Dan Bonert

Dan Bonert Email and Phone Number

General Manager/Leader of Sales Team | Driving Business Outcomes (Former Amazon/Trade Desk/Yahoo Sales Leader) @ NielsenIQ
Dan Bonert's Location
Greater Chicago Area, United States, United States
About Dan Bonert

With over 20 years of digital experience, I am a seasoned leader and coach in the advertising industry. I am currently the General Manager at The Trade Desk, where I help marketers develop and execute data-driven strategies to invest media dollars effectively and efficiently. I specialize in assisting in the utilization of automation to deliver personalized digital advertising to users, which drives business results for our customers.I have proven success in coaching and developing managers and AEs, as well as working collaboratively with cross-functional partners including operations, marketing, legal, and product. I have led my team through challenging and rewarding times, inspiring them to aspire to do more and shape the future leaders of the industry. My strong understanding of marketing and data-driven solutions has enabled me to partner with companies across various categories, such as CPG, food, and confectionery, to solve their business problems, create new revenue models, and develop marketing strategies. I am passionate about delivering innovation and insight to create successful sales organizations.

Dan Bonert's Current Company Details
NielsenIQ

Nielseniq

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General Manager/Leader of Sales Team | Driving Business Outcomes (Former Amazon/Trade Desk/Yahoo Sales Leader)
Dan Bonert Work Experience Details
  • Nielseniq
    Vp Retail Media
    Nielseniq Dec 2024 - Present
    Chicago, Illinois, Us
  • Bright Minds Advisor Group
    Business Advisor
    Bright Minds Advisor Group Jan 2024 - Present
    Chicago, Il, Us
    Responsible for empowering and transforming companies with sales coaching, identifying sales strategies, go-to-market narratives, and organizational design. In this role I've partnered with Bain on identifying the right organizational design, worked with investment analyst on market trends and industry frameworks to help make informed decisions on financial analysis. We've worked with startups on team structure, leadership training and individual sales coaching. Developed a new product launch for a Fortune 500 company assisting in go-to-market story, sales positioning and training program unlocking $5MM in new revenue in subsequent 6 months.
  • Chicago Advertising Federation
    Chicago Ad Fed Board Member
    Chicago Advertising Federation Jan 2020 - Present
    Chicago, Illinois, Us
    We seek to elevate the marketing community to foster thought leadership in Chicago, and to deliver experiences that build a strong community across the many facets of the marketing industry: Brand, Media, Creative, Design, Digital, AdTech, Production, Public Relations, Promotions, Shopper, Research, Events, Sponsorships, User Experience.
  • The Trade Desk
    General Manager
    The Trade Desk Jun 2022 - Dec 2023
    Ventura, Ca, Us
    As a manager of managers we help marketers develop strategies to effectively, and efficiently invest media dollars. Our team specializes in assisting in the utilization of automation to invest in media, which provides personalized digital advertising to users, which deliver business outcomes.
  • Amazon
    Head Of Ad Sales Cpg (Food And Confectionery), Amazon Ads
    Amazon Oct 2017 - Jun 2022
    Seattle, Wa, Us
    Responsible for managing a team consisting of multiple managers and a total of 25 AEs responsible for Twitch, Streaming TV Ads, DSP, Amazon Owned and Operated inventory as well as OOH and Experiential marketing. Our team was recognized as the fastest growing CTV and Self-Serve DSP business within the Field Sales Organization during 2019. In 2018 I created a local mentorship program for mid-market and field sales organization to help career progression in the Chicago office. Identifying the top AEs in Mid-Market we established connections and identified success metrics for the mentees to help allow for movement within the Amazon Advertising organization.During 2019 I established a first ever Grocery summit that was attended by 35+ senior marketers from across the Food, Beverage, Pet and Confectionery customers. Feedback showed that 58% of attendees are highly likely to increase investment on Amazon Advertising and the other 42% are likely to increase investment. Completed over 128 interviews over my first four years at Amazon, and responsible for participating in offers for 25+ individuals into the organization during that time.
  • Yahoo
    Vice President Of Category Sales
    Yahoo Mar 2013 - Oct 2017
    Sunnyvale, Ca, Us
    Responsible for developing a team of leaders that represent Tech, Retail, QSR and CPG business in the Chicago and Minneapolis market managing $125+ million in annual revenue. Managing the Chicago office responsibilities to assist in cohesive approach to the Central Region, with focus in Chicago market. My leaders are responsible for business solutions ranging from Branded Content, Native, Video, Mobile Media and Programmatic. Accountable to grow revenue on Millennial Media, Adap.tv, Ad.com, ONE Programmatic stack, MSN, XBox, Aol, Huffington Post, Engadget, Moviefone and additional Aol properties. Charged with developing and growing relationships with 20+ key marketers that are represented across the Central Region including Best Buy, Target, Walgreens, McDonalds, Kellogg's, General Mills, US Cellular, Lowe's, KFC and many more. Lead Chicago functionality as relates to partnerships with CIMA to create exposure for the Aol product suite and develop thought leadership. Responsible for deepening relationships with clients in addition to agencies specifically Digitas, Havas, OMD, Spark and Starcom. Lead teams that on average over the past 8 quarters achieved 118% to goal and drove 100%+ revenue growth through ONE self-serve programmatic platform. Created editorial partnerships involving curating, creating and co-producing content for key partners delivering 30% YoY revenue growth over the past 6 quarters. Believe in empowering through delegation, provide in the moment feedback, prioritizing revenue and clients over internal organizational tasks, removing bureaucracy and internal challenges for sellers, setting small milestones, recognizing and celebrating achievements and focusing on the clients needs and business challenges to drive revenue.
  • Pursuant Health
    Vp Of North America Ad Sales
    Pursuant Health Jun 2012 - Mar 2013
    Atlanta, Ga, Us
    Lead the NA Sales Team through high growth period growing the national sales team from 1 to 4 over a 10 month period. Responsible for growing and developing the strategic sales team while creating a go to market strategy to effectively communicate SoloHealth's value proposition and differentiation in the media landscape. Created a culture that shifted company from digital out of home solution to online media company. Working closely with PR, product, brand managers and online agencies developing a solution that drove 7 figure deals from fortune 100 companies. Team is responsible for selling SoloHealth.com as well as our mobile application. Working with product team developed a marketing solution that was atypical of impression based advertising. Leveraged our engagement with consumers to co-develop custom solutions for companies like P&G, Kellogg's and J&J. Working with financial organization developed a new pricing structure that achieves long term growth. Created a team that took revenue from 0 to $5.5 million in billing over a 10 month period.
  • Yahoo
    Strategic Account Director
    Yahoo Nov 2006 - Jun 2012
    Sunnyvale, Ca, Us
  • Webmd
    Director Of Sales
    Webmd Nov 2005 - Nov 2006
    Us
    Responsible for opening the consumer WebMD sales team in the Chicago market. Working with another sales lead developed the territory and created the sales team in the central region.
  • Usatoday.Com
    Senior Account Executive
    Usatoday.Com Aug 2004 - Sep 2005
    Mclean, Va, Us
  • Network Communications
    National Sales Manager
    Network Communications Oct 1999 - Aug 2004
    Norcross, Ga, Us
  • Citysearch.Com
    Account Executive
    Citysearch.Com Dec 1998 - Oct 1999
    West Hollywood, Ca, Us
    Acquired by Ticketmaster and transitioned to out partner Network Communications as part of an agreement between the companies.

Dan Bonert Skills

Digital Marketing Digital Media Strategic Partnerships Online Advertising Digital Strategy Online Marketing Mobile Marketing Advertising Mobile Advertising Interactive Marketing Advertising Sales Start Ups Sales Integrated Marketing Mobile Devices Media Planning Marketing Strategy New Media Marketing Salesforce.com Analytics Web Analytics Social Media Marketing Selling Sem Media Buying Ppc Email Marketing Ad Networks Brand Management Customer Acquisition Display Advertising Doubleclick Lead Generation Product Development Direct Marketing Behavioral Targeting E Commerce Ad Serving B2b Marketing Pricing Strategy Online Video Strategy Sales Hiring Campaign Management Rich Media Comscore Sales Operations Search Advertising Cpa

Dan Bonert Education Details

  • University Of Northern Iowa
    University Of Northern Iowa
    Marketing
  • University Of Northern Iowa
    University Of Northern Iowa
    & Communications

Frequently Asked Questions about Dan Bonert

What company does Dan Bonert work for?

Dan Bonert works for Nielseniq

What is Dan Bonert's role at the current company?

Dan Bonert's current role is General Manager/Leader of Sales Team | Driving Business Outcomes (Former Amazon/Trade Desk/Yahoo Sales Leader).

What is Dan Bonert's email address?

Dan Bonert's email address is da****@****aol.com

What is Dan Bonert's direct phone number?

Dan Bonert's direct phone number is +131243*****

What schools did Dan Bonert attend?

Dan Bonert attended University Of Northern Iowa, University Of Northern Iowa.

What skills is Dan Bonert known for?

Dan Bonert has skills like Digital Marketing, Digital Media, Strategic Partnerships, Online Advertising, Digital Strategy, Online Marketing, Mobile Marketing, Advertising, Mobile Advertising, Interactive Marketing, Advertising Sales, Start Ups.

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