight industry’s established players.