• Manage nearly $60M in assets across multiple verticals including 270+ residential units, a mixed-useoffice/retail property, and one of the fastest growing self-storage facilities in the Midwest• Lead key operations across all areas of the business, from overseeing property managers and reducinginsurance costs by 30% to refinancing debt, solving critical issues, and managing capex/construction• Work directly with the CEO and our partners to underwrite deals and prepare/analyze a variety offinancial models including operating budgets, major capital improvements, and more• Handle key communication with investors, partners, lenders, and other key stakeholders including newinvestment opportunities, quarterly reports, and overall project updates/analysis• Designed the company’s internal accounting system including our core development business, a portfolio of single-family homes, and a general contracting subsidiary with $4M in revenue in 2023• Oversee all external communication including websites, pitch decks, and overall creative direction

• Created branding and social strategies for Red Baron, Freschetta, and other large consumer brands• Managed all online communities and led activations surrounding key events throughout the year• Analyzed the competitor landscape and incorporated findings into actionable strategic takeaways

• Created campaign-specific and always-on social strategies for major consumer brands like Dos Equis, Jack Link’s, Blue Cross and Blue Shield of Minnesota and more• Led content strategy and creation including overall direction, monthly and quarterly planning, copywriting and image production/curation across all major social channels• Developed paid social strategies, created a variety of ad units, managed/optimized budgets and set up audiences using email lists, lookalikes, interests and other targeting capabilities• Ran point on brainstorming, selling, executing and reporting on big, socially-driven ideas across integrated campaigns, both with existing clients and in ongoing new business efforts• Consulted with colleagues, clients and agency partners on best practices, strategic recommendations, creative ideas and overall capabilities across all social business

• Led all social media efforts including strategy, content creation, paid, real-time community management, influencer partnerships, etc. for clients like @bissellclean and its 275K fans – results included surpassing all 2016 goals and all-time highs in engagement• Created and executed major activations including a user-generated Spotify playlist for Bissell and an influencer partnership surrounding the NBA All-Star Game, which resulted in four times more engagements than the brand avg. on Twitter for Supercuts• Developed social strategies to support major ad campaigns including Bissell’s Puppy Bowl sponsorship, which produced 43K engagements and a 36% increase in hashtag posts YOY• Identified quick win opportunities that generated responses from actress Alexandra Daddario (640K followers), Buzzfeed Producer Kelsey Darragh (84K followers) and more• Helped win new business by creating presentations that included channel-specific strategies, competitor research, big ideas/activations, paid media and overall branding recommendations

• Ran all social media accounts for Riedell Ice Skates (21,000 fans/followers) and worked with Elena Radionova, the No. 2 skater in the world, on strategy – results included YOY growth of 25% in organic reach, 80% in likes, 100% in comments and 50% in shares on Facebook• Wrote content for all print and digital media including blog posts, web copy, emails, direct mail and more – results included growing monthly blog traffic from hundreds to more than 15K for the College of Education and Human Development (CEHD) at the University of Minnesota• Created actionable branding recommendations and overall marketing strategies for building exposure, driving sales, supporting franchisees and managing crises• Developed and executed annual marketing plans on time and on budget, led weekly status updates, presented overall agency work, maintained daily client contact and managed invoicesOther positions at Strother Communications Group:Account Executive (September 2013 - June 2014)Asst. Account Executive (May 2012 - September 2013)Intern (February 2012 - May 2012)

• Developed strategies to improve the Minnesota Timberwolves’ event marketing platform• Led the coordination efforts of multiple game-day fan experiences • Provided excellent customer service by interacting with fans and fielding requests on-site• Cultivated a strong connection between the organization and its fansOther positions with the Minnesota Timberwolves/Lynx:Marketing Intern (May 2010 - August 2010)